Enrollment plan for education and training institutions Now many training institutions are keen on enrollment courses and are eager to recruit more students. There are family education enrollment courses, activity enrollment courses and internet enrollment courses. , popular with everyone. However, many people ignore the strategic marketing strategy, which leads to the phenomenon of giving up everything, and even exchange high enrollment costs for the short-term growth of school students, which can not solve the fundamental problem.

1, pricing strategy

Pricing is fixed, we don't recruit students at low prices, and we don't discount them at will. It should be understood that the discount is to double the profit, win the recognition of parents with cost performance, and impress parents with added value.

2, product positioning strategy

(1) Three eyes (one more eye was found).

(2) Find benefits faster than customers!

Why do customers want to buy competitors' products? What benefits can it bring to customers? What resources must you use?

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