Nowadays, e-commerce is exploding, and the development of express delivery industry is also advancing by leaps and bounds. As early as 20 10, the national daily business volume has reached 100000 pieces. Only in the past two years, 20 12 years, the express delivery business volume followed the United States and rose to the second place in the world. One? After 90? The girl found an entrepreneurial idea and created the first one in China? Express bill advertisement? Commercial companies, trying to start a business for two months, the turnover actually reached nearly 1 10,000 yuan.
Seize entrepreneurship? Golden idea?
Sichuan girl Guo Xing is the standard? After 90? Hot girl, born in 1990, is still a fresh graduate who just left school. In the summer of 20 12, Guo Xing, who was only 22 years old, failed to become a policeman after graduating from a police school in Deyang and came to Chengdu to seek his dream.
One day in June, 20 12, she got her first job, distributing advertising leaflets for a company. She found a strange phenomenon when she stood in the street and handed out leaflets to passers-by every day. In order to finish the task as soon as possible, some people sent multiple leaflets to the same passer-by and threw the leaflets that were not sent into the trash can. As a result, the effective audience of company advertisements is greatly reduced.
In the next few days, Guo Xing has been thinking about the same problem in his mind. How to make the same advertising leaflet seen by many people, so as to increase the reading volume of advertising leaflets and finally maximize the publicity effect? Just when she was thinking hard but couldn't find a way out, she suddenly thought of the most popular online shopping, because every day, I can see the staff of the courier company dragging a lot of goods through the streets and residential areas, looking for the house number with the courier, and the inspiration flashed by. If the advertisement is printed on the delivery or delivery slip of the courier company, then at least two people can see or read the advertisement, one is the delivery or delivery clerk and the other is the consignee.
In the evening, Guo Xing, who has always been cautious and shy, found Hu, a middle school classmate in Chengdu, and revealed: Anyway, it is hard to find a good job now. Let's take this idea as an entrepreneurial idea first, and then gather several other female students to try to start a business together. Who knows that Hu, who just graduated from the Computer Department of Sichuan University, is the same age as Guo Xing? After 90? After hearing what she said, I also think it's a good idea to print advertisements on the express delivery list. The next day, they each found a female classmate and four sister college students were in high spirits and hit it off.
A few days, without any funds,/kloc-a group of more than 0/0 people? Express bill advertisement? The entrepreneurial team was formed, with Guo Xing and Hu as co-founders and leaders, and quickly divided into two groups, with division of labor and cooperation and concerted action. One division of labor is to contact logistics and express delivery companies. If they can get advertising space and print some advertisements on the company's express list, then they will undertake and provide various documents such as logistics distribution and express delivery for free; Another group of people went to find customers who were willing to advertise on the courier. According to their ideas, thus forming a new advertising industry chain and advertising marketing model.
Harvest the first bucket of gold
Everything is difficult at the beginning, not to mention fresh graduates with entrepreneurial passion, but lack of social experience. The team has only been operating for a few days, and nothing has been done. Some people start to insist and choose to quit.
At the end of June 20 12, more than half a month passed and the team was still in a hot state. Although several courier companies claim to be willing to cooperate, they have not found a customer who is willing to put advertisements on the courier list. Moreover, all courier companies also agreed to join in order to save costs. According to the branch manager of a courier company, their branch has more than 2,000 express delivery services in the same city every day, and the cost of each express delivery is 0.3 yuan. After using the courier provided by their team for free, the daily cost can be saved by more than 600 yuan. In this way, the monthly and annual cost savings are nearly 20,000 and 200,000, which is definitely a big plus for the company and has considerable economic benefits.
At this moment, because there were no customers to advertise, individual team members quit, and Guo Xing, as a leader, began to doubt his entrepreneurial model. One of them is a shop that sells snacks online. Guo Xing calls the front desk of this company twice a day to talk with the leader about advertising, but they are all prevaricated by the other party for various reasons, and there is nothing they can do.
At this time, I don't know who used his quick wits and came up with a good idea: let Guo Xing take it? Express bill advertisement? Put your promotional materials in the courier envelope, then pretend to be an employee of the courier company and go directly to the store's company. Please ask the front desk staff to give the courier to the relevant departments and leaders. Who knows, after Guo Xing waited for a week, the company selling snacks actually took the initiative to get in touch with her.
20 12 at the beginning of July, after in-depth communication between the two parties, the snack bar was willing to pay 8,000 yuan and bought two advertising spaces on the express delivery list with a try attitude. ? Express bill advertisement? The entrepreneurial team finally got the first order and was very encouraged. This 8000 yuan became the team's venture capital. Soon after, Guo Xing successfully registered his own express advertising company.
A month later, the snack shop that originally advertised had a large customer base and accurate advertising audience for young white-collar workers, and its daily sales increased by 30 to 40 orders, with remarkable market effect. Guo Xing from No.1 Middle School? Express bill advertisement? Business ideas, from the creation of teams to the establishment of companies, have gradually won the favor of many merchants and customers, and they have joined in and placed advertisements, which have attracted more attention and pursuit from the industry and the media.
Get tens of millions of investments.
2065438+July 2002, Guo Xing and her entrepreneurial team got the first venture capital of 8000 yuan, which aroused the strong interest of an investor. This investor came to the door on his own initiative, through understanding, right? Express bill advertisement? Entrepreneurial themes and industry expectations are very promising, so I resolutely invested100000 as an investor and joined the entrepreneurial team. In that month, the investor invested 6,543,800 yuan in cash as the initial investment, and equipped the entrepreneurial team with a BMW car, which is convenient for business.
After the establishment of Express Bill Advertising Company, as of mid-August, 20 12, Guo Xing and her company, after more than one month's passionate expansion, took charging 0.4 yuan for an advertising space and 10000 copies as the business standard for advertising, and established a long-term cooperative relationship with 1 1 Express Company. At the same time, more than 50 merchants put their own brands and advertisements on their express advertising business, and the company's business and income are increasing day by day. The accumulated income in one month has reached 944,000 yuan, only 56,000 yuan away from 6,543,800 yuan+0,000 yuan.
Nowadays, in a residential building in chenghua district, Chengdu, young people? After 90? Female college students, some in the reception of logistics and courier companies and other door-to-door visits, some in the computer to find business customers with advertising needs, have long been busy as a bee. No matter the start-up time, business growth, business quota and brand value, their logistics express advertising companies have created amazing myths.
According to the budget, if the daily express business volume in China is 6,543,800,000 pieces, 6,543,800,000 pieces of express business orders will be signed, and the advertising space fee will be charged according to 0.4 yuan. It can be estimated that the daily market capacity of express advertising in China is as high as 4 million yuan, and with the rapid development of express industry and logistics industry, the national market capacity will definitely exceed 654.38+0.2 billion yuan a year.
At the end of August, 2065438+02, Guo Xing, the founder and CEO of the company, said in an interview with media reporters. Even if we all are? After 90? The newly graduated college students lack social experience, but they are very flexible. Our company hired professionals to train the team in marketing knowledge and company management. ?
Speaking of the company's future and expectation, as a pioneer and practitioner in the express advertising industry, Guo Xing also said: At present, with the investor's capital of 6,543,800 yuan as a solid foundation, we will first bring out a tens of millions of entrepreneurial themes, and then turn this entrepreneurial theme into a tens of millions of companies. Now, our company initiated it? China Express Alliance? It is also gradually established throughout the country, so it is foreseeable that the goal of our express advertising company is to let? Express bill advertisement? Be able to become a listed company in the next five years and expand a broader career space and field. ?
Yes, opportunities are everywhere. A courier lit one? After 90? What is the girl's extraordinary dream of starting a business? Express bill advertisement? As the starting point of entrepreneurship, she finally achieved her own entrepreneurial road.
;