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What does SEO training institution teach and how to choose it correctly?
Recently, I often see people promoting Taobao SEO training in QQ group, and then Baidu found that many Taobao SEO training institutions are actually not institutions. Taobao SEO training is aimed at Taobao shopkeepers. There are too many young people opening Taobao shops now. Therefore, many Taobao shopkeepers have many customers for Taobao SEO training. The author has some ideas about Taobao SEO training. There are not a few individuals or teams doing Taobao SEO training now. Faced with so many competitors, how can we do a good job in Taobao SEO training? For students, it is natural to learn something real after paying tuition fees, rather than just fooling people. What should I pay attention to if I want to do SEO training well? The author summarizes the following points: the first point: analyze the needs and psychology of the trainees. Personally, I think Taobao SEO training is similar to SEO training. First of all, it is necessary to analyze the needs and psychology of the trainees. Young shopkeepers born after 1980s and 1990s account for a large proportion of Taobao shopkeepers. Most trainees belong to this age group. Most of these people are newcomers to Taobao. Just opened Taobao shop can be said to be a blank in promotion, so they also began to learn how to promote Taobao shop. Therefore, Taobao SEO training is best to choose this part of the owner. However, in terms of fees, we may have to consider it. It must be difficult for students to accept high tuition fees, because many of these Taobao shopkeepers have just graduated. They are eager to make money by opening a Taobao shop, which is usually the first time they hear about SEO. The knowledge of website construction is also blank, so the basic things of SEO have to be explained in detail. Taobao SEO training actually has to be extended to the promotion of Taobao stores. To be honest, online promotion is more suitable for Taobao stores. The second point: how to plan the course of Taobao SEO training? How long should the training cycle of Taobao SEO training be set? What courses are to be carried out? These questions must be thought out first. For example, the training period is three months, and the courses can be arranged as follows: SEO basic explanation, how to set the title of the baby, how to write the description information of the baby and so on. Of course, the ultimate goal is to let students learn something really useful, and you can use what you have learned to promote your own Taobao shop, otherwise you are fooling the students. As mentioned in the first point, training courses should be formulated according to the specific needs of students. After all, the training period should not be long, and we should focus on solving the practical problems of the students, because we should let the students see the tangible results, so that the tuition fees will not be paid in vain. Although it is about SEO training, it should be more targeted. There are too many kinds of Taobao shops and the products they sell are very miscellaneous, so it is necessary to analyze the different needs of products in order to promote Taobao shops. The third point: how to evaluate the charging and training effect? The most important question is how much money is appropriate. Personally, I think a few hundred dollars can still be introduced. In addition, it is how to evaluate the effect. Each Taobao shop is equivalent to a website with a second-level domain name. There is a traffic statistics system in the background, and you can also add a traffic statistics yourself. So the origin of each IP is clear. The author thinks that the promotion of Taobao shops is mainly inside and outside the station. The title of the baby is set in the station, so that users can try to appear in the front position when searching for the baby on Taobao. Off-site summary is to attract traffic. No matter what platform is used to promote, it is this purpose. The effect of training can be evaluated by the IP of the online store. The purpose of the training is to teach Taobao shop owners how to promote their own Taobao shops, but any promotion method requires execution and persistence, which students must first realize. Whether it is Taobao SEO training or pure SEO training, don't fool students, be responsible for them. At the same time, remind parents who want to participate in the training: don't always think about what a training can change, or make yourself a master. Network promotion and SEO need persistence and execution. Think more about some details. There is no shortcut, down-to-earth is king, so I will say so much and give you some opinions. Welcome your suggestions! Please explain: