1. What is the CPA of Taobao Alliance?
Taobao Alliance content CPA refers to the marketing product upgraded by Taobao Alliance on the basis of the original CPS pure commission model.
Through content CPA cooperation, it can satisfy the cooperation between merchants and MCN institutions or the KOL/KOC multi-payment model.
The delivery scene can cover short video, live broadcast, Tik Tok, Weibo, Aauto Quicker, Bi Li Bi Li, Baidu and other graphic media, and be promoted on the content media with the help of KOL/KOC to help reach potential consumers.
Merchants look for interested cooperative talents through publishing activities. After the organization/talent accepts the task and reaches the cooperation, the talent needs to produce short videos, live broadcasts, pictures and texts for the merchants, and the merchants can choose the designated media channels for delivery.
Merchants can pay their partners fees other than CPS commission through the billing method agreed in this product contract.
Second, what is the billing method?
The pricing method of CPA is determined according to the actual effect of advertising, in other words, it is based on valid questionnaires or orders, not limited to the amount of advertising.
CPA model may ignore the interests of website owners while considering the interests of advertisers, which has also been resisted by many website owners.
Website owners are generally reluctant to take high-quality advertising space to invest in CPA advertisements of unpopular products, because the biggest determinant is not whether the clicked media advertisements on the website will trigger the consumption behavior or other follow-up behaviors of netizens.
However, due to many factors of the product itself and the acceptance of online consumption by netizens, more and more website media reject CPA mode after practice, and it is difficult to find a suitable network carrier for CPA paid advertisements.