Current Situation of Business English in China
First of all, the orientation of business English major in colleges and universities is more accurate, and the goal is to train professionals engaged in international business and trade. When cultivating business English majors, colleges and universities should learn from successful experiences in various fields and explore the most scientific educational model and methods. Secondly, at present, the construction of double-qualified teachers for business English majors in China is quite effective, but it still cannot meet the ever-changing needs of trade development. Compared with the traditional English language, literature and English education majors, business English majors lack master business teachers, and many teachers are relatively inexperienced in front-line business work. After enterprise practice and training, although there are some experience reserves, it can not fundamentally adapt to business English teaching, because business English majors have special requirements for teachers, not only to have a solid English foundation, but also to have specific front-line work experience. Only by having these two points at the same time can we really be competent for this teaching work.
In addition, as far as the curriculum of business English major in China is concerned, skill-based courses are dominant, while those courses aimed at improving students' basic level are obviously insufficient. A solid foundation is the premise of skill development, so in the course arrangement, colleges and universities should arrange basic courses appropriately. Finally, in business English teaching in China, students' practice has not been effectively utilized. Practice is a special means to cultivate business English professionals and plays an important role in cultivating practical talents. Schools should communicate with enterprises in time and do a good job of cooperation. At the same time, teachers should give some guidance to students who are practicing, sum up in the process of talent training, and give full play to the role of "schools" and "enterprises".
Business English majors have the following development directions: foreign-related economic activities are becoming more and more frequent, and the demand for business translation by domestic and foreign enterprises will continue to expand, so neither English majors nor international business professionals can meet the requirements of modern enterprises. Direction of foreign trade: China's import and export trade will develop greatly, and the demand of state-owned or private foreign trade companies for regular professional import and export salesmen will increase day by day. Documentary clerks, customs declarers and export clerks in import and export trade are also a feasible direction. Direction of international tourism: At present, most of the graduates from vocational and technical schools who are engaged in tourism and international tour guides have low academic qualifications and cultural level, and their English communication ability is not strong enough to meet the development needs of international tourism. Good employment prospects First of all, there is a great demand for business English graduates. Secondly, the social demand for business English talents is still strong. Thirdly, high-quality business people can't meet the needs of society. Finally, what society needs is compound business application talents. English translation requirements: English secretarial work includes: 1, communicating with customers to understand customer needs and corresponding information; 2. Participate in project submission, tracking and summary; 3. Assist the manager in his daily work (daily administration/investment establishment/procurement support), and organize and manage office paperwork; 4. Assist the manager in marketing foreign customers.
I hope this helps.