The activity plan planned by Shuang11i. Activity background
"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. And large-scale e-commerce websites will generally use this day to carry out some large-scale discount promotions to increase the sales quota. Around 20xx 165438+ 10/1,the biggest commercial activity on the Internet in China took place: on Taobao, many merchants launched a 50% discount, and 201000000 people snapped it up collectively. 150. The single-day turnover is 936 million!
Second, the activity time
165438+ 10 month 1 1 or so.
Third, the venue.
Chen Rui physical examination center Taobao shop.
Fourth, the theme of the event
"Double Eleven" easily grabs 50% off, and health is not discounted.
Verb (abbreviation of verb) activity content
A. product promotion.
1, minus 20 for a single stroke of more than 400, or extra special physical examination (three items of liver function, four items of serum protein, total cholesterol (TC), triglyceride (TG), high-density lipoprotein cholesterol (HDL-C) and low-density lipoprotein cholesterol (LDL-C)).
2, single over 600 Li minus 30 or send a special physical examination.
3, a single full 800 Li minus 40 or send a special physical examination.
4, a single full 1000 set over 50 or send a special physical examination.
5. The whole package comes with a calcium supplement and bone strengthening meal for middle-aged and elderly people from 25 yuan's South Coast 50 yuan eel. Word-of-mouth praise is 5 stars+praise refund amount, depending on the package amount, such as within 300, 300-399, 10 yuan, 400-499, 15 yuan, 500-599, 20 yuan, 600-699 and 25 yuan, 700-799 and 30 yuan, 800.
Popularization of intransitive verbs
A. internal promotion.
On the homepage of the online shop, the movable package is marked prominently, and the whole package is added with the South Coast eel calcium calcium middle-aged and old-aged calcium-supplementing and bone-strengthening powder from 25 yuan to 50 yuan. This page contains a detailed introduction of this activity and a package link. Be sure to indicate the original price and discount price in the package price, and this page should be placed on the front page.
B. external promotion.
All promotion personnel and tasks of Xx Network Operation Department shall be promoted in the surrounding websites, and the promotion time shall be before and after the Double Eleven.
The activity plan planned by Shuang 1 1 2. The name of the plan
Taobao store double eleven marketing plan book.
Second, the background of the incident
With the development of Internet, online shopping has become a very common thing. Taobao is the leader of online e-commerce platform. With the rapid growth of consumer spending power and Taobao sales, many people have seen business opportunities from the market potential of e-commerce, attracted by this fair entrepreneurial paradise, and have joined the ranks of e-commerce. The impact of this is that even if Taobao's consumer market is large enough, the competition is becoming more and more fierce. Therefore, in today's Taobao environment, if there is no promotion, even large brand stores will find it difficult to keep up with the impact of price wars in small and medium-sized online stores, and the sales data will be very bleak. The upcoming Double Eleven undoubtedly kicked off an e-commerce war. Under such circumstances, Taobao shopkeepers should start to be nervous and make careful arrangements.
Third, the purpose and significance of the activity
During the Double Eleven e-commerce promotion, we used various marketing methods to attract consumers' attention, increase online store traffic and increase in-store sales, which finally improved our sales performance and impression in consumers' minds during the Double Eleven period.
Four. Activity content
1. Store decoration and overall feeling:
The home page and baby content page of our store should be artistically arranged, illustrated as far as possible, and always filled with the atmosphere of double eleven promotion to arouse consumers' desire to buy. The decoration stage is basically divided into three stages:
(1) Before the festival: Render the atmosphere of the Double Eleven, attract consumers' expectations for the Double Eleven promotion in advance, and even offer preferential promotions to some treasures in advance, so that customers can pay attention to our store;
(2) Double Eleven: Shops should reflect the scene of doing their best to promote sales, and launch various promotion methods for goods, no matter whether they are busy or not, they should serve every customer well;
(3) After the holiday: It shows that "the Double Eleven has passed, and the afterheat of promotion has not faded", so that buyers who are late or concerned about our store can still enjoy the promotion benefits brought by the Double Eleven, but there is bound to be great convergence compared with that day, which highlights the purpose of our store that buyers are God.
2. Promotion method:
(1) Direct discount: the original price is 300 yuan, and the current price is 50% off 150 yuan. This kind of discount is the simplest and easiest for consumers to understand. No matter which baby is in the store, it is more acceptable for many consumers to change the price directly after the auction, even if it is not within the stipulated 20% discount price.
(2) Buy one and get one free: choose one baby at will and give another baby, with the highest price as the final transaction amount. This way of promotion depends on the eyes of consumers. Smart consumers can enjoy almost 50% discount if they choose properly.
(3) Two packages: After buying the baby, you will find that you can enjoy the package service by buying another one, and it is inevitable that you will have the desire to buy it again. Although this discount is not strong, many consumers are still willing to pay the bill.
(4) Full delivery: Full delivery of 100 yuan coupons, full delivery of 20 yuan coupons in 200 yuan and full delivery of 80 yuan store coupons in 600 yuan. This way is a bit particular. For example, this baby happens to be in 99 yuan and does not meet the preferential conditions. You must choose another one and accumulate it to enjoy the discount of coupons.
(5) Package: This way is a bit like kidnapping consumers. For example, if you buy any baby in the audience, 37 yuan can add a baby below 100 yuan, and 47 yuan can get a baby below 150 yuan. Similar to this way, it is to drive the baby with high prices and low prices, and it can also drive the sales of online stores. According to relevant statistics, this method is most popular with consumers.
3. Customer service:
During the Double Eleven period, consumers' traffic will generally be much more than usual. At this time, the customer service is required to grasp the sentence and reply speed, and it is best to add the cheerful information of the Double Eleven in the language, which is also a promotion to the buyer's desire to buy.
4. After-sales service:
Customers who have problems buying baby in the store should return it. They should deal with this matter quickly, politely and amicably. Don't leave the problem to the customer. Appropriate mediation should be carried out on commodity problems, whether to return goods or negotiate, and customers should not be asked to seek Taobao to protect their rights.
Program of activities planned by Shuang 1 1 3 I. Background of activities:
"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Taobao Mall used this day to carry out some large-scale discount promotions to increase the sales quota. Around 20xx 165438+ 10/010, many merchants launched a 50% discount promotion on Taobao, and 2 1 10,000 people snapped it up collectively, and 150 well-known brands participated. The single-day turnover is 936 million!
Second, the purpose of the activity:
Due to the limited exhibition space in the main venue of the event, our flagship store only opened for 1 month, and it was not supported by the exhibition space in Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.
Three. Activities:
2 yuan minus 1 yuan (equivalent to 50% off the whole audience) will be minus if you take it! It's all postage!
Slogan: Kelly Chen tells you: 50% off the audience also includes!
Activity time: XX, XX, xx, xx.
Fourth, the activity analysis:
At present, there are 79 models in our store, of which 55 models are 2.5 times the ex-factory price, 22 models are 2 times the ex-factory price, and 2 models are on sale at 0.76 times the ex-factory price of 65438+. Only two specials will lose money after 50% discount, but the pictures on the specials are very poor and will hardly bring sales. Therefore, it is estimated that the commission loss of the 50% discount activity is no more than 5%.
It is estimated that the transaction will be 654.38 billion yuan, and 80% of the sales will be concentrated in 20% of the big stores. We belong to the category of 80% small and medium-sized stores, and * * * will share the remaining 200 million transactions, with an average of 5,000 yuan per store. Our goal is to reach an average of 5000 yuan.
Five, teamwork:
Art design: design the homepage and activity advertisement pictures with the theme of "". Copywriting: advertising slogan for refining activities. Promotion: delete the discounts set by supporting price reduction and third-party discount software, and do a good job in replying to the web pages about Taifeng Home Textiles and promoting shop activities.
Customer service: reply quickly and explain the details of the activity. Modify the prices of some commodities. Shipper: Get the goods ready and contact the courier company in advance to prepare.
Double 1 1 4 Event Planning I. Event Background
On the eve of the event, merchants can participate in activities such as gathering cost-effectiveness, increase brand exposure and improve brand awareness, thus paving the way for sales in the event.
Two. Programme of activities
1. Activity form:
Preheating: time: 65438+1October 20th to165438+1October 10.
Photo: The activity page is designed by the store, including the homepage poster, store tips and baby details page. All pictures are theme elements, aiming at creating a shopping carnival atmosphere, laying the foundation for activities, storing traffic, drilling exhibitions and through train pictures.
Traffic: through train, drilling exhibition, micro-scouring, taobao guest, SMS sending, wake-up of old customers and so on.
Official activities: 165438+ 10/00: 00 ~1123: 59.
Figure: The main venue page of the store activity, related posters on the product details page, promotion posters of micro-amoy activities, drilling exhibition pictures, through train pictures, home page posters of the store, store tricks, flow charts for guiding independent ordering, etc.
2. Activity intensity:
1. Collect collars.
2. Pay attention to good gifts.
3. Lottery players win free coupons, and every time they buy more than 100 yuan, they have the opportunity to win a free coupon award. The greater the spending amount, the greater the chance of winning the prize.
4. Invite friends to participate in the lucky draw. The inviter has the opportunity to get a mysterious gift with the store value of11yuan, with 20 places, and the invitee has the opportunity to get a mysterious small gift with the value of11yuan, * * 65448. At that time, the customer will be contacted to determine the delivery address and delivery method. The number of gifts is limited, and the winning customers will be randomly selected. The winners will be announced the day after the event.
3. Promotion of activities:
1. Through train drainage. 2. Notice of store activities. 3. Baby description notice. 4. Gang community publicity. 5. Want Want Signature Activity Preview. 6. Taobao Alliance. 7. Drilling exhibition.
Third, follow-up activities.
Artist: Make a statement on the refund processing time, order information modification, delivery express and time, and put it on the home page and product details page.
Customer service: Pre-sale X+ After-sale X+ After-customer review X (responsible for order review and printing) to ensure computer configuration; Ensure the company network; Check the promotional software settings. Quick phrases and automatic replies (prepare in advance, including promotions, and use them as little as possible).
Warehouse: ensure accurate inventory and avoid shortage. Prepare printer and related materials and packaging materials. Prepare an appropriate proportion of goods for packaging in advance, and pile them separately during the activity, so as to ensure the smooth communication between the customer service side, the billing party and the warehouse, and ensure the smooth solution of the problem of order information modification during the sales process.
Fourth, inventory preparation.
(1) Identify the products launched in the campaign. All main products should account for 50%-60% of the total inventory. All products must be put into storage within one week before11.11,and the store inventory is actually 90%-95%. If necessary, give away environmental protection bags, mouse pads, etc.
(2) According to the expected sales scale, prepare the inventory of the main sales commodities of the double 1 1 promotion activities in advance. Before the event, we must determine the emergency replenishment mechanism with the corresponding supply channels, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time under the condition of insufficient inventory.
(3) Check the barcode management system of goods to ensure that all delivered goods have barcodes, so that it is convenient to use a scanning gun to scan barcodes for verification when the goods leave the warehouse, so as to carry out accurate inspection and improve speed and efficiency.
(4) Be sure to store or promote the inventory of related products in the whole warehouse 2-3 days before the double 1 1 activity, make clear the inventory scale, and input the real inventory data of 100% into ops.
Verb (abbreviation of verb) personnel preparation
(1) If the possible double 1 1 orders skyrocket and temporary part-time employees need to be recruited, the work arrangement plan of part-time employees should be made in advance, and the corresponding training work should be done well. The packaging link should be well done, and the relevant details of packaging veneer sheets should be trained in advance, and the staff should be trained in advance.
(2) To provide all employees, especially those in the relevant departments of order processing, with perfect training in the operation of online store housekeeper system.
(3) Formulate emergency plans for temporary dispatch, training and work of employees between departments, as well as relevant arrangements for employees' duty and vacation during promotional activities.
(4) Calculate the number of people in each position according to the flow.
(5) The materials shall be calculated according to the possible flow and the number of packages.
Preparation of intransitive verb materials
(1) Preparation of packaging materials: ensure the inventory of all kinds of packaging bags and boxes involved in promotional activities, and preliminarily sort out some specific packaging in advance, as long as the goods are put in. You can also pack the goods directly in advance, make the express delivery form and mail the documents directly for delivery;
(2) Paper storage for express delivery and invoices, printer debugging and preparation of printing consumables (ribbons and ink cartridges). In order to improve the printing speed, it is not recommended to use ordinary needle printers to print invoices during the double 1 1 promotion activities, but to use laser printers or thermal label printers to print invoices. For businesses that need to print distribution summary tables or sub-distribution summary tables, they must prepare high-speed inkjet or laser printers and their consumables.
(3) The requirements put forward in this activity are more about the service to the merchants, especially the delivery link, which requires all customers in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou to deliver it first within 2 days. Therefore, it is suggested that there should be obvious text marks or color marks on the packaging or face sheet. Used for quick sorting.
Program of activities planned by Shuang 1 1 5 I. Promotion methods:
1, using discounts to promote sales.
2, give free gifts when they are full.
3. Redeem points or cash for points.
4. Buy at a higher price.
5. when it is full, it will be reduced.
6. These promotional activities have their own advantages and disadvantages.
Second, the purpose of promotion:
Shuang Jie used the large passenger flow during Mid-Autumn Festival and National Day to promote sales. The purpose is to retain big customers. So as to earn more credits and money.
Third, the early promotion work:
1. Supply problem: determine the products to be promoted and prepare enough goods. Different products adopt different promotion methods. In addition, for discounted goods, we should choose, for example, large products as promotional items. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect sales, but also affect buyers' praise for us. If you meet an awkward buyer, it will be really difficult to give you a bad review. Even if it can be cancelled, it will cost a lot of time and energy in vain. That's not worth it.
2. Determination of customer groups: In order to promote sales, of course, it is necessary to clarify the target of promotion. The target of promotion is your target consumer group. These talents are your source of wealth, not yourself. Therefore, the promotion must spread the promotion information to your target group, and your target consumer group will know it before the promotion will be effective. If you sell yourself, it's just casting pearls before swine.
Determine the target audience, and then choose the appropriate means of communication, such as online Wangwang news, signature documents, baby topics, announcements, QQ, blogs, Weibo, post bars, gangs, forums, etc. Can play a role in spreading information.
Only when customers are sure can they choose the appropriate promotion method.
Four. Introduction of activity promotion plan
1, give a free gift when it is full.
When the purchase order reaches a certain amount (10), a free gift (one national emblem) will be given.
2. Redeem points or cash for points.
Exchange points for goods. Ten yuan is one cent. This is a very good return for old loyal users. This will also allow buyers with few points to shop more. If your points are enough to attract people to buy goods, maybe some buyers will go on a shopping spree to get enough points. This kind of promotion can attract customers to shop again and introduce new customers to shop, which can not only make customers get more benefits, but also consolidate old customers, expand new customers and enhance customers' loyalty to online stores!
3. Discount. There is a big discount.
Anyone who buys things in our store on the Mid-Autumn Festival and October 1st can "2 yuan can buy goods worth 5 yuan in our store" or "1 yuan can choose any original price goods in our store". Only in this way can buyers be more attractive to our baby. It is always generally believed that the quality of discounted goods will always be worse. This is a psychological suggestion. To dispel this psychological hint, the buyer should think that the product I bought is actually the original price, but I spent less money and made a profit.
This is actually similar to a discount. But the feeling to the buyer is completely different. If you give a 7.7% discount to a $5 baby, the buyer thinks the baby is worth $3, and his quality is estimated to be $3. However, if you rename the discount as "You can take away the goods with 5 yuan's value if you spend 2 yuan", the buyer will think that the value of this commodity is still 5 yuan, but I only need to spend 2 yuan to get it, and its quality is still 5 yuan's.
4. Buy at a higher price.
On the basis of purchasing specific goods, consumers can get goods with active content at low prices by increasing the amount of activities; For example, if you buy a coat and add some money, you can buy headgear and other equipment at a low price.
5. when it is full, it will be reduced.
We will give you 10 yuan everything you bought in our shop during the Mid-Autumn Festival and October 1st. 30 yuan, minus 5 yuan.
6. Buy and give.
On the Mid-Autumn Festival and October 1st, whoever buys the specified goods in our store will be presented with over-value items; Cases, such as buying clothes and equipment and sending beautiful headdresses.
7. Lucky draw.
Lottery is a very attractive promotion scheme. 10/day During the Mid-Autumn Festival, all buyers who buy things in our store can participate in the lucky draw once. Opportunity is not to be missed. A hundred dollars prize is waiting for you! ! ! In addition, as soon as the essence post is released, soft text can also be used, as long as it contains promotional information or product information; The second is to establish more friendship links, especially those shops with a large number of views. Many people come across your shop while browsing; The third is to use search skillfully. It is suggested that the names of stores and treasures should be added with search keywords commonly used by buyers, which can increase the exposure of online stores, such as national day promotions and national day specials.
Double 1 1 6 event planning I. Event theme
"Take books as friends and meet dzi beads; Single night, bid farewell to singles. "
Second, the background of the incident
On the occasion of Singles Day, our club held a club activity with the theme of Singles Day. On the one hand, we want our friends to experience the beautiful life of the university and feel the happy atmosphere of Singles Day. On the other hand, let friends exchange feelings, promote understanding among members, and improve teamwork and cohesion.
III. Purpose of the activity
Increase the communication and contact between the Association and other associations; Enrich friends' after-school life and let them experience the beautiful life of the university; Increase communication and understanding between friends, improve the team's cooperation ability and cohesion, and let friends get proper exercise in the community.
Fourth, the active object.
All members of Tianzhu Reading Club and some members of other brotherly clubs.
Verb (abbreviation for verb) Activity time and place
Time: 165438+ 10/01.
Venue: Building A of Teaching Building.
Preparation of intransitive verbs before activities
1, do a good job in the internal publicity of the club and solicit opinions and suggestions from members.
2. The President and ministers should reasonably distribute tasks.
3. Prepare materials, equipment and props before the activity.
4. Make plans to ensure that activities are carried out in an orderly manner.
5. Qi Xin made concerted efforts to overcome difficulties.
6. Love dzi beads.
7. A dzi bead, a home.
Seven. Event details
Activity 1:
"Join hands to tide over the difficulties."
Activity description:
Boys and girls combine their backs in pairs. After ten rounds, there is no need to punish boys or girls if they can accurately say the questions. If they say the topic is wrong, they will circle the class with balloons back to back, and the balloons are not allowed to fall during the period, otherwise they will start from the beginning.
Implementation steps:
1. Prepare a large number of balloons and books that need to be memorized before the activity for use during the competition.
2. Do a good job in the distribution of male and female players in the activity and form a good challenge team (which can be decided by speed matching or lottery).
3. End the activity.
Activity 2:
Love leads the dzi beads.
Activity description:
Single night, speed dating. According to the actual situation of our club (there are more women than men), activity 2 implements blind date, but the difference is that girls are guests, and girls choose boys they like on the stage as objects. Boys should also strive for girls to choose for themselves, and ministers can also help boys persuade female guests to ask questions.
Implementation steps:
1, arrange the blind date scene.
2. Arrange male and female guests, conduct activities in an orderly manner and take photos.
3. When the audience asks questions, they can give suggestions to the female guests.
4. The activity is over.
Activity 3:
A dzi bead, a home.
Activity description:
All the members of Tianzhu collectively sang songs (single love songs) and recorded MVs as a souvenir.
Implementation steps:
1, collective chorus song.
2. Record the MV while singing and play it in class.
3. The activity is over.
Eight. The significance of the activity
Let friends who have just entered the university experience different experiences, enrich their after-school life and experience the richness of university life. At the same time, it also strengthens the communication and understanding between students, enhances the friendship between students, and is conducive to enhancing the cohesion within the community, making the community more United and promoting the development of the community.