"What is the future of the education industry?" ? I think, as an ordinary person, we can only use the word "good" to estimate the future educational prospects. Because the content of "education industry" is extremely extensive and unpredictable. Especially in our education in China, there is a typical fact that China pursues Excellence and leads the world in history. However, it also has the disadvantages of blindly following the trend, and the gap between urban and rural areas is wide, making it difficult to develop in a balanced way. Anyone can only speculate and evaluate according to his position and role and the audience's views, which is just "self-identity". Personally, I feel that the future education industry will have an unprecedented bright future.
According to the specific question, what are you most concerned about is the prospect of children's dance major? This is related to the positioning of our country, and it is also one of the contents of the "five-word policy" put forward by the Ministry of Education to comprehensively improve the quality of teaching with quality education as the criterion. Dance class belongs to "special students", that is, the curriculum arrangement in which sound, body and beauty are interrelated. Children's educational environment is different. The conditions for running a school and the establishment of teachers are different, and the differences between urban and rural areas and the basic training of children are bottomless. Have confidence in the solid foundation and professional knowledge of dance movements. Only when children get the teacher's approval of dance can they enjoy it with confidence and be full of hope for their future life planning. Especially the dance major, it can be said that it is the future prospect of eating a youthful meal and being refined. Therefore, being yourself, studying happily, preparing carefully and facing the future are the prospects.
I used to be a student in public schools, remedial classes and private schools. I hope my experience can help you.
First of all, the education industry is a prosperous sunrise industry with very good prospects. There will be a great change in the direction of education in the future, depending on whether we can seize the opportunity.
Hello, we have summarized the following judgments through the study of the education industry, hoping to help you.
First, the education industry is in a period of rapid development with huge market space.
China's education industry is a trillion-dollar market. From the macro industry environment, the private education industry is on the rise, especially the new version of the People's Promotion Law provides a historical opportunity for the asset securitization of private schools. The education industry is less affected by the economic cycle. Economically, it is characterized by good cash flow and regular consumption cycle; From the perspective of China families, the educational needs of children in China families, especially the demand for quality education services, are just needed for a long time. Under the background of consumption upgrading, the demand for quality education is increasing year by year, and the demand and purchasing power of education at different levels are improving. In recent years, China's total expenditure on education has increased year by year, and private capital investment has increased year by year. Private education industry has a huge market space.
Second, the demand for high-end education has been released, and international education is promising.
With the continuous release of domestic demand for high-quality and high-end education, the future development space of international education will be further expanded. Especially for the private education industry, international education has the first-Mover advantage, and private international schools will still occupy the leading position of international education in the future. With the entry of capital, the chain operation and expansion of leading international education brands will be more radical. Maple Leaf Education, featuring international education, is the first private education group in China to land in Hong Kong stocks. Not only has it made brilliant achievements in the capital market, but its scale has doubled in the past three years, and it is also the most widely distributed company in the domestic private education group with academic qualifications. Bosch Music is one of the listed companies with the deepest international education. It owns a number of international schools and bilingual schools, and it has also gained high recognition after listing in the US stock market. In addition, many listed companies, such as Shicheng Foreign Teacher, Hailiang Education and Yuhua Education, have arranged international education in advance. Under the general trend of internationalization of education, international education is promising.
Third, colleges and universities have become strategic commanding heights, and the whole industry chain has built industry barriers.
In the private education system, higher education is the stage with the highest profit rate, but it is not the stage with the highest market penetration. Private higher education industry has high barriers and is difficult to enter. The market penetration rate of private colleges and universities is 24.3%, which is much lower than that of private kindergartens (50.2%), but the net interest rate of private colleges and universities can be as high as 50%, and the market can break through geographical restrictions and face the national market. Xinmin promotes the provision that private colleges can choose to become for-profit private schools, which clears the obstacles for private colleges to land in the capital market. At present, there are seven private education groups listed in Hong Kong stocks, five of which each have at least one university. 20 17 Of the five education groups listed in Hong Kong, three are engaged in higher education, all of which are assets of universities.
From the development mode of the main market participants in private education industry, the whole industry chain of education is the trend, which is the key factor for private education groups to establish core competitiveness and industry barriers. The breakthrough of the whole industry chain is difficult in higher education. According to the feedback from the capital market, there are currently 10 private education groups with academic qualifications listed in China * * *, among which only Shicheng Foreign Teacher and Yuhua Education have realized the whole education industry chain. The market value of these two groups has exceeded HK$ 654.3803 billion, second only to China Education Holding, the newly listed private education group, while China Education Holding has only laid out higher education. The net interest rate of higher education is much higher than that of basic education. Among the listed groups of 10, three groups are mainly engaged in higher education, and the average net interest rate of these three groups is as high as 54%. The net interest rates of the other seven groups are all below 40%. The net interest rate of Ruijian Education engaged in basic education is 20%, and that of Hailiang Education is 65,438+09.7%.
Education is a century-long plan. At any time, education has advantages and disadvantages, or the advantages outweigh the disadvantages. Looking back at education, inheriting and carrying forward the essence of education, looking forward to education, learning from and innovating education, the so-called learning is to refer to the highlights of education at home and abroad and carry forward the reform and innovation suitable for domestic education.
Therefore, the future education is an educational undertaking of constant reform and innovation. Whether it is family education or school education, education oriented to guide and tap children's potential and innovation is the real meaning of education reform, and future education can only be better and stronger.
More and more people gradually realize that their education is an investment with the highest return, so education is an expanding market.
At the same time, education is also a noble profession. Teachers are called engineers of the human soul, and it is easier for them to gain a sense of accomplishment when they enter the education industry and make efforts.
With good material returns and good spiritual gains, entering the education industry is indeed a good choice.
There is no doubt that the education industry has a good prospect. It depends on our huge population base. Whether it's preschool education, k 12 education or adult education, as long as you put your heart into it, you will have opportunities.
As an education practitioner for many years, I have made some analysis on the future prospects of the education industry and discussed with you:
First, influenced by policies, the education industry will become more and more standardized; This is reflected in:
The Ministry of Education and other four departments jointly rectified the off-campus training institutions for exams;
One is the special rectification of kindergarten primary schools by the Ministry of Education;
One is that private kindergartens are prohibited from listing below the general office of the State Council, and the market value of red, yellow and blue kindergartens is halved;
Since the beginning of this year, the relevant government departments have successively introduced measures to regulate the education market, which shows that the country has realized the disadvantages of exam-oriented education and is trying to make some adjustments and changes. At the same time, it will curb capital overheating and speculate on the education market. In this way, the future education market can be said to be the coexistence of opportunities and crises.
Take kindergarten as an example. Going to primary school is almost mentioned every year, and there is no movement every year. But it seems to be serious this year. Why? Because the file clearly stipulates the time node of special rectification. This means that the whole preschool education is facing reshuffle or upgrading, and it is a problem whether bilingual kindergartens and preschool children can continue to work after class.
What should be taught in kindergartens and primary schools after transformation? This year, the Minister of Education stressed at the two sessions that kindergartens should take games as their basic activities. This is the opportunity, and many game-based teaching AIDS or teaching and research products will be born in the future preschool education market.
Second, the impact of Internet+education on traditional training will be more obvious.
Internet online education breaks through the limitation of time and space, can integrate more international teacher resources, and the teaching method is more flexible, convenient and economical. Judging from the development of the audience, with the post-80s and post-90s parents becoming the new force of education consumption, the ways and means of online education on the Internet are more easily accepted by them, so Internet+education is eroding the traditional teaching and training market and becoming the darling of the capital market. This can be seen from VIPKID's $500 million D+ round of financing in June this year, and the company's valuation exceeds 20 billion yuan. You know, this company has only been born for five years now.
Third, educational ideas will promote innovation and new business models will continue.
Today, VR, artificial intelligence, driverless and other high technologies are rapidly changing the world. But looking back at education itself, we can hardly see that the teaching philosophy and teaching methods have changed much compared with the past, which actually provides rich soil for innovation. Kai-fu Lee of the Innovation Factory said that the investment fields of the Innovation Factory are mainly concentrated in the A-round and B-round companies in five major directions, such as artificial intelligence, education and consumption upgrading.
The author believes that in the next five years, there will be a brand-new model in the field of education, which will bring subversive changes to the relatively backward education industry in terms of ideas and means. The future prospect of the education industry is worth looking forward to!
Friends are also welcome to leave messages and discuss with you.
I. Development of online education
Education not only plays an irreplaceable role in people's basic education stage. In today's rapid development, adults still have a strong demand for education in order to adapt to the new situation.
In the fast-paced modern life, efficiency and convenience have become the development trend all over the world. The progress of science and technology provides the possibility for the convenience of education, and educational resources have crossed the limitation of spatial distance through the network. In recent years, online learning has gradually penetrated into people's daily life.
The article in Japanese Oriental New Newspaper on March 6th pointed out that education in China is constantly moving towards modernization, and the scale of online education is also expanding. The number of online education users in China has exceeded 200 million. The number of users receiving online education services through smart phones increased by 63.3% compared with last year, accounting for 96.5% of the total number of users.
The huge market has brought about the surge of capital, and online education enterprises have mushroomed, raising funds and listing in succession, which is very beautiful.
Therefore, how to "kill a bloody road" among many online education enterprises and achieve sustainable growth is a problem worthy of our consideration.
Second, the importance of building IP in online education industry
There are many factors that affect the sustainable growth of educational enterprises, and building IP is one of them.
As we all know, brand influence is one of the essential core competitiveness of enterprises, and it is also an important factor related to their rapid development, sustainable development and profitability.
In addition, education has a strong social attribute, and it is easy for us to listen to the recommendations of some friends or teachers in the choice of educational products, which is also a question of trust.
Education is an extremely branded market. For consumers, brand is an important part of their consumption decision. And IP is an important part of the brand, which enhances the public's awareness of the brand.
In this best marketing era, everyone has the opportunity to become famous, so now more and more brands are IP-based, and IP and brands are inseparable.
3. How to build IP in online education industry
There are many ways of education +IP, such as early education binding animation IP, such as eone and Piggy Page; There is a combination of high-quality content dissemination and real-life images, such as Uncle Kai telling stories.
In this era of excessive and fragmented information, adults need to screen and match the knowledge that needs to be paid for.
When it comes to paying for knowledge, people must first think of Luo Zhenyu's logical thinking. How many people have escaped Teacher Luo's "knowledge anxiety"? In Baidu index, logical thinking is also a ride in the same industry. Apart from creating a new world that attracts young people's attention through fashion, Fan Deng is the only one who can compete with logical thinking in the market.
Fandeng Reading Club has 2000 branches all over the world, and opened more than 270 bookstores last year. At present, Fan Deng has completed the online and offline layout, and its development prospect is very good.
Taking studying in Fan Deng as an example, this paper talks about how to build IP in the education industry.
1. Experience endorsement
At present, there is a popular saying that the Internet makes all interconnection possible, society is being decentralized, and the rise of opinion leaders and knowledge IP is inevitable in this era.
Fan Deng's college background and work experience in CCTV not only brought social support. Because of the endorsement of these experiences, his words are more reliable and the brand is more convincing. As a founder, you need to be clear about your original intention of starting a business, and keep repeating what kind of business you want to build and what entrepreneurial stories you have, so that your brand can be discovered and remembered.
The experience of endorsement should be strong enough and convincing, and at the same time it should be in line with its own product positioning.
2. Unique product positioning
Brand differences in consumers' minds are the real differences. To develop a brand, there are generally three paths to find a brand new positioning, create new categories or create new features.
When positioning products, educational brands need to conform to the trend, trend and humanity, and consider both their own uniqueness and the necessity of their existence.
Compared with logical thinking users, the relationship between Fan Deng's reading users and Zhihu/Douban is not solid, but on the one hand, he makes full use of modern people's knowledge anxiety, accurately grasps users' pain points, refines the market according to demand, and makes products for people who have no time to study or can't concentrate when studying.
In addition, Fandeng Reading Club uses online communities and offline activities to cultivate the market and build brands.
On March 28th, 20 14, Fandeng Reading Club held the first offline reading sharing activity in Shanghai Greenland Convention Center, and then established its first branch in Xiamen. After the formation of the branch model, the first national investment conference was held in Xi 'an on June 20 14, and the branch expanded continuously in the following three months.
3. Course quality
The essence of online education is education, and Internet technology cannot replace the core of traditional education.
Because the cost of time and money invested in education is not low, users will be in a wait-and-see stage for a long time, and learning will always be result-oriented.
In this mode, the learning effect of Fan Deng's reading is considerable. In addition, the content of Fan Deng's lectures can always grasp the key points, and excellent product quality is also a part of brand building.
Summary:
As an industry that relies on word-of-mouth communication, educational enterprises need to constantly improve customer stickiness, which is inseparable from brand building. It can be said that the education industry is the industry that needs to enhance the brand value of enterprises most.
More importantly, "online education" is not just a traffic business. More often, it is the mutual achievement of brand and product quality.
Education is a sunrise cause with a bright future!
Education should face modernization, the world and the future.
First of all, we should integrate traditional educational methods and theories into the concept of educational modernization, and use high-tech methods and models to cultivate modern talents for rejuvenating the country through science and technology, and talents in all fields urgently needed for socialist modernization.
Secondly, education should face the world, let Chinese excellent culture go to the world, absorb world excellent culture, and let education promote the harmonious development of world civilization and promote world peace.
Now, education should face the future, the great rejuvenation of the Chinese nation, the prosperity and stability of society and the high development of social material civilization and spiritual civilization, so that education can rejuvenate the country and benefit future generations.
In a word, China's future education shoulders a sacred mission and needs the participation of the country and the whole people. It is a sunrise cause and industry with bright development prospects.
This will be a brilliant and desirable industry! The reason is that teachers' professional access will be improved, teachers' political and social status will be improved, their wages and salaries will be improved, and the requirements for professional norms will also be improved. Respecting teachers and attaching importance to teaching will be truly implemented and social prestige will be greatly improved. Teachers will be one of the first choice industries for young people to find jobs.
Personally, I think we should analyze the development prospect of the education industry from both demand and supply.
First of all, needs are divided into parents' needs and children's needs.
The general direction of parents' needs is basically the same. I hope that children can receive more comprehensive training and become excellent beings. Under this demand, exam-oriented education can't be satisfied for various reasons, so parents can only choose all kinds of training outside the school, especially in the current social environment, whether children's future is good or bad can't be reflected by exam-oriented education alone. More comprehensive ability factors are needed to ensure that children can excel in their future lives. Although the country is now carrying out the reform of exam-oriented education, the traditional exam-oriented education has been carried out for more than one hundred years, and it is impossible to meet the needs of parents and social development overnight. From this point of view, the development prospect of the education industry will continue to be in a hot state for a long time.
Besides, the needs of children, the people, things and things that children come into contact with during their growth are very different from those five years ago or 10 years ago. Giving children traditional exam-oriented education is far from enough to meet their growth needs. Nowadays, with the development of society and the progress of science and technology, children's future competition will be more intense. Therefore, under this premise, children need to be exposed to more and more comprehensive knowledge filling, which needs to be filled and personalized according to different people. In this case, it is bound to promote the continuous updating and improvement of the education industry in order to meet the needs of children in the current environment!
Supply is divided into two categories, traditional education supply and off-campus comprehensive quality education supply. The supply of traditional education is now in a tangled state. On the one hand, I want to cultivate comprehensive quality education, but I can't overcome the policy of getting high marks in colleges and universities. In such a distorted state, I believe that traditional education will still focus on exam-oriented education, and comprehensive quality education will not be vigorously promoted, so the supply of off-campus education will inevitably exist.
The supply of off-campus education has developed in many ways, all kinds of training have blossomed everywhere, and the number of people entering the education industry is still growing rapidly. Both those who know and those who don't know think that the education industry is a profiteering industry, thus creating a chaotic education market. After entering the industry, I found that the education industry is not so profiteering. The essence of education is education. If you can't do well in education, just wait to quit this industry. Therefore, in order to get good results and prospects in the development of education industry, we must recognize the essence of education, do it well and stick to it!