So what should the management mode of education and training institutions be like? In my opinion, the management model of education and training institutions should not operate according to the school model, but should operate according to the company model.
We know that schools, as national institutions, must strictly follow the requirements of the education authorities, and it is difficult to make a breakthrough in teaching management and teaching mode; Education and training institutions are mostly organizations engaged in education and training industry, which are composed of private capital. As a supplement to our school education, as Xu Xiaoping said, New Oriental is the product of China's educational failure. Education and training institutions cannot operate according to the school model, not only because the school lacks flexibility in teaching mode and teaching management, but also for the following reasons:
First, the state's administrative appropriation.
The school's main funding comes from the state's administrative allocation, so schools don't have to worry too much about the salaries of managers and teachers and the funds needed for daily management, while education and training institutions don't. Their main income mainly comes from student registration and school-related service charges. Although financing can be used to revitalize cash flow, it is not a long-term solution. Generally, this method will only be considered when expanding the scale of teaching. Therefore, education and training institutions must take students as the center and constantly improve teaching quality and teaching services.
Second, the school is not worried about the source of students.
The school is not worried about the source of students. The enrollment of general schools can be won if they reach this score line, and the score line is also directly delineated by the education authorities. Although there is a competition for students of the same level, this competition is still relatively weak; Education and training institutions are different. Without students, there will be no income, and enterprises without income will eventually die out. Therefore, in the highly competitive training industry, education and training institutions must do everything possible to expand the market and improve efficiency.
Third, schools lack market liquidity.
School management and teaching are short of market liquidity, and can't change according to the changes of the market and the needs of target customers. Its task is to carry out educational activities according to the requirements of the education authorities. If the school is lucky enough to overfulfil its tasks in a certain year, the school director may have a chance to be promoted, so that students sometimes even become tools for some people to seek political interests.
Fourth, a stable teaching staff.
As the vitality and fighting capacity of education, the school has a stable teaching staff, and they don't need to spend too much energy on teacher training and teacher management. They can be trained and managed according to a model, and education and training institutions should invest a lot of energy in teacher recruitment, training, management and service to ensure quality, so as to build a professional, friendly and attractive team of teachers and form their own teaching model and teaching management.
There are some difficulties in the initial development of education and training institutions in corporate management, such as unprofessional team, unclear business process and limited financial ability. However, no matter what objective factors, I think the way out for educational institutions lies in corporate management. With the change of market environment and the continuous expansion of organization scale, the practice of "one step at a time" has been unable to keep up with the pace of market development, and it must be standardized by company mode to achieve high standard, high quality and high efficiency management. ?
To realize the corporate management of educational institutions, Bian Xiao believes that the following aspects should be explored and built.
Build a team and enhance the core fighting capacity of the team?
Team building is always the top priority of public institutions and enterprises. Without the success of the team, there is no success of the whole organization, and the team must play the role of the main force in the organization. This puts higher demands on the quality and ability of team members. First of all, the team should have the same mission and concept, work hard in one place, and have certain business and communication skills; Then, there should be a reasonable distribution of responsibilities within the team members, and each member can clearly define his position and scope of responsibilities, with effective responsibility evaluation; Finally, the team should build a platform for discussion and learning, clarify the procedures of collective decision-making, and ensure the promotion and summary of decision-making. ?
Make a strategy, coordinate the direction of action through strategic performance management, and reach a consistent goal.
Education and training institutions should have their own mission, formulate strategies according to the mission, and refine the strategies into goals at the same time. As long as the role of strategy is to define the development direction and medium-term development steps of the organization, we should implement the objectives in the performance management of the objectives, and then link the performance management of the objectives with the responsibilities of team members, while the responsibilities are linked with the salary system. ?
The education and training industry should proceed from the overall strategic situation and make clear its objectives.
Clear goal
1. Clarify the lever to improve the company's performance. The performance improvement of education and training institutions mainly comes from the expansion of students and related service fees, among which the expansion of students and the collection of education and training fees are the most important income of the institutions.
2. To improve the company's first-level performance, we need to think further: which customer value propositions (price, time, service, quality, etc.). ) Do you want to pay attention to it or not? The main purpose of students' participation in education and training is to improve their grades and enhance their ability to take exams. Therefore, institutions should focus on the teaching goal of "score is king".
3. In order to realize the above customer value proposition, we need to think about what targeted improvements should be made in the internal value chain of enterprises. Education and training institutions should focus on the improvement of teaching quality and teaching service, scientifically and reasonably design teaching service processes, formulate standards and implement them in teacher recruitment, teacher training, teaching mode, teaching management and student teaching service, which is the key to create customer value.
4. Good value chain actions depend on competent and motivated employees, standardized and efficient institutional processes and good corporate culture. Teachers are the core competitiveness of institutions to build brands. Only professional and excellent teachers can form the characteristics and personality of institutions and attract more students, which requires reasonable salary, scientific and humanized system and harmonious and friendly culture to attract and retain them. ?
Corporate management of educational institutions is the inevitable requirement and result of development. Company management is not a one-off reform, which requires the leaders of institutions to have a strong sense of reform, the concerted efforts and wisdom of the whole team from Qi Xin, and the determination and courage to keep promises. Corporate management will not solve all the problems faced by educational and training institutions, but if corporate reform is not carried out, educational institutions will eventually die. Facing the rapidly changing market, as Li Jianxi said, "Everything will change except my wife and children."