The online promotion of K 12 education can rely on powerful networks for content marketing.

A high-quality forum can not only improve the viscosity of customers, but also attract a lot of traffic with information websites. At the same time, it is a complete enrollment channel to do a good job of page layout and interactive display of course products in websites and forums.

The requirements for the station group here will be very high. Not only must there be dry goods, but excellent SEO is also very necessary. Baidu Library, Baidu Know and other drainage methods can be well displayed by relying on high-quality content. At the same time, the enrollment cost of this channel is mainly based on the labor cost of network operators, and it is a relatively cost-effective channel. At present, many institutions have begun to follow this style of play, but it takes a lot of patience to be an influential forum or station group.

In addition, with the popularity of smart phones and the development of WeChat platform, more and more people began to lay out mobile enrollment channels. A good App can definitely help customers solve their needs. First of all, it is possible to survive if this premise is met. Secondly, we should have our own products implanted. The products here can be carried forward and create greater value.

For the increasingly hot WeChat public platforms, it will have a good effect as the drainage of the mobile terminal, but the content must be original, which is the dry goods that parents want to see, in order to play the role of real drainage and precise penetration.

In the field of children's reading, the specialized reading research institute was established in 15. Led by Gan Wei, it has formed a strong teaching and research team with many teaching and research experts from famous overseas schools and top domestic universities. Teaching and research experts come from China language and literature, applied linguistics, education, mathematics and applied mathematics, history, psychology, sociology and other fields. , and has rich teaching experience and teaching and research results for front-line children.