First, before the negative news comes up, when you vaguely think that others may say something about you, put the negative news out of sight. The essence of negative public opinion management is that it is best not to have big negative news.

Second, if negative messages still pop up, be calm and don't respond. Spit out and do it yourself, hoping for negative news from others, and leaving yourself if you want others to stop caring about you.

Third, if gossip still doesn't work, set up another voice. You can write, so can I. Your voice is loud, and mine is not small.

Excerpt from The Way to Get Things Done