Generally, everyone starts the title according to their own ideas, but the title has a great influence on the search ranking. The following is the combination rule of keywords in Taobao titles that I searched and sorted out. Welcome to read, I hope it will help you! For more information, please continue to pay attention to our fresh graduates training network!

After choosing the right words, it is the link of title combination. Along the way, I saw many students struggling with the combination of topics, which was very complicated. If you go in, you can't get out. In fact, don't think about the problem of splitting, merging and giving different weights to title keywords. The more you think about it, the more complicated it becomes.

You can judge the best combination of keywords by choosing the source of words, because many of the found combined words are words with high search volume that have been combined by the system, and they are all displayed in a list. According to the listed ready-made combination words, you can query in the pottery of the data cube.

For example: Korean women's clothing and Korean women's clothing (space), let's see if there is a big difference in the search volume of these two words. If there is little difference, it is recommended to choose a combination word without spaces in the middle. ) In other words, the compactness of compound words without spaces is definitely better than that of compound words with spaces, that is, the relevance is better. Personally, I suggest not to bring spaces, but when your baby's popularity does not reach a certain height,

1. What is keyword stacking?

One form of keyword stacking is to fill keywords or keywords into the title tag of a page as many times as possible. Search engines usually lower the search ranking of such pages, or ignore these keywords completely.

That is, a number of product-related keywords are directly listed, including a number of repeated words, and the title sentence is not smooth. For example, inflatable bed single inflatable bed single honeycomb inflatable bed single bed width 99cm single column inflatable bed postage.

2. What are brand words and sensitive words with examples?

Brand words are keywords containing brands, such as Bosideng down jacket, and sensitive words are keywords prohibited or not explicitly allowed by Taobao, such as Taobao joining, original export, LV authentic, gucci authorization, etc.

3. What symbols are generally used to separate title combinations?

Theoretically, we use "space" or "/"symbol. Generally, we are used to using spaces, but sometimes in order to make the title more readable, we will use/,such as Apple 4/4s, which is more readable than Apple 4,4s.

4. What are the three principles of Taobao title segmentation?

Every treasure in Taobao has a title, and the title is composed of many words or phrases. So how do we know how Taobao divides these words and phrases? Taobao title segmentation. What are the three principles?

The three principles are close priority principle, irrelevant principle and partial combination principle.

The importance of the three principles here is: close priority >; Irrelevance > deviation principle, that is to say, the principle that we should consider most when combining titles is the principle of close priority.

5. Give an example to illustrate what is the principle of close priority?

Close priorities are: for example, these two titles (other factors are the same) "High-quality authentic Korean sweater chain Korean long necklace female gourd rose key" and "High-quality authentic Korean opal necklace Korean long sweater chain female gourd rose key". If the buyer searches for "long sweater chain", the second title will be displayed first.

Let me give you another example, such as the following two titles:

Title 1: Postage hemmed shorts, casual shorts and women's summer candy-colored plus-size cotton terry shorts are slim.

Title 2: Women's solid color running shorts in summer, loose slim cotton knitted hot pants, and women's casual home shorts in summer.

If the buyer searches for casual shorts, the system will give priority to the first title.

It should be noted that the principle of close priority only applies to two babies with similar weight, so we need to consider the principle of close priority when combining titles. When the baby's weight is relatively low, the principle of close priority can be ignored when optimizing and modifying the titles two weeks after the baby's weight comes up.

6. Give an example to illustrate what is the irrelevance principle?

If a word is separated by one or several spaces, the order of separating words can be arbitrary.

For example, the search results of "20 13 new men's down jacket" and "20 13 new men's down jacket" or "20 13 new men's down jacket" are the same.

7. What is the principle of partial combination?

Principle of combination: rhetoric words are in front of the title and nouns are behind, such as: 20 13 new women's shoes with high heels.

8. What is a participle? What is the principle of word segmentation?

Simply put, the Taobao system splits the keywords in the title into single words or phrases. Words with a specific meaning and a specific meaning cannot be separated by spaces, such as lovers, nor can they be divided into lovers (spaces), so the search results are different from lovers.

In addition, it can be divided into separable words and non-separable words, and words with wide meanings can be separated. For example, couple sandals can be divided into couples/sandals. Baby name words and attribute words can't be separated, so you should pay attention to the combination of names, such as Korean dresses, and don't deliberately split them into Korean versions/versions/jumpsuits/skirts with spaces.

9. How do you understand the first category, the second category and the third category?

What we call a kind of words, a kind of words, a kind of words and a kind of words are only relative, just like when we are looking for golden keywords, there is no absolute golden keyword, but it is relative.

The so-called category words are words that have a certain search but few competitions, and it is easy to bring us traffic. We only choose words when the baby's weight is low (for example, the new model we just bought) can't compete with other competitors, or the flow of people in the store is really small and we can't do it. We only consider choosing two kinds of words (such as men's leather coat, Pew men's coat, search on the same day 1689 baby competition number 200) with a small number of competing babies, that is, what we call accurate long tail words, which are relatively more accurate than the first kind of words, and the overall transformation trend and search traffic are also greater than the first kind of words, but the competition is also relatively large. Such words are also the words we focus on later.

Three words, such words are super competitive, and the number of babies is also large. Although the data is considerable, the conversion rate is relatively not as accurate as the second one. (For example, dress-three kinds of words, chiffon long-sleeved dress-two kinds of words, dress contains many kinds, just a general idea) Such words are generally not considered when combining titles, because the first and second words already contain three kinds of words when making titles.

10. What is the proportion of the first-class words and the second-class words in the topic?

In general, the first category of words with baby's weight accounts for 80% of the title, and the second category accounts for 20% of the title, because it is basically impossible for a baby with low weight to rank three categories of words. When the weight is high, replace a word to bring more traffic to the baby.

1 1, when can the baby become the main type of words? How to understand it?

When a category of words has a stable ranking and a certain weight, it begins to consider being a category of words, and so on.

12. Does the title space affect the search?

Will the title space affect the search results, mainly because we will not cause word segmentation confusion when using spaces. Different spaces will have different search meanings, so they will have certain influence.

Sometimes there are spaces and no spaces, and sometimes the search results will be different, mainly because the results are different when the system is split and the buyers' search habits are different. For example, if the title is set to "small/chamomile/flower", the system will be divided into "small/sweet/chrysanthemum", and the search results will be different.

13. Do you want to add spaces when combining titles? How about it? How much is it?

If the keyword we want to do has a space, then this space is left. For example, there is a space in the word "cowgirl", so we can't write this keyword as "cowgirl"; If they are two independent keywords, we need to combine them into a title, whether there are spaces or not. For example, the keyword 1 "shoulder bag girl" and keyword 2: "Korean version of messenger bag" can be combined without spaces.

It can be written as "Korean women's shoulder bag". In general, a title can have 2-3 spaces at most, which makes the title compact and readable.

14. Is there a difference between adding a space to a keyword and separating it with words?

The effect is the same. For example, if the words "backpack girl" and "Korean version of messenger bag" are written as "Korean version of messenger bag girl", the effect is the same for the words "backpack girl".

15. Why can't you copy the titles of other peers when combining titles?

Because the baby's weight is different from that of his peers, if you copy the appellation of peers, some words are suitable for the baby, but not necessarily suitable for the baby, so it is clumsy to copy the appellation of peers. You may be lucky or unlucky.

16. Does the change of keyword position in the title affect the ranking?

The change of position has no effect on the search weight, in other words, when we modify the title, changing the position of some keywords has no effect on our weight.

17. How long does it take to modify the title after it is created, and what should I do during this time?

In general, one cycle needs to be modified to two cycles. What we need to do during this period is to monitor this baby through the keywords in the business personnel, focusing on which keywords in the title bring us traffic and which ones are not even displayed. After observing for one or two cycles, we need to delete the keywords that are not displayed, replace them with new keywords, and keep the keywords that will bring us traffic. This is the optimization work in the future and needs to be done continuously.

18. Why can't I trust the diagnosis results of some professional title diagnosis tools?

Because no diagnostic tool can correctly diagnose what words your title weight is suitable for, all diagnostic tools judge whether your title is healthy according to your keyword search index, which is a very unreliable basis.

19, two different babies, using many of the same keywords, is it illegal?

No, because these two treasures are different in attributes, main picture, price and description, it doesn't matter, but a word of caution, in order to better identify the treasures, try to avoid the same when combining titles.

20. How often does the baby change his name? How to understand it?

Generally, you need to modify the title once every seven days, not too frequently, not more than twice every seven days, because every time you modify the title, Taobao will re-include your treasure, which is equivalent to increasing the server burden of Taobao. Taobao will be unhappy if it is modified too frequently. This is one thing. Modify too frequently, Taobao will mistakenly think that there is something wrong with the baby. This is another one.

2 1, commodity name combination

Regarding the title of combined goods, I suggest you follow the following four points:

(1), the order of the title keywords.

(2) The combination of category words and modifiers (attribute words) is characterized by large search volume and conciseness. For example: pure color, wild, slim, slim, Hong Kong style, Korean version, cartoon and so on.

(3), according to the choice of hot spots and related classification.

(4) Commodity relevance is a hard standard to improve the store dynamic score and the through train quality score, and words unrelated to commodity relevance should be deleted.

22. Six principles

(1), readability principle: the title should be as concise and clear as possible, and don't be afraid to mess up the title because you are greedy for more keywords.

(2) Symbol principle: readability: "space" and "slash". Low weight: ""

(3) Taboo principle: Some sensitive words will be automatically filtered out, so don't abuse keywords. Like machetes and bombs. . . .

(4) The principle of disorder: the order of keywords has little influence on the search.

(5) Stacking principle: Don't deliberately pile up some brand words or too many keywords in the title, and use keywords that match the baby.

(6) Repetition principle: Do not use similar or similar titles for a large number of commodities, and the similarity between two baby titles should not exceed 50%.

23. Five Taboos

(1), improper use of star reputation: if the store is actually Samsung, but the title of the goods is "Crown".

(2) Indiscriminate use of words unrelated to this product, such as "genuine leather handbag comparable to lv", short woolen coat without fur collar, long keywords, etc. Such as: non-cardigan keywords or using pop star names or social phenomenon nouns.

(3) Exaggerate or over-promise the effect and degree of goods: for example, the highest description in the whole network, such as the lowest, highest and hottest description, exaggerating the effect, such as a penalty of 10,000 if you pass the exam, it will be effective in n days, no side effects, immediate results, thin if you want, and so on.

(4) keyword stacking: for example, there are multiple brand names and the same keywords in the title. For example: ... women's clothing ... women's clothing.

(5) Indiscriminate use of Taobao service keywords: for example, non-spike activity goods use Taobao spike keywords indiscriminately, and non-automatic delivery goods use automatic delivery keywords indiscriminately.

24, the title of the three matters needing attention

(1), the title should be filled with 30 words as far as possible, which is a precious word, and it is a waste of resources if 30 words are not complete.

(2) The standard adjustment period is 7 days. After 7 days, if there is still no traffic, you can adjust or modify the title.

(3), the title of the package does not play a retrieval role, the title of the package, without the actual packaging, buyers will not be able to search for your goods.

25, Taobao comprehensive sorting seven-step screening process

Step 1: relevance filtering (category, attribute, title, store)

Step 2: Illegal filtering (illegal products or shops are downgraded)

Step 3: Screening of high-quality shops (official services such as consumer protection, gold medal and seven days)

Step 4: screen high-quality baby (sales volume, click rate, conversion rate, dynamic score, repurchase rate).

Step 5: screen the time of taking off the shelf.

Step 6: window recommendation screening

Step 7: Personalized screening (personalized push according to the buyer's historical browsing, purchase and other behaviors), Tmall sorting does not have two steps: shelf time and window.

Under normal circumstances, two products from the same store will not appear on the same page (the removal time should be staggered with an interval of at least 15 minutes), which will affect the ranking of Taobao search.

In short, no baby title can be absolutely perfect. Why? Because buyers have different search habits, we can't be so perfect. As long as our titles are combined, we can label them "good" when the system and people are split. For example, your combination keyword is Hanbok, which can also be displayed when buyers search Hanbok. When searching for Hanbok, it is only a little less than the Hanbok you wrote in the title, which means that when the baby is not popular, the ranking will be higher than the nearest one.

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