Clear positioning
At the beginning of design, it is necessary to define the brand positioning. Different brands have different positioning and audience groups, and positioning determines the direction of design. For example, if the brand positioning is young and full of vitality, then the design style should be trendy and lively; If the brand positioning is mature and elegant, the design style should be simple and atmospheric.
Create a storefront style
With a clear brand positioning, the next step is to create a unique style for the store. This style should not only conform to the brand positioning, but also attract passing consumers. You can choose retro style, modern style, industrial style or natural style, and the key is to integrate with the brand concept.
The art of display
The display in the store is equally important. Good display can highlight the characteristics and selling points of the brand and guide consumers to make purchase decisions. Considering the characteristics of products and the needs of consumers, we design attractive display methods based on the principles of creativity and beauty.
The lighting creates an atmosphere.
Lighting layout is very important to the atmosphere of the store. Warm light, cold light, concentrated light and astigmatism, different lighting creates different atmosphere and brings different shopping experiences to customers. Combining brand tonality and product characteristics, choose the most suitable lighting layout.
Logo guide
Finally, an eye-catching storefront logo is essential. It can not only help consumers find stores quickly, but also enhance brand awareness. When designing the logo, we should consider the characteristics of the brand and the geographical location of the store to ensure that the logo is both distinctive and easy to identify.