Sales psychology, an award-winning book, starts with nine questions that a professional salesperson will ask and think about in actual sales, analyzes them from a psychological point of view, makes a detailed logical analysis and introduction of sales psychology and sales methods from the simple to the deep, and combines many effective marketing cases and short stories to analyze and break them one by one, so that those problems and puzzles that you once had a deep headache disappear in laughter.
Tell you the most effective sales psychology and help you skillfully use psychological skills to make a deal.
Jiang Xianrun's sales strategy: psychological strategy in sales.
"sales psychology: Psychological Strategies in Sales" tells: "Why is there no performance?" Salespeople often ask themselves this question. Are the company's products not competitive? Is the market competition too fierce? Is the economy in recession now? Stop making excuses. As a salesperson, the main reason for your poor performance is yourself. Now, because it is a buyer's market, salespeople should not only have a thorough understanding of their products, but also use considerable sales skills to gain the recognition and trust of customers, so as to realize the sales of products. Under the financial crisis, sales strategy is the key to improve sales performance. Psychology is a technology to gain insight into people's hearts and win trust. It uses speech and psychological skills to open customers' hearts. Let customers feel that "this person really knows me", unconsciously believe each other's words and accept their suggestions. Even take action. Sales psychology is a practical technology that applies psychology to sales, from sales rhetoric to psychological strategy. Everything is not only a science to study customer psychological phenomena and their laws, but also a technology to control customer psychology and realize product sales through the use of psychological strategies.
& lt& lt Poor Dad and Rich Dad >>
& lt& lt Poor Dad and Rich Dad >> He explained the secret of the rich in a popular way for the first time. He confirmed the first concept of financial freedom through his own personal experience. In this respect, the poor and the middle class are very different from the rich: the poor and the middle class let themselves work for money; The rich make money work for themselves. On the basis of this view, the author further expounds the definition and relationship between assets and liabilities. The author believes that only the property that can make money for oneself is called an asset, and everything that makes oneself spend money continuously is called a debt. Although this definition seems simple, it is full of life wisdom in essence. In terms of how to deal with the relationship between liabilities and assets, the author explains the financial skills and knowledge that everyone should know when facing the rules of money game with the concept of financial quotient.
How does joe girard sell himself?
Joe girard is regarded as the greatest salesman in the world by Guinness World Records, and he is also a world-famous motivational speaker. His best-selling book, who to sell everything to, how to handle every order, how to sell himself, how to get to the top and this new book far exceed any book about success you have read before. No matter what field you are engaged in, you must first sell yourself successfully. Joe girard reveals an important sales secret to you: how to cultivate basic skills and the characteristics of success, and let others notice how much contribution you can make.
With short stories and extraordinary life experiences in real life, joe girard helps you: 1. Enhance self-worth and show it to others; 2. Turn the work into a successful stage; 3. Find out your most dynamic personal characteristics; 4. Become a good listener and apply it to work; 5. How to enter the workplace; 6. Improve self-confidence and success quotient. 7. This book is suitable for salespeople and trainers in all product fields, and can be used as the best reference teaching material for teachers and students in the marketing field.
Born Tracy "sells born Tracy"
Who has the charm to make Bill Gates, Buffett, Dell and Jack Welch, the greatest CEOs of the 20th century, sit under the stage and listen carefully? Who has given lectures in more than 40 countries and has10 million students and followers? Tracy, a successful master who was born in poverty, started as a cleaner and made unremitting efforts to become an orator with the largest audience in the world and an idol of global salespeople! Born Tracy's success has effectively verified his outstanding ideas and innovative new marketing methods.
This is an important work of Born Tracy in the field of sales, which is highly respected in the field of western marketing. The 2 1 principle of sales in the book has guided and is guiding millions of salespeople around the world to make progress. Among them, the establishment of the mentality of pursuing Excellence, the belief of persevering in the end despite difficulties, and the careful preparation of every visit have been tested by salespeople of different products and countries in practice. Reading this book is like listening to the 2 1 sales training course brilliantly explained by globally recognized sales expert Bonn Tracy.
Chen Anzhi, fall in love with your product.
Falling in love with your product is the work of Chen Anzhi, a famous speaker and successful expert. This book is mainly a psychological training book for employees who have just started. It contains 62 methods to improve performance and the practices of record holders. It is famous for its vivid language description and practical application. It is called "the boss's best gift to employees".
Og Mandino is the greatest salesman in the world.
Economics tells us that the scarcest things are the most valuable. So what is the scarcest thing in business activities? Dedication and trustworthiness are the scarcest. This is especially true in China today. The book "The Greatest Salesman in the World" put before readers has turned boring economics into a beautiful story. This is not a lie, but a truth summed up from life. Because of this, everyone watching will be interested in the sound of * * * *.