1. Based on certain market and customer surveys, the business coverage is divided into several levels, such as key customer groups, sub-key customer groups and general customer groups; Then divide the key points into sub-key points in customer groups at all levels.
Generally speaking, draw a schematic diagram of market expansion, list time charts in a certain order, visit customers, and promote e-banking business according to customers' understanding of e-banking and banking practice.
2. Based on the investigation of the market and customer base, the author made the introduction guide for electronic bank tellers to improve the efficiency of counter introduction. It is convenient for tellers to introduce to customers.
In order to improve the enthusiasm of the staff of outlets in marketing e-banking, please refer to:
1. To carry out e-banking marketing training among employees, we should first introduce the current situation of e-banking business with customer fees, such as the proportion of e-banking business and non-e-banking business, and the reasons for customers who have not carried out e-banking business and those who have, so as to understand the market and know yourself.
2. Marketing e-banking business pricing, rewarding diligence and punishing laziness.
3. Experience exchange and reward of excellent marketers.