Recently, a reporter from China Youth Daily participated in a seminar held by the Office of Government Information and Openness of Government Affairs of the General Office of the State Council? Discover the star of double creation? It was found in the activity that successful entrepreneurs are always similar. They not only need to seize opportunities, gather team strength and make good use of policy support, but also need to have a good attitude of not being afraid of failure when facing setbacks.
Meet the right person at the right time
After graduation, four doctors who got their degrees from famous universities at home and abroad did not choose to go to first-tier cities for development, but gathered in Lianyungang, a small town in Jiangsu Province to start a business. On things that others don't quite understand, they see the possibility of achieving their careers.
? There are many reasons for starting a business. The most important thing is to meet the right person at the right time. ? Lianyungang fangzhili biomedical research institute co., ltd. Fat cube company? ) General Manager Xu Henghao summed up their entrepreneurial process in one sentence.
Xu Henghao said that the main opportunity for them to set up a company is the industrialization of fat cube technology in recent years. According to reports, fat cube is a new technology for screening drugs. In the past drug screening, dozens of candidate compounds with less side effects may be randomly selected from millions of drug protein crystals. Like looking for a needle in a haystack? . Fat cube technology can achieve targeted screening and help researchers save a lot of time and cost.
? The right time? Really? The right person? Where can I find it? Xu Henghao told China Youth Daily that there are very few people who do fat cube technology in the world, but there are three people in China, and these three China people happen to be his disciples at Wuhan University. ? Why don't we do it together? .
Members of the entrepreneurial team were opposed by people around them from the beginning. Xu Henghao's mentor hopes that he will stay in Wu Da to teach and inherit the mantle. Gao Song, the company's technical director, recalled that his parents didn't understand his idea of working in a small city after graduating from America. I don't feel decent. ? However, after analyzing and expounding the development prospect of fat cube technology, they finally won the support of relatives, friends and teachers.
After the team was built, Xu Henghao began to consider the location of the company. At first, the entrepreneurial team investigated the high-tech development zones in Zhangjiang, Shanghai and Jiangsu, but Lianyungang gave them? The most intimate reception? . At that time, Lianyungang Finance Bureau invited 12 pharmaceutical companies of all sizes in the city to listen to the report of Dr. Liu Wei, the chief scientist of the team. After the report, * * * 6 pharmaceutical companies put forward docking requirements, and the Finance Bureau visited them one by one with the entrepreneurial team.
The positive feedback from local pharmaceutical companies not only inspired the entrepreneurial team, but also made Lianyungang Runcai Venture Capital Development Co., Ltd. (hereinafter referred to as? Runcai Venture Capital? ) saw their development potential. Runcai Venture Capital decided to give the entrepreneurial team an angel investment of 6.5438+0.08 million yuan, so that Fat Cube finally settled in Lianyungang.
In fact, not only Runcai Venture Capital, but Huaihai Institute of Technology in Lianyungang has also provided a lot of help to Fat Cube. Thanks to the cooperation between schools and enterprises, Fat Cube can use experimental equipment worth about 20 million yuan at a very low price, thus using limited funds for more project development. In addition, while undertaking the teaching and scientific research tasks of the school, Fat Cube Company also supplemented a large number of graduates from Huaihai Institute of Technology? Fresh blood? .
Since its establishment three years ago, Fat Cube has grown from five people at first to more than 40 people today. For the future, Xu Henghao expressed the hope that the sales of biological enzyme business will reach 1 100 million yuan within three years, so that the funds can be used for the further promotion of fat cube technology.
My father smashed a hole in my desk.
Mention? Double creation? Perhaps most people think of high-tech technology. However, Liao, a young man from Yancheng, made a new breakthrough in the traditional poultry breeding industry by studying turkey breeding technology and online platform sales.
Liao Zhengjun tasted the failure of raising turkeys when he was a junior. At that time, he not only lost all the money at home, but also caught up with his girlfriend's tuition, and finally watched her leave him.
Therefore, when Liao gave up his job with an annual salary of more than 100,000 yuan in Shanghai and went home to raise turkeys again, relatives and friends felt that he was hopeless. Father even smashed a hole in the desk with an axe to stop him.
However, for Liao, the decision to switch from art design to turkey farming was not made by patting his head. Through the investigation of Shanghai market, Liao found that most domestic turkeys were imported from abroad at that time, which was expensive. If calculated according to the breeding cost in hometown, each turkey can have a net profit of 30 to 50 yuan.
In this way, Liao only bought 300 turkey seedlings for 4000 yuan and began to raise turkeys in an abandoned school. However, a few months later, Liao found that his turkey was obviously smaller, and the male turkey was less than half the normal weight.
It turns out that the turkey seedlings that Liao bought in China are all inbreeding varieties. In order to obtain pure turkey seedlings, high-quality eggs must be imported from abroad. To this end, Liao spent all the 20,000 yuan earned from selling turkeys on imported eggs. Growing eggs is very expensive. Each 200 yuan and Liaoning imported 65,438,000 breeding eggs from the United States.
The effect is really good. In a year, Liao raised more than 2,000 turkeys, and their heads grew to more than 20 kilograms. Relying on these high-quality turkeys, Liao immediately opened the market.
Liao Zhengjun, who achieved initial success, made persistent efforts to greatly increase the sales of turkeys by creating the concept of Thanksgiving and developing new dishes. At the same time, Liao also saved the heart of his girlfriend Ruman.
Previously, Ruman worked in a large foreign trade company for two years, and her arrival brought new changes to Liao's career. After Liao's company became famous, many competitors targeted his employees. ? I trained a talent, and others paid 1000 yuan to 500 yuan, and they poached it? .
At Ruman's suggestion, Liao decided to split the company's main business by decentralization and set up a new company, which was handed over to the business backbone of the original company. Liao Zhengjun jumped out of the framework resources and provided technical and financial services for the following subsidiaries.
Jiang Haidong is a successful representative of the company's incubation project. After graduating from Nanjing Art College, he had a good job in a military enterprise and refused to go back to the countryside. Under Liao's persuasion, he first came back to be the design director, and later became the head of a newly established design company, specializing in helping fellow villagers who didn't understand the network to plan and package agricultural products.
In addition, Liao has set up seven subsidiaries, with the backbone of the company as the legal person, responsible for aquaculture, agricultural training, e-commerce, self-media and other businesses. ? If you want to leave talented people in the countryside, you have to make people feel that it is worthwhile to stay in the countryside. Only with a platform can you realize your dreams. ? Ruman said.
Reading policy
Starting a business in a third-tier city, Wang Jinhe, chairman of the Gold Rush Times, discovered the rapid development of e-commerce in China? Fengkou? In the end, I made a career in the subdivision of e-commerce operation service.
20 10, Wang Jinhe, who works in Nantong District of Alibaba, found a phenomenon. Due to the deterioration of foreign trade environment, many foreign traders want to sell home textile products on Taobao, but they don't know much about online sales skills. Wang Jinhe decided to set up a company specializing in e-commerce.
The so-called e-commerce service refers to the IT system, operation, warehousing, logistics and other services provided by third-party service providers for individual sellers and brand businesses on e-commerce platforms such as Taobao and JD.COM. What Wang Jinhe values is the operation of online stores. His company can provide one-stop solutions for small and medium-sized businesses through brand planning, online shop decoration, operation promotion and customer service outsourcing.
It's a good idea, but customers don't buy it. Initially, Wang Jinhe's "start-up capital" was only 400,000 yuan, which was the money for planning to buy a house. Due to the shortage of funds, the entrepreneurial team set up an office in a university with an area of only 20 square meters. ? The customer thought I was bragging. After visiting the office, the original order was ruined by 80%. ? Wang Jinhe said.
Fortunately, the Nantong municipal government's support policies for entrepreneurs have come in handy. Pass? Postpone first, then hand it in? In the gold rush era, we want 1028 square meters of rent-free office space. Slowly, orders increased and the company entered a virtuous circle.
In less than five years, the number of employees in the gold rush era has grown from four to more than 700 today, and three branches nationwide/kloc-0 have also been recognized by the Ministry of commerce? National e-commerce service demonstration enterprise? It has achieved the top three in the field of e-commerce operation services.
With abundant manpower and capital, Wang Jinhe began to expand to the upstream and downstream of the industrial chain. For example, in the gold rush era, by collecting and sorting out the data of Taobao and Tmall, we can judge the best-selling goods on the Internet at present, and tell the merchants the analysis results to avoid homogenization competition among merchants. In addition, they also integrated the front-end supply chain and acted as suppliers for many businesses engaged in cross-border procurement.
See the country? Mass entrepreneurship and innovation? With more and more support, Wang Jinhe decided to change the company's business model and expand the original e-commerce operation service into an entrepreneurial platform integrating services and venture capital. In the entrepreneurial base built by the company, the company will provide early entrepreneurial training for entrepreneurs, and can also provide 2 ~ 10 square meters of entrepreneurial space for project discussion, evaluation, roadshows and incubation.
At present, three types of entrepreneurial bases have been laid out offline in the gold rush era, including the O2O entrepreneurial incubation center for college students, the youth e-commerce entrepreneurial incubation base jointly built with many places, and the entrepreneurial places of community service centers. More than a dozen venture capital companies are incubating at the base.
Talking about the reasons for the change of the company's business model, Wang Jinhe said: I read the policy and look at the business model, market opportunities and future direction. At least this road can't be wrong. The policy makes it very clear that this entrepreneurial space should have office, network, social and resource space. Moreover, it is said that it is necessary to be a cloud service and a public service platform for entrepreneurs. ? ;