If it is a public pictorial or poster of endorsement products obtained through legal channels and posted in a barbecue shop, there is no infringement.

If it is a second creation, that is, as long as there is copyright, it is infringement.

How are illustrations and posters made? Theoretically, graphic tablet does not need certain artistic skills. Graphics are all drawn with vector tools, which can be ps or ai, then filled with colors, and finally superimposed with textures.

Creative advertising words of characteristic barbecue: advertising words about barbecue can be seen everywhere in summer and winter. This article is the advertising words of barbecue creativity compiled by me for your reference only.

Barbecue creative advertising words

Selection of creative advertising words for barbecue

1. The delicious "burning" is endless, and the delicious "baking" is endless-XXX butcher shop.

2. Endless food and endless enjoyment.

3. Niu B ate Niu B's barbecue.

If it is tasteless, it will stop and smell the fragrance when you are hungry.

5. I don't know if it's tasteless, but roasting, roasting and barbecue are all good; Good heart, good mood, good mood.

6. Where can I taste barbecue in autumn and winter? Come to the land of the north! Professional Japanese charcoal barbecue, complete, healthy and fresh dishes! Endless food, endless baking enjoyment!

Address: XXXXXXXXXXX.

The barbecue in my hometown in the north is really delicious!

7. What touched my body? What touched my heart? Do you want to experience the lingering fragrance? Butyl barbecue is your first choice.

8. smell the incense and stop.

Barbecue creative advertising words

1. Eat all over the streets and lanes, and you won't forget to roast charcoal under XX.

2. Don't eat fireworks, just do fairy barbecue-charcoal stove.

3. No smoke, eat with peace of mind-low-smoke charcoal oven

4. Getting off the charcoal grill is really delicious and romantic!

Don't be infatuated with me, I'm just a barbecue.

6. Listen to the power here, Beijing Barbecue Hall 1.

7. Roast your meat to make you eat healthily.

8. I have a special barbecue, you take your health away.

9. Special barbecue makes you particularly healthy.

10. Barbecue is also nutritious, and smokeless is good for health.

1 1. Bake creatively in case you forget.

12. There is barbecue here, nutrition here, performance here and health here.

13. Come to the village, have some barbecue, and listen to Quan Guanlan barbecue shop.

Commercial planning scheme of Lezhi barbecue project

First, the analysis of the environment

1, market conditions

Catering is a sunshine industry, enduring. In the catering industry, the most popular business is barbecue, which has spread all over the streets and alleys of the north and south of the river, and has become a leisure snack industry with 654.38+03 billion people and annual sales of over 100 billion.

2. Market background

Lezhi barbecue originated in Lezhi County, Ziyang, Sichuan Province, and is characterized by roasting rather than smoking. The barbecue is gorgeous but not greasy, and the vegetables are tender and delicious, which is deeply loved by consumers. This position is from Sichuan to Tongren, Guizhou, hoping to get a favor. Tongren city is located at the junction of Xiushan in Chongqing and Huaihua in Hunan. It is a typical mountain town with obvious Kaster landform. The theme of spicy food culture in this area is distinct. Tongren city has a population of more than 200,000, especially in the entertainment and catering industries. The theme of dinner is barbecue. The local barbecue in Tongren is mainly smoked barbecue, and the color, fragrance and taste of the east and the west are in between, and Lezhi barbecue is the first choice.

3. Consumer analysis

At present, the barbecue consumers in the market are mostly young people, supplemented by children and middle-aged people, and the elderly basically do not consume. Besides, barbecues among young people are especially popular among students and adults. This kind of consumers mainly like to try new things, experience life and enjoy life.

Second, the target positioning

1. Select the target market and position it.

Because young people account for the vast majority of barbecue consumers, they are chosen as target customers. Most of the barbecues on the market now are roadside stalls, which are not only unsanitary, but also look very low-grade. Even if there is a barbecue indoors, it looks dirty and there is no environment for people to enjoy. Therefore, the barbecue in our store should be delicious, clean and have the taste of young people. It is a pleasure for young people to come to the store.

2. Store selection

According to the comprehensive choice of price and store location, Tongren citizens will leave if they have something delicious.

Second, the marketing strategy

The marketing strategy chooses the differentiated strategy under the focus, which is specially aimed at young people and has more advantages than other barbecues.

Third, the combination of marketing strategies.

1 product strategy

① Interior decoration must be different. Choose two or three facade rooms, and the colors in the store should be coordinated with the barbecue to achieve a unified and coordinated color effect. When choosing interior decoration materials, we should consider the combination of practicality and aesthetics, because there are many barbecue fumes, and too expensive materials will excessively increase the consumer price of customers. (according to store location and age)

The people in the shop should have uniform clothes and trained service attitude. They must treat customers with a warm smile.

③ The categories of barbecue should be wider, and try to choose the tastes that young people like to eat.

2. Price strategy

Compared with roadside stalls, the price is definitely high, but we let customers not only consume barbecue, but also enjoy barbecue, but the price should not be too high, which will stop customers and learn from KFC and McDonald's in the fast food industry.

3. Sales strategy

(1) Inform people nearby in the form of leaflets when the store has just opened. The special price of barbecue restaurant can be discounted within one week before opening. Discount method: according to the consumption situation, vegetables and wine are discounted (50 yuan, 2 bottles of wine). A small discount will make customers feel the warmth and consideration of the host.

(2) VIP system can be established at the initial stage of opening or at any mature stage, and VIP guests can get preferential treatment.

(3) When a barbecue shop launches a special barbecue, it is necessary to inform customers in the form of leaflets in time, and even let them know about different special barbecues.

The promotion activities of barbecue shops should be carried out at my time and frequently. Like KFC, there are different advertisements every moment of the year. According to the needs of consumers, different free products are launched in different months and seasons; For example, you can send small gifts or roses on Valentine's Day and introduce cold drinks in summer.

⑤ Establish a little database and visit it regularly. If a VIP leaves on his birthday, order a birthday cake and invite him to our store for consumption.

Fourth, brand promotion.

1, the lower right way of brand wave is word of mouth, so we should seize existing customers and use sincere service as a means to make them forget the return and spread it out.

2. Once a store is well run, you can open a chain store. When there are several stores in a city, the brand is naturally formed.

3. when there is only one store, it is definitely impossible to do large-scale advertising and there is no strength. However, a strong brand must be shaped by vigorous advertising. Therefore, when there are many stores and even many cities have chain stores, you can spend a lot of money on TV advertisements or other advertisements, which will reduce marginal costs and improve efficiency.

Verb (abbreviation of verb) human resource construction

1, manager: 1, responsible for staff management, customer relationship maintenance and marketing of barbecue shops.

2. Financial personnel: 1, responsible for bookkeeping, analysis, forecasting and control.

3, barbecue chef: 2, only responsible for baking food, regularly introduce new delicious.

4. Waiters: 2-3, responsible for welcoming guests, providing barbecue and service, cleaning and chores.

5. Promoters (part-time): 2-3, responsible for distributing leaflets near the barbecue shop, observing the market at all times, and then giving feedback.

Intransitive verb financial budget

1. Rent: 30/ square * month ×50 square meters × 65438+February = 1.8 million/year.

2. Decoration: including tiles, painted wallpaper and decorations, about 654.38+0.5 million.

3. Barbecue facilities: oven, dining table, soup pot, sauce brush, tableware, bamboo stick, ashtray, chopsticks cage, spoon, tray and work clothes are about 6,543,800 yuan.

4. Salary: store manager (2200)+ waiter (1500)×2+ barbecue chef (1800).

×2+ accounting (2000) = 9000/ month×12 =108,000/year.

5. Promotion expenses: promoters, leaflets, posters, etc. They are all around 1, 000/year.

Total: fixed cost: 1.8+2.3 = 43000.

Variable cost: 4.3+10.8 =15.1ten thousand/year.

Seven. benefit analysis

1, assuming that the number of days is t and the average daily sales is p, then

(1) when p*t >; (15100 ÷ 365) * t+200,000, P * t's profit on T2.

2. Suppose you want to break even, then

P =15100/ton

= 4 15200000/t(t & gt； 0)

∴p>； 4 15

Therefore, in order not to lose money before T-day, the average daily sales must be above 4 15 (if the accountant and the store manager are responsible for it themselves, the daily net income will not be lost to 165). )

Eight, employee commuting time and welfare

1. Every employee has three days off a month (continuous rest is not allowed). Working hours are: morning shift 12:00 to 23:00, and morning shift 15:00 to 2:00.

Remarks: The morning shift is to prepare the dishes at night, and the evening shift is to clean up. If business is good, flexible adjustment, overtime is overtime.

2. Welfare status: monthly attendance reward 100 yuan and warm service reward 100 yuan are set.

Nine. risk prevention

1, in terms of food hygiene, we must ensure that consumers look comfortable (you can see it when baking in an open way) and eat with confidence.

2. Be sure to be prepared for financing and not stop promoting it. The initial investment may be large, but there will be benefits later.

3. The ordering quantity of food raw materials should be accurate, which requires the usual analysis and prediction.

4. Pay attention to keep good contact with the government and community organizations.