1, understand the company, agree with the company's business philosophy, and integrate into the company's corporate culture. Company background, image of company objectives in the public, company philosophy and spirit, company promotion objectives and development objectives, company rules and regulations, etc.
2. Professional knowledge. This is the key to realize the transformation from "salesperson" to "property consultant". The key points are four parts: First, the basic knowledge of real estate includes basic concepts, laws and regulations, mortgage payment rate and so on. Second, the details of the real estate (including scale, location, facilities, price, apartment type, main selling points), surrounding environment and public facilities, traffic conditions, and urban development planning in the region; The third is the analysis and judgment of competitive real estate; Four, property management training (service content, management standards, public contracts).
3. Sales skills. It is necessary to improve the ability of on-site observation and on-site communication. It mainly includes: answering and negotiating skills, answering questions, asking about the needs of rooms, economic situation and expectations, answering (dialing) phone skills, sales skills, language skills, body language skills, customer psychological analysis, "forcing customers to book" skills, grasping the atmosphere of exhibition venues, and visiting abroad.
4. Combined with the development trend of domestic real estate market in recent years, we should keep pace with the times.
(1), the history of human settlement and the latest concept of human settlement, the influence of the evolution of modern lifestyle on architecture, the concept of urban and residential planning, a brief history of Chinese and foreign architecture, and the basic concepts of indoor and outdoor space coordination. Only by mastering this knowledge can we answer questions for customers and provide real consulting services.
(2), competitors survey content and survey skills. This is the basis for providing customers with rational comparative analysis.
(3), customer data collection, sorting, processing knowledge.