Look at the selection criteria of successful enterprises!
The experience accumulated by the CIO of these enterprises in the selection is of great reference value, and their OA selection standard is your OA selection guide.
1, comprehensive strength
Personnel: A complete team is the guarantee for the implementation of OA projects, which is very important for the choice of enterprise OA and one of the main factors considered by enterprise CIO.
In recent years, the team size of major OA manufacturers has increased significantly, and some OA manufacturers, such as Pan Wei and Lanling, have achieved comprehensive social and campus talent recruitment. According to incomplete statistics, the annual report of Pan Micro 20 17 shows that there are 3,000 employees, and the data of Zhiyuan OA, Jin and OA official website all show that there are about 1000 employees.
Zhiyuan mainly focuses on channels and outsourcing, and the actual team size may be more than 1000 people.
Sales volume: sales volume reflects the business volume, and reflects the customer acquisition ability, overall operating conditions and strength of OA manufacturers from the side. According to the annual report data released by various companies, Pan Wei ranked first, with a total operating income of 704 million yuan in 20 17, up 52.66% year-on-year. This puts a lot of pressure on other manufacturers.
(Cai Zhong. Com publishes pan-micro annual report)
Among them, the total operating income of Jinhe OA 20 17 is 8180 million yuan, and the total operating income of every family OA is130 million yuan. Zhiyuan OA Annual Report is only updated to 20 14, and the total sales amount is 3010 million yuan. According to the average growth rate of OA market, it is estimated to be 20 17.
(Data from Eye Tide)
On April 20 17, lanling issued the suggestive announcement on failure to disclose the annual report of 20 16. According to the data, the operating income in the first half of 20 16 was 83.42 million yuan, and it is estimated that the sales of Lanling OA in 20 17 will be about 220 million yuan. (The above data comes from Eye Tide)
2. Product concept
OA manufacturers are all talking about their product advantages. The most taboo of OA selection is to see a system blueprint of Zhang Huali, and feel that all management problems can be solved immediately.
Enterprise management is a step-by-step process, and all solutions should come from enterprise scenarios and be applied to work.
Therefore, the choice of OA system must depend on whether this OA system is continuously updated, and a dynamic circulation system can bring energy to the enterprise continuously.
Just talking about management consulting, not talking about landing is hollow.
Good OA products should have powerful personalized functions to meet the personalized needs of different enterprises. There are also some industry attribute packages. The real estate industry is definitely different from the financial industry, and the OA system with obvious industry characteristics is more favored by CIO.
Of course, maturity and stability and timely upgrading are also the main reference factors. The most important thing is of course the mobile experience. After all, directors and bosses are mobile.
3. degree of liquidity
With the great wave of traffic and attention introduced by WeChat in DingTalk and Tencent, the penetration rate of mobile office in all walks of life is constantly refreshing historical data, and mobile office is changing people's office habits. Cios are also generally concerned about the mobility of OA vendors.
Let's take a look at the official website rankings of various mobile apps in the APPle Store (data from the APP Store)
(APP Store ranking)
4. Localization services
The localization service ability of OA manufacturers is the key link of enterprise OA system landing, so the national layout has become the basic standard to measure the service ability of OA manufacturers. Cios generally believe that localization service ability can rank first in OA selection criteria.
To establish a local service network and provide quality services for local customers, OA manufacturers need to have sufficient strength. Cios believe that pan-micro OA, gold and OA are the strongest localization services at present. They found that perfect localization service can effectively improve the efficiency of enterprise management and reduce the late investment in OA construction.
Pan-micro OA has established hundreds of branches all over the country, covering six major regions: East China, North China, South China, Central China, Northwest China and Southwest China. Jin and OA have established more than 70 branches at present. Official website, another manufacturer, failed to find the distribution of service organizations.
(Pan-micro official website data)
(Kim and official website data)
5. Brand reputation
The OA market is blooming, and OA manufacturers are scrambling to build brands, but the overall pattern is basically stable. Pan-micro OA has accumulated brand advantages through customer word-of-mouth, gained extensive attention with key keywords such as listing and national planning and layout of key software enterprises, and gained a lot of exposure and attention in major authoritative media and self-media platforms. At present, it is in the leading position of OA industry brands.
This can be seen from Baidu search index:
(Baidu Index)
Pan-Micro is in the leading position, and manufacturers such as Zhiyuan OA, Lanling OA, OA, Jinwen and Pan-Micro official website Data OA are facing great challenges in building brand value.
According to the above CIO OA selection criteria, we share with you the scores of excellent CIOs on OA vendors: