First, although pottery is a project suitable for all ages, it must target a main group, such as parents and children, and then all the design and promotion will be carried out ... A series of publicity will be carried out around parents and children, and no group of people are willing to do it. In the end, it will be like four. Don't worry, if you are positioned as a parent-child, young people will not come, and those who like it will still come, but the mainstream people who are easy to change cards are children, not young people.
Second, it is still a bit monotonous to do a ceramic project alone. No matter how good the project is, it will be boring to play every day, and so will the ceramic experience. People are very fresh and interested at first sight, but once they have experienced it several times, there is no novelty. In other words, it is more personal consumption.
Third, if possible, the landlord had better choose the central shopping mall in the venue, not to say that other places can't be opened, but because the central shopping mall can raise the price and maximize the benefits, and the flow of people is naturally much better.
Is it true that Tao Ba can't live? Actually, it's not. Next, I plan my own shop with genius and talk about some changes and development directions that have quietly taken place in ceramic art in recent years.
The handicraft project of Genius Plan was developed in 13, and was implanted in its toy chain store in 15. The effect is very good. /kloc-In September of 0/6, the first children's manual DIY experience store opened in wanda plaza, Yiwu (as shown above), with a storefront area of 50 square meters and a single store investment of about 200,000 yuan. The business performance is very outstanding, from September of 16 to September of 65436. The highest monthly turnover is 1.5 million+,and the lowest monthly turnover is 70,000+(during the Chinese New Year in February, Yiwu basically became an empty city), with an average annual turnover of 1.2 million and a net profit of 500,000+;
There are two experience areas planned in the store: the pottery area (blank painting, sculpture carving, ceramic painting) and the handmade area (colored clay, bean paste, beading, pearl paste, headdress, creative candles, fans, digital oil painting) ...) ... In the course of business in recent years, the pottery has regularly updated its gameplay and modeling, and there are many projects in the handmade area: clay tile building, soap, candles and so on. Because we have our own product research and development team, basically every month, new projects or works will be put on the shelves to keep the store products fresh (this is the core point of whether a manual workshop can make a long-term profit);
It will become more and more difficult to run a simple pottery bar. The breakthrough direction is to reposition the crowd, decoration style and project category of the store, and take children as the core consumer group.
If you are interested in the project and want to communicate further, you can make a friend to discuss it in detail.