Finance is a subject that focuses on the economic activities of money and monetary funds, and specializes in how individuals, institutions and * * * acquire, spend and manage funds and other financial assets. It is a discipline differentiated from economics.
Finance is an applied economic discipline differentiated from economics. It takes the economic activities of money and monetary funds as the research object, and specifically studies how individuals, institutions and * * * acquire, spend and manage financial assets such as funds.
Finance majors mainly train senior professionals who have basic knowledge of financial insurance theory and master financial insurance business technology, can analyze financial insurance activities and handle financial insurance business by using general methods of economics, have certain comprehensive judgment and innovation ability, and can work in central banks, commercial banks, policy banks, securities companies, life insurance companies, property insurance companies, reinsurance companies, trust and investment companies, financial leasing companies, financial asset companies, group finance companies, investment fund companies and financial education departments. My main research fields in finance are monetary banking, commercial bank management, central bank, international finance, international settlement, securities investment, investment project evaluation, investment banking, corporate finance and so on.
What is finance and what is economics?
Finance is a subject that studies value judgment and value law. It mainly includes traditional financial theory and evolutionary financial theory, and is the product of modern economic society.
Economics is a theory that studies the law of production, circulation, distribution and consumption of value. The research object of economics is the same objective law as that of natural science and other social sciences.
What is finance for? Okay？
My main subjects in finance are monetary banking, commercial banking management, central bank, international finance, international settlement, securities investment, investment project evaluation, investment banking, corporate finance and so on.
Gain the following knowledge and ability: 1. Master the basic theory and knowledge of finance; 2. Have the basic ability to handle banking, securities, investment and insurance; 3. Familiar with national financial policies, policies and regulations; 4. Understand the theoretical frontier and development trend of this discipline; 5. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability. Main courses: Main subjects: Economics main courses: political economics, western economics, finance, international economics, monetary banking, international financial management, securities investment, insurance, business management of commercial banks, central banking, investment banking theory and practice, etc. Main practical teaching links: including course practice, graduation practice, etc. , generally arranged for 6 weeks. Length of study: four years Degree awarded: Bachelor of Economics.
Employment is still extensive. . .
What is the major of financial services?
With a series of reforms and development of China's financial system, commercial banks are forced to face the increasingly competitive financial market environment directly, and it is urgent to establish marketing concepts and guide their business activities with modern marketing theories. This is the realistic basis for commercial banks to formulate marketing strategies. Therefore, it is an inevitable choice for commercial banks to fully introduce marketing concepts and develop marketing business according to local conditions. Aiming at the problems existing in the marketing of commercial banks in China, this paper puts forward corresponding countermeasures. Defense intelligence department
Keywords: commercial bank wealth management product marketing strategy VB|4j
I. Introduction &; S"RSA
After China's entry into WTO, China's commercial banks are facing a fundamental change in their business philosophy and development mode, which requires them to face the changing financial market with a more proactive attitude, establish modern marketing concepts and introduce marketing theories to adapt to the fierce market competition. In addition, the development of financial informatization and online banking has greatly changed the business philosophy, business environment and competition pattern of traditional banking. Domestic commercial banks must have strong market awareness and risk awareness. At the same time, we should strengthen the research on marketing strategy and build the marketing strategy system of commercial banks. tN-UD
Bank marketing is a systematic project consisting of analysis, planning and control. This marketing concept was put forward by Professor kotler, a famous marketing scientist. This is by far the most common and advanced concept of bank marketing. It requires banks to identify the financial environment and marketing environment, analyze the ever-changing market trends, seize market opportunities, and on the basis of analysis, formulate the strategic objectives and business strategies of banks and the corresponding long-term and short-term marketing plans. In the concrete implementation of the plan, banks should pay attention to the customer's information feedback and make timely adjustments in order to seek to form and maintain a mutually beneficial exchange relationship between banks and customers. y "
Second, the current problems in the marketing of China's commercial banks 8%$5q
The construction of marketing system of China's commercial banks, especially state-owned commercial banks, is still at a low level, and the understanding of marketing is not systematic, rational and professional. Up to now, there are still misunderstandings such as equating marketing with promotion and publicity, and the marketing strategies are scattered and there is no systematic marketing combination. At present, the main problems are as follows: w4.
(A) indifference to marketing awareness and insufficient attention. In order to meet the needs of the new situation, some commercial banks have taken some marketing measures, such as developing new products, establishing distribution channels, widely using advertisements and public relations. However, the research on the specific deep theory and practice is insufficient, and the position of marketing in commercial banks is still lacking, and it has not risen to its due strategic height. Marketing is only regarded as the business of the marketing department, and the lack of marketing cooperation between internal departments affects the overall coordination. The god of wind and rain in Babylonian mythology
(B) the target market is not clear, lack of coordinated and efficient marketing operation mechanism. Accurate financial marketing objectives represent the clear market positioning of commercial banks. At present, the marketing of commercial banks in China is relatively blind. In order to gain the so-called competitive advantage, they have tried their best in almost all business fields and all market opportunities, invested a lot of people and property, and actively participated in the competition from the aspects of diversification of business types and modernization of means, but they did not have an exact market goal, customer goal and product goal of market segmentation based on system science. The target market is not clear, which makes the competitive strategy of commercial banks not targeted and lacks individuality. & amp, I |d
(3) There are more and more varieties of financial products, but there is a lack of innovative products and brand-name products. In terms of liability business, the assessment of savings deposits, corporate deposits, local and foreign currency deposits, domestic and foreign financing and credit card business has been initially established, and many innovative varieties such as universal deposit and withdrawal, large denomination negotiable certificates of deposit and so on have emerged; In the asset business, new lending forms such as bill discount and credit card overdraft have been added; In terms of intermediary business, it has opened international settlement, agency and consulting business. However, these innovations are still at a low level, lacking innovations such as currency and interest rate swaps. At the same time, making full use of electronic technology to develop deep-seated financial products, such as providing terminal services to customers and computer accounting services, has not yet been popularized. In addition, many new products listed every year are unsalable and obsolete, lacking brand products that can represent the bank's image and business characteristics. Johnson & Johnson company ; rapid-fire
(d) The promotion means are basically advertising and friendly service. At present, commercial banks in China are widely used in marketing activities. ......
What is finance and what is economics?
The definition of finance is not a simple problem, and the terms used to define the discipline will have an extremely important impact on the development direction of the discipline. Webster's dictionary defines "funding" as "raising or providing funds or capital". The Wall Street Journal defines corporate finance as "the business of financing business" in its newly opened fixed page, which basically represents the view of the financial industry. For the authoritative explanation of finance in academic circles, please refer to the relevant entries of "Finance" in the New palgrave Monetary and Financial Dictionary. Stephen wrote it. Answer? Stephen ross wrote in his book "Finance", "Finance has become a branch of economics, with different central points and methodologies, and its central points are the operation of capital markets, the supply and pricing of capital assets. Its methodology is to use similar substitutes to price financial contracts and instruments. " Ross summarized four themes of finance: efficient market, income and risk, option pricing theory and corporate finance. Ross's point of view embodies the characteristics that western scholars' definition of "finance" depends on micro-connotation and capital market.
In domestic academic circles, there is a great controversy about the translation and definition of the word "finance". Throughout the various financial dictionaries published in China in the past 50 years, the Chinese translation of the word "finance" mainly includes "finance", "finance" and "financing". Relatively speaking, the usage of the latter three translations is more specific, and only "finance" is worth discussing. As far as its theoretical connotation is concerned, "finance" has typical characteristics under the background of China's transitional economy. The topics of traditional financial research include money, credit, banking, money supply and demand, monetary policy, balance of payments, exchange rate and so on. The representative definition of the word "finance" is "the floorboard of currency circulation, credit activities and related economic activities" (Liu Hongru, 1995), which does not highlight the status of the capital market. Generally speaking, the understanding of "finance" in domestic academic circles mainly focuses on two representative disciplines: "money and banking" and "international finance". There are two reasons: in the historical environment where capital and securities are regarded as heterogeneous, indirect financing in the banking industry, led by * * *, is the central content of financial practice. Accordingly, the monetary and financial research on the banking system has become the absolute dominance of finance.
Second, it originated from the national policy of reform and opening up in the early 1980s, which led to the strengthening of foreign trade. Accordingly, domestic universities set up the major of "International Finance" with balance of payments and trade as the core. The embarrassing fact is that "finance" defined by the above two disciplines is not the core content of finance today. The understanding of finance in western academic circles is mainly reflected in two courses: one is corporate finance with corporate finance, corporate financing and corporate governance as its core contents, namely corporate finance. The second is investment with asset pricing as its core content, that is, investment science. It is worth mentioning that many scholars in China translate corporate finance into "corporate finance" or "corporate finance", which easily leads people to misunderstand that its research object is accounting matters and should be revised in the future. Generally speaking, the domestic understanding of "finance" belongs to the research content of macroeconomics, monetary economics and international economics in western academic circles. As far as the core research object is concerned, the finance referred to by western academic circles focuses more on the micro-finance field. In view of the above analysis, I divide finance into three branches: micro-finance, macro-finance, and interdisciplinary subjects formed by the mutual penetration of finance, mathematics and law.
This definition is very important to Cheng. ......
What should college finance major learn?
accountancy
microeconomics
Political economy (society)
Undergraduate probability statistics (economics and management)
fiscal science
Macroeconomics
money and banking
Modern Foreign Economic History (Finance)
International financial theory
International economics
econometrics
Economic case analysis
Statistical analysis software
statistics
Investment and finance
central banking
insurance
corporate finance
International financial practice
Financial economics
Business management of commercial banks
Investment principle
investment banking
International investment
Financial engineering
Establishment and management of private enterprises
commercial law
Investment project evaluation
Securities analysis and investment
management of personal money
Life and property insurance
Sme financing
What is the finance major?
According to the information, it should be a professional master's degree, and the tuition fee is relatively expensive. . Personally, I think it is suitable for people who have jobs in Guangzhou to read and view the original post >>
What is the basic principle of finance?
Finance is an applied economic discipline differentiated from economics. It takes the economic activities of money and monetary funds as the research object, and specifically studies how individuals, institutions and * * * acquire, spend and manage financial assets such as funds. The major of finance and finance mainly trains senior professionals who have the basic knowledge of financial insurance theory and master financial insurance business technology, can analyze financial insurance activities and handle financial insurance business by using general methods of economics, have certain comprehensive judgment and innovation ability, and can work in central banks, commercial banks, policy banks, securities companies, life insurance companies, property insurance companies, reinsurance companies, trust and investment companies, financial leasing companies, financial asset companies, group finance companies, investment fund companies and financial education departments. My main research fields in finance are monetary banking, commercial bank management, central bank, international finance, international settlement, securities investment, investment project evaluation, investment banking, corporate finance and so on. [Edit this paragraph] Historical origin finance was not an independent discipline in ancient times. For example, in China, some financial theories are scattered in various ancient books about "financial commodities". As an independent discipline, it was first formed in the west and is called "Money Banking". The finance in modern China was introduced from the west. From classical economics to modern economics, there were various monetary banking theories. After the late 1950s, the name "monetary credit" was gradually adopted widely. At this time, we began to pay attention to a comprehensive analysis of the financial problems under the capitalist and socialist social systems, and put forward some theoretical issues to discuss with China's reality, such as the nature of RMB, the law of currency circulation, the role of socialist banks, fiscal revenue and expenditure, credit revenue and expenditure, and the balance between supply and demand of materials. However, generally speaking, finance was not taken seriously during this period. Since the late 1970s, China's financial construction has entered a new stage. On the one hand, it re-studies and clarifies Marxist financial theory in combination with reality, on the other hand, it reverses the tendency of completely rejecting western contemporary finance, and studies and evaluates it. At the same time, with the increasing role of financial activities in economic life, financial disciplines have received extensive attention; This has created favorable conditions for the rapid financial development under the realistic background of China. The content of financial research is extremely rich. It is not limited to the study of financial theory, but also includes the independent and comparative study of financial history, the history of financial theory, the contemporary financial theory of the East and the West, and the financial systems and policies of various countries. Theories such as trust and insurance also belong to the scope of financial research. The main research topics in financial theory are: the essence and function of money and its position and role in economy; The forms of credit, the functions of banks and their position and role in the economy; The nature and function of interest; The characteristics and laws of money circulation based on modern bank credit organizations: the theory of macro-control of economic life through money, and so on. [Edit this paragraph] Branch of Discipline Finance is a branch of economics that studies financial intermediaries. The traditional research field of finance has two directions: macro-level financial market operation theory and micro-level enterprise investment theory. Its main research branches include: financial market (en), corporate finance (en), financial engineering (en), financial economics (en) and investment investment (EN). Treatment) monetary banking (en:Money, Banking and Economics) International Finance (en:International Finance) Finance (en:Public Finance) Insurance (en: insurance) Mathematical Finance (en:Fi Nancial Econometrics) [Edit this paragraph] The definition of subject classification finance is not a simple question, it is used to determine. ......
What will finance do in the future?
Hehe, you study accounting. Do you want to take an examination of finance? How come it's just the opposite of me ~ I want to take an accounting exam in the postgraduate entrance examination, but I don't know much about accounting (in layman's terms, the basic score of accounting is not ideal ~), so I'm considering going back to finance. I think accounting should be easier to find a job. Basically, all enterprises, big or small, must have accountants.
Financial employment is mainly in three directions: banking, insurance and securities. If it is a bank, it seems to be selling wealth management products as soon as it enters, and there are front desk staff. According to the insurance company, two senior brothers have joined China Life Insurance Company, both of whom are engaged in training lecturers. The requirements of the securities industry will be higher, it is not easy to enter, and the specific work is not clear.
I hope the answer will help you.
What is the major of finance?
Finance is a discipline that studies financial institutions and financial products. It is difficult to understand the word finance alone. Say the full name, financing of money. This is easy to understand. Therefore, finance is the knowledge of learning and research, which is to fuse money through some carriers and then implement investment and distribution. These carriers are national central banks, banks, securities companies, insurance companies and so on. The methods and means of integration, investment and redistribution include stocks, bonds, insurance, futures and so on. . .
Specifically, it is not clear in a few words. It is also very abstract. Figuratively speaking, investment, wealth management and even financial policy-related institutions are all financial industries.
Professional level: undergraduate major category: economics enrollment degree;
Training objectives: This major trains professionals who have theoretical knowledge and business skills in finance and can engage in related work in economic management departments and enterprises such as banking, securities, investment and insurance.
Training requirements: Students in this major mainly study basic knowledge such as money and banking, international finance, securities, investment and insurance.
This theory and basic knowledge are basically trained in relevant business and have the basic ability to work in the financial field.
Knowledge and ability that graduates should possess:
1. Master the basic theory and knowledge of finance;
2. Have the basic ability to handle banking, securities, investment and insurance;
3. Familiar with national financial policies, policies and regulations;
4. Understand the theoretical frontier and development trend of this discipline;
5. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.
Main courses: political economy, western economics, finance, international economics, monetary banking, international financial management, securities investment, insurance, commercial bank management, central banking, investment banking theory and practice, etc.
Educational system: four years
Degree awarded: Bachelor of Economics.
Career orientation: scientific research personnel, economists, certified tax agents or certified accountants, accountants, human resources managers, business translators, financial practitioners, actuaries, insurance agents, senior agents, entrepreneurs, insurance brokers, and financial product research and development personnel.
Employer's evaluation of the ability of graduates majoring in finance: schools with the ability of graduates majoring in finance are: Fudan University in Peking University, Renmin University of China, Nankai University, Xiamen University, Hunan University and Central University of Finance and Economics; Schools with the ability to graduate in this major are: Tsinghua University, Nanjing University, Xi Jiaotong University, Shanghai Jiaotong University, Zhejiang University, Sun Yat-sen University and Dalian University of Technology. Chongqing University Jinan University Shanghai University of Finance and Economics university of international business and economics Shanxi University of Finance and Economics Liaoning University Dongbei University Jiangxi University of Finance and Economics Tianjin University of Finance and Economics Ningbo University Shanghai Institute of Foreign Trade Harbin University of Commerce Hebei University of Finance and Economics Zhejiang Gongshang University Southwest University of Finance and Economics Hebei University Henan University of Finance and Economics Zhongnan University Economics and Law Shenzhen University shanghai finance university Guangdong University of Commerce Anhui University of Finance Shandong University of Finance Hubei University of Finance Zhejiang Finance The ability of graduates majoring in unnc in Tianjin Business School and Guangdong Finance College was rated as B+: Jilin University, Beijing Normal University, University of Science and Technology of China, Tongji University, East China Normal University, Huazhong University of Science and Technology, Beijing University of Aeronautics and Astronautics, Harbin Institute of Technology. Southern University Northeastern University Lanzhou University South China University of Technology China Agricultural University Fuzhou Normal University Fujian Normal University Southeast University Nanjing University of Science and Technology Guizhou University Inner Mongolia Normal University South China University Foreign Affairs College Electronic Science and Technology University Wuhan University of Technology Northwest University Hainan University Nanjing University of Aeronautics and Astronautics Nanchang University China Ocean University Southwest Jiaotong University Southwest University East China University of Science and Technology Northeast University Qinhuangdao Heilongjiang University Zhengzhou University Anhui University China Mine. Industry University (Beijing) xidian university Hunan Normal University Guangxi University Nanjing Agricultural University Suzhou University Nanjing Normal University Qingdao University Central South University for Nationalities Guangdong University of Foreign Studies Shanghai University Henan University Huaqiao University capital university of economics and business Jiangnan University Northeast Agricultural University ......