Principle of keyword positioning: First of all, you need to choose the appropriate topic vocabulary according to the positioning of the website and optimize it according to the topic vocabulary, then the selected keywords will be very clear. The text distributed in a single enterprise website is always described around a keyword, which can effectively bring accurate positioning to the website.

The principle of selecting keywords: the main keywords should not be too broad and special, and the main keywords should also be called core words, not too long, broad, short and special; When choosing, it is time to pay attention to quality. If appropriate, you can add some regional data or other attributes, but if it is too broad, the optimization cost is too high and the competition is too great.

Keyword selection: large search and small competition: according to the indexing tool, analyze the keywords and find the words with low search volume and small competition appropriately. The advantages of this kind of words are that they can bring effective traffic and the optimization cost is not high; You can analyze by tools, then list data such as search times and competition degree, and select corresponding keywords for layout.

Keyword selection needs to have commercial value: no matter what website focuses on marketing, it is also important to choose marketing words. Therefore, it is meaningful to optimize keywords according to users' habits. Different keywords have different commercial values, which requires users to accurately search for words.

2, website keyword optimization skills sharing

Keyword optimization is optimized in the form of pyramid: from top to bottom, the distribution of "core words, secondary keywords, traffic words and long tail words"; The effect is that the search engine can effectively assign the weight of the website to its own core words when crawling, and effectively assign the weight to other extended words through the guidance of the weight of the core words, and other words can help improve the ranking of the website.

Choose your own column keywords for grouping optimization: the words corresponding to each column need to expand effective secondary words, so that the keywords of each column will also have corresponding weight distribution.

Keyword layout skills of content pages: The keyword layout in website articles is generally acceptable, and the content needs to be edited around its own long tail words, which can effectively increase the relevance of the website. Generally, keywords can be completely matched. Generally speaking, according to the number of words, the keyword layout at the end of the first paragraph is reasonable.

Content optimization should not be used in multiple pages of the same keyword: a mistake that many SEO will make is that there will be corresponding competition between pages within the site, which does not mean that multiple pages can effectively bring effective rankings to their own websites. This statement is not correct. Moreover, under the same keyword, the competition between pages, the search engine will automatically judge the page that best meets the needs of users for display, and the rest of the pages will only have the corresponding decentralization rights.

For keyword optimization, it is the ranking factor caused by continuous research. This does not mean that keyword selection has been completed. Keyword optimization of each page is also the foundation, but it is also a very important point. It is very helpful to study keyword density and optimize keywords on each page.