In the current investment field, more entrepreneurs and franchisees choose to invest in education to join the industry. However, with the increasing number of brands in the education franchise industry, the competition in the education franchise industry is becoming more and more fierce. So, how should entrepreneurs and franchisees succeed in this industry? What points should I pay attention to when joining an education project? What key points should be paid attention to in investment education? 1. Customer management and service in education and training industry will become more and more important. If we firmly grasp the important customers and then develop new customers, the training business will get better and better. Therefore, in order to maintain the sustainable development of training business, all kinds of training institutions pay more attention to the management and service of training customers, and often provide continuous value-added services for large customers and students to give full play to the living advertising effect of students. Second, the demand for education and training will be more detailed. Although the current preschool education industry mostly appears in the form of franchise chain, backed by the brand influence of the headquarters, it will be relatively worry-free to operate preschool education franchise institutions, but this does not mean that operators can ignore it and still need to operate seriously to succeed. Nowadays, people's requirements for training are more rational and systematic, and careful training demand investigation and detailed training plan will highlight its importance. Some experts believe that the training requirements will be detailed to all specific positions, and the demand for tailor-made training has emerged. Third, quality first, price second Although the price factor still has an important influence in the selection process, the evaluation of training quality is becoming more and more familiar. People begin to pay attention to the feedback of training quality and effect, and training courses with low price and poor quality will be eliminated. With the development of preschool education franchise market, many people have gradually formed "loyalty" in choosing training partners, and are willing to choose high-quality training institutions that they have cooperated with.