The first category: academic school. The representative of this school is Cambridge Children's English.
Cambridge Children's English is designed and produced by the examination center of the Ministry of Education, the Sino-British Education Measurement Exchange Center and the examination committee of Cambridge University in the United Kingdom in combination with the English ability of children from non-English speaking countries. Provide a comprehensive teaching evaluation program for children aged 6- 12. The flagship product of Cambridge Children's English is the training textbook "Cambridge Children's English", which consists of 8 volumes from the preparatory course to the third grade. Adapted by domestic experts, * * * is divided into six volumes, corresponding to three levels of examinations respectively. Starting from the teaching materials, we will develop a series of products, such as exercise books, parents' books, vocabulary manuals, vocabulary cards, teaching wall charts, daily exercises, exam-oriented complete problem sets, listening books, CDs and so on. Then develop related online courses and products around these varieties. A complete set of products constitutes a complete set of children's English training system.
The second category: artists. The representatives of this school are Disney Magic English and Hong En Children's English. Their main products are Disney Magic English and Hong En GOGO Learning English respectively.
"Disney Magic English" means that Disney Company uses its own animation advantages to closely combine the visual, listening and oral links in English teaching. Through the Disney cartoon images that children like, we can create an environment that is convenient for children to understand and accept what they are taught, so that children can cultivate their sense of language and improve their pronunciation and intonation while watching Disney cartoons.
Hong En Children's English skillfully integrates English words and sentence patterns into 39 wonderful cartoon programs. First, introduce "GOGO Learning English in Hong En", and then develop synchronous supplementary books for primary school English textbooks published by People's Education Publishing House, from the bilingual story series of "Three Little Pigs" to the encyclopedia for primary school students, and then to the series of books related to computer introduction for primary school students. Mature but not systematic.
The third category: systematic school. This school is represented by Parra Power Children's English and Longman Children's English. The main products are PARA Dynamic Children's English Textbook and Longman Children's English, a classic of Longman Company in Britain. This textbook strives to give consideration to the interest and systematicness of learning, and truly create a self-study model suitable for children of all ages. Teach children to learn English by "learning to sing English songs".
The above three types of children's English have two common characteristics:
1. Take children's English textbook as the main product, and then develop related counseling and practice books around this textbook.
Almost all these textbooks and related books are imported from abroad and are not really suitable for domestic children.
Introduction In view of the current situation of children's English market in China, Hunan Wenhua Jiali Media Co., Ltd. invested heavily to build a "practical" children's English book brand-China Children's English. China Children's English-Crazy Baby Children's English aims at "being the most suitable English book brand for children in China". All the books are carefully compiled according to the requirements of the latest English curriculum standards for Grade One and Grade Two and the English syllabus for primary schools, combining the two characteristics of Li Yang's Crazy English, namely "practicality" and "colloquialism", and the characteristics of China children learning English. The whole brand book is dedicated to helping children in China learn English from scratch, from letters to words, to pronunciation, to simple sentence patterns, to the cultivation of oral and listening skills, to the synchronous tutoring and practice of primary school English, and to the review of primary school English to junior high school English, so that children can enjoy the guidance and care of crazy baby children's English books from kindergarten entrance to primary school graduation.
Advantages and characteristics of children s crazy baby English;
1. is an English book really suitable for children in China: the whole brand book is specially written for primary school students in China, combining the nearly 20 years' English teaching and school-running experience of Mr. Li Yang, the "father of oral English in China", and the requirements of the primary school English syllabus aimed at cultivating the English interest, oral English ability and listening and speaking ability of primary school students in China.
2. Practical oral content: all books, especially the vocabulary, sentence patterns, knowledge points and scenes of oral books, are closely related to the study and life of primary school students, ensuring that every vocabulary and sentence learned by children are very oral, easy to learn and catchy, and can be applied to actual study and life.
3. Pure, popular and authentic pronunciation: All books are equipped with teacher Li Yang's personal demonstration recording, which creates a good language environment for children with pure, popular and authentic American pronunciation, facilitates children's imitation, and helps children get rid of the shackles of "deaf-mute English" from childhood and speak pure and fluent English!
All the books are illustrated and beautifully designed. The design of picture book style and comic book style caters to the psychology of young readers and fully mobilizes their interest in learning and reading.
There are mainly the following types of teaching materials:
1. english introduction class: "My First english introduction Book" (China Children english introduction Volume 1);
2. Li Yang TV English teaching program "Crazy Baby" synchronous teaching material: "Crazy Baby Children's English" full set of level 3;
3. Read fairy tales and learn simple English words: English words with wings series (created by China's best storyteller and Yang+China's best English speaker Li Yang);
4. Introduction to English Phonetic Alphabet and Pronunciation in Primary Schools: Learn Pronunciation and Standard American Pronunciation Collection by Gestures (Primary Edition);
5. Primary school English sentence patterns: Primary school English super sentences in 300 spoken English sentences (primary school edition);
6. Oral English in primary schools: breakthrough in oral English in primary schools, blurting out (primary version), popular conversation in primary schools;
7. Synchronous tutoring and practice of primary school English: synchronous tutoring and practice of primary school English by People's Education Edition;
8. English review from primary school to junior high school: Xingsha English breaks through primary school to junior high school English in five minutes.