Sales summary and plan 1
Looking back on my work in the past month, I asked myself if there were
Sales summary and plan 1
Looking back on my work in the past month, I asked myself if there were still many shortcomings. Therefore, it is even more necessary to strengthen one's working thoughts in time, correct one's consciousness, and improve the methods, skills and business level of monopoly.
First, improve the ability to convince customers.
I feel that I still have a certain degree of lack of skills in persuading customers and impressing their purchasing psychology. As our sales staff in xx, our primary goal is to build a bridge between our products and customers. Create business performance for the company. Under the guidance of this direction, it is particularly important to impress customers' hearts and stimulate their desire to buy with sales skills and language.
Therefore, in the future sales work, I must strive to improve the skills of persuading customers and impress customers' purchasing psychology. At the same time, we should integrate theory with practice and accumulate valuable experience for the next stage of work.
Second, pay attention to the details of your sales work.
Remember the famous saying that the customer is God in sales theory? As the saying goes, details determine success or failure. Consumers' words and deeds are heard in their hearts and seen in their eyes. This will affect consumers' evaluation of our salesmen and our brands, and then affect the sales results.
Therefore, we should use sincere smile, clear language, meticulous publicity and thoughtful service to conquer and impress consumers' hearts. Let all customers who come to our xx counter come on impulse and return satisfied. Establish the quality spirit of our xx employees and establish our xx quality service brand.
Third, the question of business proficiency.
If you are not familiar with the function of each machine, how can you explain it to consumers and impress them, you will not succeed in sales. So be familiar with the model, configuration, function and price of each mobile phone. Do it with your heart Learn to face different customers and adopt different promotion skills. Strive to let every customer buy their own satisfactory products, and strive to increase the number of sales and improve sales performance.
Fourth, the mentality problem.
Mentality can determine the success or failure of a person's future career, especially in our sales work. If a person understands the secret of avoiding hard work through hard work, then he has mastered the principle of success. If you can take the initiative and work hard everywhere, you can enrich your life experience in any sales position. Correct attitude. The adjustment of his mentality has made me more clear that no matter what I do, I must do my best.
Verb (short for verb) experience
After this month's hard work, I have gained something: first of all, I have established a good relationship with the sales staff in the whole xx district. In the future, I will gradually cultivate their team consciousness and make them realize the importance of the team.
In terms of sales, I learned that if you want to sell a mobile phone, you should fully grasp the customer's intentions and first understand the customer's basic needs through a series of inquiries. Then there is a good sales attitude, all customer-oriented, to meet customer requirements. Don't have the mentality of buying without buying, and don't endlessly recommend to customers.
Also, I am about the same age as my clients, so it is easier to get close to them, grasp their psychology, fully interact with them and stimulate their interest from their perspective. Talking about the main performance advantages of mobile phones can give them a better introduction and let them know more about the mobile phones they want to buy.
The next work plan of intransitive verbs
Continue to learn more about each model, get more familiar with some commonly used functions, and explore other functions that are not commonly used. In the future sales process, we should let customers know about our models in the experience, summarize the excellent points of each mobile phone and attract customers' attention.
Strengthening the study of sales skills, because of lack of experience, is not very good in this respect, which is also the direction of key efforts in the future. After work, go online to find more cases and materials about sales to learn. Then gradually master the customer's psychology and understand the customer's psychological activities in the sales process. Adjust your mentality. Since you have chosen the sales industry, you should concentrate on your present job and adjust your impetuous mentality.
Sales summary and plan 2
I. Summary of this year's work
The year of 20 1X is about to pass. In this nearly a year, I have gained a little through hard work. At the end of the year, I think it is necessary to make a summary of my work. The purpose is to learn lessons, improve myself, make my work better, and have the confidence and determination to do it better next year. Let me briefly summarize the work of one year.
I came to work in the company this year 10 and started to set up a sales department. After I entered the company, I learned product knowledge, collected information from the same industry and accumulated market experience. Now I have a deep understanding of the prepaid stored value card market. Can clearly and fluently respond to all kinds of questions raised by customers, accurately grasp the needs of customers, communicate well with customers, and gradually gain the trust of customers.
Therefore, through hard work, we have also achieved several successful customer resources, and some high-quality customers have gradually accumulated to a certain extent, and the grasp of the market is more transparent. While constantly learning product knowledge and accumulating experience, my ability and professional level have been greatly improved.
Although I have engaged in sales-related work before and have certain sales knowledge and experience, I still have a certain distance from outstanding and successful sales management talents. The work is not done well, and I feel that I am still in the position of a salesperson. My lack of training and guidance for sales staff has affected the sales performance of the sales department.
Two. Department work summary
In the past three months, through the joint efforts of all employees in the sales department, we discussed and formulated the sales tactics of each link, the core competitive advantages of the company's products, and the company's promotional material "A Letter to Customers", which made suggestions for various media advertisements and put forward the core expression of "Everything is safe and virtuous circle", gradually making our products well known to customers in Taiyuan market.
All employees of the department accumulated more than 5,000 copies of yellow pages and sent more than 3,000 copies of company publicity materials. Despite the cold, they made strange visits in the tax hall and various office buildings in the high-tech zone, laying a good foundation for the upcoming crazy sales season. In terms of team building, detailed assessment criteria are formulated for the sales staff, operation system, workflow and team culture of the sales department. This is what I think we have done well, but there are still great problems in our work in other aspects.
Judging from the sales performance of the sales department, our work is not good, which can be said to be a big failure in sales.
Although there are some objective factors, there are also great problems in other practices in the work, mainly in:
1) There are too few basic customer visits in sales work. The sales department started work in the middle of this year 10. From the beginning to the present, the recorded customer visits are 2 10, plus 230 without records. In a month, the total number of customers visited by five salespeople is 2. Judging from the above figures, our basic work of visiting customers has not been done well.
2) communication is not deep enough. In the process of communicating with customers, salespeople can't clearly convey the situation of our products to customers and understand their real thoughts and intentions; Unable to respond quickly to suggestions made by customers. When conveying product information, we don't know the customer's understanding or acceptance of our products. It is a fatal mistake not to follow up after being rejected.
3) There is no clear goal and detailed plan for the work. Sales staff have not developed the habit of writing work summaries and plans, and sales work is in a laissez-faire state, which leads to various adverse consequences such as no unified management of sales work, unreasonable distribution of working hours, and chaotic work situation.
4) The development of new business is not enough, the business growth is small, the personal salesman's sense of responsibility and work planning are not strong, and his business ability needs to be improved.
Three. market analysis
At present, there are many brands in Taiyuan consumer card market, but they are mainly those companies. Now our products are first-class products in terms of product quality and function. On the surface, the competition between companies is fierce, and the emergence of our company has intensified this competitive war. But calm down and carefully analyze, our company's core competitiveness, such as the supervision of card issuing funds, the quantity and quality of overseas merchants in Shanxi Province, and our company's strong financial strength and high-quality customer resources, are unmatched by other companies. 1 2
In Taiyuan market, there are many brands of consumer card products, but with the company's strong strength, overwhelming publicity and perseverance of employees, it is a foregone conclusion to gain a larger market share in the consumer card market next year, and it is just around the corner to build the first brand in Shanxi Province.
The market is good and the situation is grim. In Taiyuan, the consumer card market can be summarized by this sentence. Today, with the rapid development of science and technology, next year will be a promising year. If we don't do a good job in sales and seize this opportunity in the next year, we are likely to lose this opportunity of vigorous development.
Four. 20 14 year work plan
In next year's work plan, we will focus on the following tasks:
1) Establish a relatively stable sales team that is familiar with the business.
Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson. Establishing a united and cooperative sales team is the foundation of an enterprise. It is an important task to build a harmonious and lethal team in next year's work. In terms of team expansion, it is preliminarily estimated that the sales manpower will reach 15 next year. Set up two sales teams to carry out sales work through different channels.
2) Improve the sales system and establish a clear and systematic business management method.
Sales management is a long-standing problem in enterprises. Salespeople are in a state of laissez-faire when they take part in work. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership. Strengthen the execution of sales staff, thus improving work efficiency.
3) Train sales staff to find problems, sum up problems and constantly improve their habits.
The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.
4) Establish new sales models and channels.
Grasp the existing financial industry channels of insurance companies and securities companies and make perfect plans. At the same time, explore new sales channels, make good use of the company's existing resources, and cooperate with telemarketing and marketing.
5) Sales target
The most basic sales target this year is to have a list of monthly income. According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into each salesperson to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks. The sales department has drawn up the performance index of 20 1415 million. I will lead all my colleagues in the sales department to do their best to achieve the goal.
Before making a decision in the future, we should consider the opinions and decisions of the company leaders and obey the decisions of the leaders on various businesses. When there are differences in the work, we should calm down, resolve them through consultation, reach a consensus, and then start the work. In the future, as long as I can always sum up experience and lessons, give full play to my strengths, correct my shortcomings, consciously put myself under the supervision of the company organization and customers, work hard and set an example. I believe we will have a higher starting point and become a qualified manager.
In 20 14 years, the main focus of our department is to develop the market, select channels and build teams. At present, it is urgent to make a good start for the company's sales in 20 14 years, and we must go all out.
I think the development of the company next year is inseparable from the overall quality of all employees, the company's guidelines, team building and individual efforts. Improving the standard of execution, establishing an excellent sales team and having good working patterns and habits are the keys to our work.
Sales summary and plan 3
Time flies, and 20 1X years have passed quickly. Looking back on the past year, I can't help feeling a lot ... Looking back on the past year, although there was no vigorous record, it experienced extraordinary tests and tempering. I am grateful to the company for providing me with this growth platform, so that I can continue to learn and progress in my work and gradually improve my quality and talents.
In retrospect, the company accompanied me through a very important stage in my life and made me understand a lot. The support and care of the leaders made me understand the warmth of the world. Here, I would like to express my heartfelt thanks to the leaders and all my colleagues of the company. With your help, I can be more handy in my work. With your help, I can make the company develop in by going up one flight of stairs. At work, work around the company center and compare with relevant standards.
Before I joined the company, I was a person who had no sales experience and lacked professional knowledge. After I arrived at the company, I learned product knowledge from scratch, combined with sales study, collected information from my peers and accumulated market experience through continuous study and efforts. In the blink of an eye, 2009 passed. Unconsciously, I have been a foreman and outsourcing in this company for almost 2 years.
During this period, with the care and support of the company leaders, I devoted myself to my work with full enthusiasm, humbly learned from other colleagues, innovated, worked hard, changed my ideas and actively put them into practice. Thank you very much for the active support of the purchasing department and the support and concern of the leaders. The work of this year is summarized as follows:
First, the lack of existence:
1, I didn't know enough about the market, mainly because I didn't prepare winter clothes in time and didn't pay serious attention to the sudden change of weather, which caused a series of reactions and made the performance position reach the best state.
2. I have done some work in the past year, but there are still many gaps with the requirements of the leaders. The lack of discipline management at the counter has affected the image of the whole buyer.
3. The problem of second-hand goods disposal without information in the clothing area has not been properly handled. Sometimes it is easy to idealize the problem if you don't see it thoroughly enough, which may lead to some deviations from the actual situation.
2. Department work summary: Although there are some objective factors, there are also great problems in other practices in the work, mainly as follows:
1, the most basic member information maintenance and information feedback in sales work, some old members' points have not been transferred to new cards, resulting in many customers unable to obtain some preferential activities information in time. Stores often receive complaints from customers that the old points have not been transferred to the new cards.
2. Communication is not deep enough. In the process of communicating with customers, salespeople can't clearly convey the situation of our products to customers, understand the real wants and intentions of customers, and can't respond quickly to a suggestion made by customers. Old employees are lost, and the professional knowledge of new employees needs to be strengthened.
Plans for next year:
1. Establish a relatively stable sales team and be familiar with the products. Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson and establishing a sales team with cooperative spirit.
2. Improve the membership system and establish a set of clear personnel management measures.
3. Sales target: Assign monthly regional target and daily sales target to each salesperson to complete the sales task in each time period. And improve sales performance on the basis of completing sales tasks.
I think the development of the company next year is inseparable from the comprehensive quality of employees, the company's guidelines and team building, and the standards for improving execution.
In the new year, I set myself a new goal, that is, to step up my study, better enrich myself and meet the challenges of the new period with full mental state. There will be more opportunities and competitions waiting for me next year, and I am also secretly encouraging myself. Stand firm in the competition. Down-to-earth, our eyes should not be confined to the small circle around us, but should focus on the situation and future development. I will also learn from other colleagues, learn from each other's strengths, exchange good work experience with each other and make progress together.
Sales Summary and Plan 4
In order to achieve the sales target of 20 18, salespeople must have a corresponding work plan for their own sales work. The following is my 20 18 sales work plan and summary for you. Welcome to reading.
20 18 sales work plan and summary (1)20 18 projects focus on sales. And asked all departments to fully cooperate, and put forward four goals for the marketing department to fully implement.
1, set up a brand-new marketing backbone team, formulate corresponding marketing management system, strengthen the supervision of sales work, work hard and be a man;
2. Thoroughly sort out the problems left over from history and propose solutions to ensure that all commercial and residential customers have one file for each household, which is clear and clear;
3. The annual marketing master plan is completed, and the delivery process is formulated according to the implementation of the annual master plan;
4. Make sales plans and promotion plans, and strive to complete the tasks assigned by the Group. After 1 years of hard work and persistence, the work of Panjin project marketing department is progressing steadily, and the work is summarized as follows:
First, team building.
1. Basic information of the team
With the strong support of the Group's Human Resources Department and Marketing Center, Panjin Project Marketing Department has been reorganized, including marketing director and sales manager.
In 20 17, due to the shift of work focus to sales, 1 planners and graphic designers were added. Up to now, the existing establishment of the marketing department is 17.
After the establishment of the new backbone team of XX project marketing department, in order to standardize management and make up for the management loopholes left by previous departments, combined with the departmental calendar,
History, the Panjin Project Staff Sales Manual was compiled at the first time, which included the unified expressions of the project sand table rhetoric, sales problems, etc. At the same time, the responsibilities of each post, the case management system, and the processes and norms from customer reception to customer signing were clarified, and the employees of this department were organized to learn by memory and complete the relevant assessment work. To achieve a clear division of labor and systematic management, while improving the efficiency of the department, it also reduces the occurrence of various risks in sales and teaches employees to do things without leaving a tail.
3. Strengthen sales skills training and improve personnel quality.
XX project marketing department conducted professional skills training for many times in 1 quarter, and the competent leader gave one-on-one explanation and analysis on the basis of actual combat cases, and the salesman made actual combat simulation after learning and mastering. Through repeated sales skills training, the overall business level of front-line sales staff has been significantly improved.
At the same time, the business process supervision and business assessment were strengthened, and the sales staff eliminated weeds, saved seeds and ensured the combat effectiveness of the team.
4. Establish team spirit, advocate employees to respect and love their posts, and strive to be a new person with four talents.
Under the leadership of the marketing center and the project company, the marketing department of XX Project takes the corporate culture of XX Group as the core, actively carries out the construction of team spiritual civilization, and advocates employees' dedication, unity and cooperation, dedication, honesty and integrity. The backbone of the new sales team spent the running-in period in the shortest time and worked for more than ten hours every day. The project company and department leaders establish the ownership status of employees and create a family atmosphere. The project company establishes a positive energy working attitude from top to bottom, and rewards and punishments are clear in performance appraisal. Driven by the general manager of the project company, employees are highly responsible for the enterprise, consciously abide by various rules and regulations, and strive to be passionate, creative, attitude and internet-thinking, so that the team cohesion has reached an unprecedented height.
Second, Panjin project sales target completion
Compared with 20XX.
Third, the promotion costs.
Fourth, work performance.
Since the establishment of the new marketing team of XX project, we have unified our thinking, unified our goals, attached importance to responsibility and paid attention to implementation in accordance with the guiding ideology of the group and the project company. First of all, we should sort out and solve the problems left over from the project history, secondly, we should recover the outstanding receivables left over from history, and at the same time carry out new sales work.
1, sort out and solve problems left over from history
Verb (abbreviation of verb) 20 18 Work plan for the second half of the year
First, the team building plan
Second, the original goal for the second half of the year.
Three. Adjust indicators in the second half of the year (the indicator gap in the first half of the year is included in the second half)
Four, the second half of the promotion cost plan
Verb (abbreviation of verb) Work plan for the second half of the year
1, sales target decomposition
2. Working ideas
3. Specific measures to achieve the planned objectives