2022 has passed. Looking back on the work in 2022, there are fruitful joys, hardships of working late at night with colleagues, and melancholy when encountering difficulties and setbacks. The following is my summary of the work of the 2022 clothing store for everyone, hoping to help everyone!
2022 Clothing Store Work Summary (Selected Articles 1) Looking back on the work in the past year, with the support and help of the company's leaders and colleagues, I strictly demanded myself and completed the work well according to the company's requirements. The work of the past year is summarized as follows:
1, in the process of clothing sales: sales skills are extremely important. In the process of sales, in addition to showing customers clothes and explaining them, we should also recommend clothes to customers to arouse their interest in buying and let them enjoy consumption. For example, many customers say it is expensive when they enter the store, and we will explain the reasons to them. However, when customers try on our clothes, we will chat with them on the road to understand their psychology.
2. Secondly, we should pay attention to the skills of key sales, that is, we should be targeted and fit in with the design, function, quality, price and other factors of clothing, so as to truly change the customer's psychology from "comparing" to "believing" and finally sell successfully. (The key points should be brief. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the content should be easy to understand. The characteristics of clothing products should be stated first, and they should be developed one by one if you have time);
The employees in the store are also more active in sales. Everyone is aiming at the same goal, but there are still many shortcomings, such as sales and display, which need to be improved.
20__ is a year connecting the preceding with the following. I will lead the clerk to make a profound summary, correct the bad things we did this year in time, carry forward the good things and pave the way for the work of _ _ _.
_ _ annual plan
The new year has turned a new page. The annual plan of _ _ is as follows:
1. Brand image: This is our indispensable work every year. To promote our "Shengyuzhu" clothing, we must first make our image and employees trust me before we can promote its brand.
2. Store image: the store should be clean and tidy, and the goods should be displayed and placed;
3. Service: There are more and more clothing brands now, comparing not only the style of clothing, but also the service mode, service quality and service attitude, which should be constantly changed and improved in the future work;
4. Improvement of mentality: often chat with employees, communicate, understand their ideas, solve things in time, and pass positive energy to employees at any time;
5. Maintenance of new and old VIPs: This is a key work for us in _ _ _, and we will try our best to do better where it is not in place;
6, strengthen the sales ability of self and employees, and increase the training of new employees;
7. Personnel management: find and solve problems to make the team more cohesive; 8. The morning meeting insists that this is not only a simple meeting, but more importantly, it is to motivate employees' morale;
In _ _, we will continue to learn, constantly sum up and improve our professional knowledge in all aspects. In the new year, we will have new hopes and a new starting point. Let's turn pressure into motivation, strive to break through our goals in _ _, and achieve new achievements.
First, the focus of work:
1, the establishment of the marketing department and the formation of the team;
2. Recruitment plan;
3. A series of training plans for recruiters and their unified practical training at the grassroots level (understanding the company's products, understanding the company's cultural background and direction, and being familiar with peer products);
4. Investment promotion focuses on expanding the blank market in Chongqing, supplemented by maintaining old customers in the original market;
5. Make relevant annual sales, quarterly sales, monthly sales and weekly sales according to the regional offline division of marketing personnel, and make sure to understand the general situation of daily sales personnel's market situation and make subdivision plans;
6, the management of marketing personnel and related market visits in peacetime to communicate constantly, and deal with the corresponding problems in this region;
7. Draw up the monthly work situation of marketing personnel, and track and solve the market war problems one by one;
8. Marketing staff's work plan and summary feedback.
Second, the specific planning work:
1, team up:
A requirements for marketing staff's work experience: (The minimum standard is more than one year's relevant experience, and the recruitment is in the form of screening; Require business personnel to work hard, be willing to bear hardships and stand hard work, seek long-term development, and cooperate with the company to grow into the best recruitment method)
Training of marketing personnel:
1) Get familiar with the company's cultural background first.
2) Understand the characteristics of various products of the company.
3) Have a deep understanding of products and be familiar with the advantages and disadvantages of peer products.
4) Conduct actual combat drills at the grassroots level and summarize the work.
5) Constantly simulate the communication mode of visiting all kinds of customers with each other, and strengthen the foundation for salesmen to go offline and their understanding and confidence in the company's products.
6) Let the salesman know the best time to visit customers, and synthesize relevant technical terms to get better profits and get on the track faster.
2. Recruitment plan:
A pre-recruiters are mainly selected: (the range of recruiters is expected to be 15-20, and the actual number of recruiters is 3-5), and the rest are more practical.
3. Market expansion direction
Current market regional situation: Chongqing regional scope.
1) Lower reaches of the Yangtze River (Chengkou, Wuxi, Wushan, Fengjie, Yunyang, _ _ County, Wanzhou, Liangping, _ _ County, Dianjiang, Fengdu, Shizhu, Changshou, Fuling, Wulong, Pengshui, Qianjiang, Youyang and Xiushan)
Remarks: The above specific existing market partners need to know the actual situation of the company before making relevant handover adjustments;
2) Upper reaches of the Yangtze River (Hechuan, Beibei, Yongchuan, Tongliang, Tongnan, Dazu, Shuangqiao, Rongchang, Jiangjin, Qijiang, Wansheng, Nanchuan, Bishan and Banan)
Remarks: The above-mentioned specific existing market partners should understand the actual situation of the company before making relevant handover adjustments;
B. How to play at the beginning of entering the market:
1) Take the upper reaches of the Yangtze River as the initial market, the surrounding markets such as Hechuan have cooperated and made relatively influential distribution as the preheating, and Tongnan or Dazu as the market development endpoint;
2) Visit the restaurants in the regional market in the early stage to understand the specific situation of local catering, and understand the market share of local peers. After understanding the relevance, divide the visit routes, step on them one by one, and then sweep the goods one by one;
3) Take appropriate measures for the purpose of increasing sales (in terms of how many pieces to buy and what gifts to give, 10 pieces will be given ++20 pieces will be given ++50 pieces will be given ++ 100 pieces will be given+++).
4) During the early visit, the notes of the corresponding intended customers and the customers who are about to close the deal will be taken as detailed records to speed up the follow-up of the intended customers in the later period and reach a sense of cooperation;
5) Visit the farmer's market to learn about the delivery of dry goods in relevant markets, and connect several dry goods stores as intentional delivery, and then screen them;
6) After laying the groundwork for the early market network, use the company's preferential policies and existing customer resources as the best tools for cooperation and negotiation;
7) In the later stage, all the market customer resources are managed as a system, with distribution as the mainstay. At the same time, expand product sales, expand product utilization and coverage, and do a good job in all customer relationships and recommendation relationships in the later period;
4. Set the estimated sales volume of the marketing staff.
A marketing staff shall set the customer number standard (each person shall develop 3-8 new customers);
B. Marketers should set the estimated number of customers to be developed every week as the standard;
C. After the marketing personnel count the number of development customers in a week, the number of development customers in the current month shall be taken as the standard;
D. After the marketing personnel count the number of customers developed in the current month, the number of customers developed in the current month shall be taken as the standard;
E. After counting the number of developing customers every month, the marketing personnel shall take the number of developing customers in this quarter as the standard;
F. After counting the number of customers developed every quarter, the marketing personnel shall take the number of customers developed this year as the standard;
Remarks: The above marketing personnel should take the actual number of customers as the actual customer development standard.
5, marketing personnel management training exchange:
A marketing personnel should keep a record of the problems encountered in the process of daily visiting customers in order to communicate and deal with the problems of visiting customers;
B Marketing personnel should make daily plans and daily summaries every day.
C requires marketers to be used to writing weekly plans, weekly summaries, monthly plans and annual plans, and to develop good work record habits;
D. Feedback the requirements and problems of marketers in time, deal with relevant issues as soon as possible and start work, so that marketers can develop the market more passionately;
E establish a more United team with brothers and sisters, deepen their understanding of each other's work and life circles, and better integrate into their work;
F. Report the work of marketing personnel (make detailed work record report);
Remarks: this move is mainly to strengthen the team's fighting consciousness and unite a strong team with organized team style, good habits and good study.
6. Discussion and reflection summary of work performance.
A discuss the problems existing in the work, so as to further improve the similar appearance of potential problems;
B everyone should have corresponding on-site simulation training (don't be shy), which is at least the minimum standard for sales;
C salesman suggested-
Answer questions accordingly, solve existing problems in a targeted manner, assist and intensify efforts to jointly develop the actual interests of customers;
Third, the expected sales target
1. If the actual personnel of the marketing department are calculated as 4 people, the estimated sales volume is calculated as 5 customers per person per day, the actual daily shipment volume is 20 pieces, and the average budgeted monthly sales volume is 800-20 pieces. The number of development customers is expected to be around 80- 120;
2. According to the quarterly sales volume of the marketing department, the approximate sales data is about 2400-6000 pieces;
3. According to the annual sales volume of the marketing department, the approximate sales data is about 9600-24000 pieces;
Remarks: The above data are used as the expected sales plan of the marketing department in the early stage and as the indicators of working data. At the same time, we will strive to achieve the expected sales volume, and truly reflect the amazing fighting style in the actual process, quickly develop new customers and promote products, thus expanding product sales and popularity and maintaining the reputation of products in the local market.
Through this period of study, I have a certain understanding of some basic knowledge of clothing sales, and also deepened my professional understanding through various aspects of internship. The sales experience of _ _ is summarized as follows:
1, in the process of clothing sales: sales skills are extremely important. In the process of sales, in addition to showing customers clothes and explaining them, we should also recommend clothes to customers to arouse their interest in buying and let them enjoy consumption. For example, many customers say it is expensive when they enter the store, and we will explain the reasons to them. However, when customers try on our clothes, we will chat with them on the road to understand their psychology.
2. Secondly, we should pay attention to the skills of key sales, that is, we should be targeted and fit in with the design, function, quality, price and other factors of clothing, so as to truly change the customer's psychology from "comparing" to "believing" and finally sell successfully. (The key points should be brief. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the content should be easy to understand. The characteristics of clothing products should be stated first, and they should be developed one by one if you have time);
The employees in the store are also more active in sales. Everyone is aiming at the same goal, but there are still many shortcomings, such as sales and display, which need to be improved.
_ _ is a year connecting the preceding with the following. I will lead the clerk to make a profound summary, correct the bad things we did this year in time, carry forward the good things and pave the way for the work in _ _ _ _.
Summary of Work in 2022 Clothing Store (Selected Part 2) Time flies, and the Spring Festival is coming soon. Here, I will make the following report on the work summary of 20__ years:
First, on the customer side.
I divide the customers who enter the store into two categories:
1. According to the requirements of the company's leaders, do a good job in-store display and new product display, and arrange manpower for the company's promotional activities to better promote sales.
2. Collect the latest promotion activities and style changes of competitors regularly and timely, and report them to the company headquarters at the first time.
3. Do a good job in sorting out the basic information of members and tracking them regularly, maintain old customers, keep in constant contact with them, understand the latest trends of customers' demand for products, and timely reflect the latest styles of the company and the latest preferential information in the store to the members and old customers in the store.
4. Place orders reasonably, ensure the inventory of hot-selling and promotional products, and ensure that they are available at any time.
Second, sales skills
In addition to showing and explaining clothes to customers, shop assistants should also recommend clothes to customers to arouse their interest in buying. The following methods can be used to recommend clothes:
1. Be confident when recommending clothes to customers. Salespeople should have confidence in themselves when recommending clothes to customers, so that customers will have confidence in clothes.
2. Suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual and objective conditions of customers.
3. Use gestures to recommend to customers.
4. Match the characteristics of the goods. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes.
5. Pay attention to commodities. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time.
6. Tell the advantages of all kinds of clothes accurately. When explaining and recommending clothes to customers, we should compare the differences of various clothes and accurately tell the advantages of various clothes.
Secondly, we should pay attention to the skills of key sales, that is, we should be targeted, fit in with the design, function, quality, price and other factors of clothing, and really make the customer's psychology transition from "comparison" to "belief", and finally sell successfully. It is a very important link in sales to make customers have the belief of buying in a very short time. Key sales have the following principles:
1. It is beneficial to the success of sales to make suggestions on wearing time, occasion, object and purpose.
2. Keep the focus short. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the content should be easy to understand. The most important characteristics of clothing products should be stated first, and then spread out layer by layer if you have time.
3. Specific performance. According to the customer's situation, improvise, don't be stereotyped, just say "this dress is good" and "this dress suits you best" and other simplified and generalized marketing languages. Change the way of speaking according to the sales target. Introduce different content to different customers to suit everyone.
4. The clerk grasps the fashion trend, understands the fashion pioneers, and explains to the customers that the clothes conform to the fashion trend.
Third, strive to manage a harmonious relationship with colleagues.
Seriously learn from the leaders, be kind to every colleague, and do your own career development in the store. At the same time, carefully plan, learn knowledge, improve sales skills, improve their theoretical product knowledge with practical work, and strive to continuously improve their comprehensive quality.
Thanks for the opportunity and trust given me by the company, I will be proactive, full of enthusiasm and work with a more positive attitude.
Summary of Clothing Store Work in 2022 (Selected Part 3) One year passed quickly. In a year's time, with the care and help of leaders and colleagues, I successfully completed the cashier work in various clothing stores, and my ideological consciousness was further improved. The following is a summary of my work this year.
I. Ideological and political performance
Be able to actively learn political theory through newspapers, magazines and books; Abide by the law and study legal knowledge seriously; I love my job, have a strong sense of responsibility and dedication, take the initiative to study professional knowledge seriously, have a correct working attitude and be serious and responsible.
Second, professional knowledge
In order to do my job well, I am not afraid of trouble. I asked the leaders, learned from my colleagues and explored my own practices. Get familiar with the work in a short time, make clear the procedures and direction of the work, improve the working ability, form a clear working idea in the specific work, be able to carry out the work smoothly, and finish the work skillfully and successfully.
During this year, with the goal of "doing a better job", I cultivated my sense of innovation and completed my work actively and successfully. In the new year, I will make persistent efforts to do my work better. Do a good job seriously, on time and efficiently, and actively cooperate with other colleagues to do a good job.
Third, work attitude.
Love your job, be able to treat every job correctly and seriously, devote yourself to your work, serve everyone enthusiastically, abide by labor discipline seriously, ensure attendance on time, have a high attendance rate, make effective use of working time, stick to your post, need to work overtime on time, and ensure that the work can be completed on time.
Fourth, the quality of work.
Make a personal work plan before work, give priority to finish all the work in time, achieve the expected effect, complete the work with good quality and quantity, and have high work efficiency. At the same time, I also learned a lot at work and exercised myself. Through unremitting efforts, my work level has made great progress.
Summing up the work of the year, although some progress and achievements have been made, there are still some shortcomings in some aspects. For example, there are not many creative work ideas, and individual work is not perfect enough, which needs to be improved in future work. In the new year, I will seriously study various policies and regulations, and strive to make my ideological consciousness and work efficiency reach a new level in an all-round way and make greater and greater contributions!
Summary of Clothing Store Work in 2022 (Selected Part 4) After my internship, I went to a clothing store in _ _ to apply for the position of sales assistant. Because I have always wanted to try this position, and there are not many reasons. Maybe it's because I'm interested in dressing, or maybe it's because I think selling this position is very challenging. So I didn't stay in my previous internship company, but chose to challenge myself and follow my heart.
Although I have experienced a lot in the society after three months of internship, I still feel a little nervous and uneasy in the face of this brand-new job as a clothing store clerk. I'm afraid I didn't do well enough at any point, and I missed this opportunity to exercise myself because I said the wrong thing. Therefore, at the beginning of the probation period, I was very cautious. But in fact, during this period, I have been learning from other old employees in the store. When they introduce and sell clothes to customers, I learn their sales skills, their sales methods and some technical terms. I will apply my study again when I receive clients. Through repeated attempts and practices, I finally understood some doorways in sales. In fact, during this time, I tried to be a sales assistant in a clothing store. I think the sales method is very important to retain customers, but the service attitude is equally important, even more important. Because many people come out to spend, they don't care about the result of consumption, but what matters more is the pleasure and mood brought to her in the process of consumption. So when we sell her products and services, she may not refuse. It doesn't matter if she refuses on the spot, because our service left a good impression on her. Therefore, as a sales assistant, we should not only focus on a short-term goal, but also think in a longer-term direction. This is the knowledge and experience I gained during this probation period that I can't learn in textbooks.
Although the work of this probation period is full of many hardships, when I keep going with a firm heart, I find that behind these hardships is actually my growth experience. As the saying goes, rainbows can always be seen after storms. Although my rainbow is not obvious yet, I will make great efforts, always firmly choose the direction I choose, always go forward and always strive hard.
Summary of Work in Clothing Store in 2022 (Excerpt Part 5) As the manager of _ _ clothing store, I can summarize my work this year. First of all, thank the boss for his trust and all his colleagues for their support. In May, he was hired as the manager of Tito Clothing Store in Xinglong Family. Due to his skilled business, sales skills and the trust of his boss, he was promoted to the sales position of Store _ 3 in May. Over the past year, in line with the business philosophy of _ _ company, I was able to earnestly perform my duties and laid a good foundation for the sales of _ _ in _ _.
As a store manager, I deeply feel that:
1. As the manager of a promising brand store, you must know management, be familiar with business and have a strong sense of responsibility.
2. There should be a scientific management system to manage brand stores.
3. The store manager and the clerk must have high working enthusiasm and good working mentality, and can actively make due contributions to the sales of our store.
4. In operation, we should adhere to the concept of "developing new customers in _ _", stabilizing old customers and expanding the influence of brand stores ",so that _ _ _ clothes can take root in the hearts of Qinggang people.
I deeply feel that brand clothing is very suitable for people's needs. Only an elegant environment, high-quality service and enthusiastic after-sales service can attract customers to shop in our store, and let them experience the good quality of brand clothing, the high quality of brand store employees and close communication with sales staff. Whether it is the company's purchase channels, sales methods, after-sales service, I think the power of the brand is endless. Ti Tuo's management is scientific, and I am willing to contribute to the operation of brand stores.
For this year's operation, I make the following summary:
1, sales completed _ _, compared with the same period last year, constantly changing the store display to attract customers. When customers stay in front of the store, you should seize the opportunity, invite customers into the store as much as possible, keep smiling, and let customers feel that you are very kind. After the customer enters the store, pay attention to the customer's every move and observe the change of the customer's micro-expression. When customers touch a dress with their hands, explain that they are interested in it. After the introduction, you can ask the customer to try it on and highlight the selling point of the product. When customers find that clothes fit them when they try them on, they should echo them appropriately and add some compliments. When customers are more interested in products, they will consider buying them. Besides, we also rely on the publicity of Xinglong family to our store and the boss's careful planning, scientific management and reasonable publicity.
2. Train three employees to understand and master the sales skills of _ _ _ enterprise, let them learn more theoretical knowledge at ordinary times, and then apply theoretical knowledge to practice, combine their own work experience and learn from the service experience of excellent employees.
3. In mobilizing the enthusiasm of employees, I can allocate time reasonably according to everyone's actual situation. If you really have something to do, you can ask for leave at home. When you find that you are in a bad mood, communicate in time to eliminate the negative emotions of employees, which is conducive to the development of sales work.
4. Strengthen employee service awareness and gradually improve the member maintenance system. Always smile, treat every customer kindly, establish perfect member information, understand member needs, communicate with members frequently, introduce members' favorite clothing types, and promote sales.
5. Deal with the relationship of the mall, abide by the mall system, cooperate with the mall work, and establish a good image of Tito among the mall employees. Participate in various meetings of Xinglong in time as required, implement various systems of Xinglong well, listen carefully at the meeting, make records, convey them to employees in time, and participate in various activities such as distributing leaflets, cleaning, military training, training, etc. On time, let the surrounding shops feel the entrepreneurial spirit of Tito's employees and let employees establish their own image at home or in the shopping mall, which will play a better role in establishing Tito's image in the eyes of others.
6. Cooperate with the sales of Wangkui and Suihua stores, allocate the number of clothes in time, increase the training of employees, and let them know that only by studying more can they adapt to Tito's business philosophy, and only by taking every customer seriously can they benefit themselves and the owner.
While trying to do a good job in management and sales, there are also some shortcomings in working at night:
1. There is not enough time for books to learn sales experience. You should learn more books on sales skills and learn more from excellent peers.
2. Sometimes, minor negative emotions will be brought to work, which will reduce your enthusiasm for work.
3. I don't communicate with the clerk often, so I can't mobilize the enthusiasm of the clerk in time.
Achievements can only represent the past. In the coming year, I will do my work harder and make the sales increase by 5 percentage points compared with the same period last year. I want to lead all the staff to do the following:
1. Strengthen management, improve system execution, learn to formulate a scientific and reasonable management system, strengthen system execution, and make rewards and punishments clear, so as to steadily improve sales performance.
2. Strengthen staff training, and teach yourself the fabric, size and price of clothes in the first week of each month. In the second week of each month, train the display and collocation of clothes; Conduct sales skills training in the third week of each month, summarize the monthly work in the fourth week of each month, test the key knowledge in the first three weeks, and reward the employees who pass the examination.
3, do a good job in other stores sales management, divided into four steps:
(1) Do a good job in the reward mechanism of branches: implement a monthly sales assessment system to reward branches that sell well;
(2) Report the test results every month and give rewards;
(3) The branch with a higher proportion of monthly sales growth will be rewarded.
(4) Strengthen the implementation of branch management system: inspect and guide its business scope irregularly every week, so as to make rewards and punishments clear.
4. Continue to maintain the membership system, take the Cyclobalanopsis store as a model, let the clerk personally communicate with the members on holidays, and send Tito's blessing in time, especially the birthday of the members; Record members' preferences in time and let them enjoy the service; Let every employee be familiar with members' occupations, hobbies and clothes sizes, let members feel the well-meaning of the clerk, let them realize Tito's sales concept and fall in love with Tito's clothes.