What are the real estate channel expansion plans?
Resource replacement method can be used to replace the customer data of training companies, banks, communications and other companies with a large number of customer resources. Search customer information through the internet and expand your customer database. Expand customers according to local business information and yellow pages. Develop media and self-media publicity channels to expand customers. The development of real estate experience activities will be delayed.
Self-media: The most popular network in the current situation is self-media, with huge traffic. Traditional entities are getting more and more difficult and the cost is getting higher and higher. Many retailers and manufacturers have started to sell goods online (selling clothes, snacks, electronic products, courses, etc.). ). So we must also seize this enthusiasm and do real estate from the media. For example, try to play Tik Tok, headlines, Wukong question and answer, etc., position yourself and try soft marketing. Of course, since the media needs long-term persistence, it will not be immediate.
Regulations on the Administration of Real Estate Channels
1, direct extension, including dispatching, push these basic ways you are doing. Go directly to the customer, or try to contact the customer. This method is the basis, sea tactics, interception tactics (where many projects in the same urban plate gather). The focus of this control is the decomposition of sales targets, the grouping of teams, the division of regions, the appointment time of personnel and the meticulous degree of assessment. At the same time, team recruitment needs people who are more inclined to work hard and have flexible minds. Of course, at this stage, many housing enterprises will also use outsourced little red riding hood to solve the shortage of personnel, or take large-scale corps operations to saturate the target area in a short time.
2, circle layer, this relatively broad meaning is not very specific. Generally, it includes dinner invitation, activity grafting, customer introduction, full sales, partner recommendation, etc. Note that uniformity is indirectly recommended by customers or people. The management focus of this method is that the scenes are very different. From the perspective of partners who can bring customers, the situation of eating, drinking tea and inviting guests should be analyzed in detail.
3. Then, in terms of budget and scheme, the channel should fully communicate with the planning or marketing manager. Every enterprise has different requirements in such approval process and channel cost performance, but it is especially necessary for channel managers to connect with external resources and then connect with customers through this process, instead of selling as soon as they find someone. This situation may require multiple relationship chains instead of direct contact with customers; But the network is getting bigger and bigger.
After reading the knowledge mentioned in this article, we know what the real estate channel expansion schemes are. The article has written a plan for you. If you are new to the real estate industry and still don't understand it, you can refer to the scheme mentioned above, and then you can mix some of your own ideas. At the same time, you also know what is the real estate expansion management regulations.
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