SEM and SEO are English abbreviations of proper nouns introduced from abroad.
SEM is the abbreviation of search engine marketing. That is search engine marketing.
The direct understanding of SEM: On GOOGLE, Baidu and other search engines, there will be searches based on keywords. All keyword-based marketing on the search results page can be called SEM.
SEO is short for search engine optimization, that is, search engine optimization.
It refers to the optimization behavior of adjusting and optimizing websites internally and externally on the basis of understanding the natural ranking mechanism of search engines, and improving the number and ranking position of web pages in the natural search results of search engines.
It is recommended to learn all-media operation. Many institutions do online courses. Face-to-face courses can be seen in Nanjing. Their marketing training courses adopt unique offline teaching methods, aiming at improving online marketing technology and providing professional and personalized guidance according to students' different learning characteristics. Before learning, students will be comprehensively evaluated, learning problems will be found out, and targeted promotion training will be carried out to fill the gaps. Cultivate students' online marketing skills and abilities, optimize the learning steps and thinking mode of online marketing, consolidate the basic knowledge of online marketing, effectively improve the ability of online marketing, and prepare for future work. There is also a discount of first audition and then registration, which really pays attention to the quality of training and ensures that every student can learn something, which is worth the money.
There are many operational training institutions, but you must keep your eyes open to choose. If you choose badly, you will learn nothing. Money is wasted. I personally sent a lot of information before signing up for class. First, I don't consider online courses. Online courses easily distract me and I can't learn anything after spending money. Although I am relatively free in time, I still like the traditional face-to-face courses. I finally chose Nanjing Zhixue Nachuan. First of all, they have free audition courses, so there is no possibility of being cheated. After the audition, the course price will be asked before registration. During the audition, I felt that their teacher's lectures were very popular and easy to understand, and they often quoted real cases from their own work as examples, which surprised me. I'm not saying that the taller you are, the better your teacher will be. I really like this teaching mode of learning by wisdom and receiving biography. After the audition, I read their course plan, and some students operated the course later. As the old saying goes, "it is difficult to talk on paper, but you can do it if you know it", so you can only be sure of the basic knowledge in books. The practice in the training class can also let us know clearly whether we really understand the knowledge points. In short, I especially recommend Nanjing Zhixue Na Chuan. It is good to want to learn, and it is also important to choose the right institutions and teachers!
Nanjing Zhixue Nachuan professional team solves everything for you. The following are some courses: 1. Understand e-commerce; Source search; Create a high-weight store foundation; SEO principle and the construction of to be no.1: Use tools well, get twice the result with half the effort; Customer service tools and concluding remarks; Gold formula and explosive mining operations; Open the second pulse of e-commerce; E-commerce is not difficult to complete the foundation; Glove artifact super recommended; Three upwelling carriages (directly drilled and washed); Play through train (1); Play through train (2); Intelligent drill offensive and defensive warfare; Detonate the secret of search; Clever use of Taobao to help break the game; Content operation and customer operation; Use the amount of violence in the activity; The explosion created the six-pulse Excalibur; Common problem solving and course review