The fact that Mason brand has achieved rapid growth in the children's wear market in recent years, and kept growing steadily, is enough to prove that Mason has certain strength to keep its pace in the children's wear market. As to whether we can rely on the continuous growth of children's wear, it is feasible to analyze Mason's development in recent years. The rapid rise of an enterprise depends on a unique mechanism, so I think Mason can rely on the continuous increase of children's wear.

On August 18, Mason officially announced the investment in the maternal and child life platform "Please Be Bay". It is reported that please build a professional maternal and child life service platform to provide all-round maternal and child products and content services such as breastfeeding, early education and home life.

This is Mason's third acquisition this year. With the saturation of adult clothing and the rise of children's wear, many domestic clothing brands are laying out the children's wear market. As the biggest brand, it is natural to run faster to maintain the head advantage. Some domestic original OEM enterprises and small and beautiful brands accumulated in the market for several years are constantly emerging, and the brand awareness of the whole market is getting higher and higher.

Different from the concept of "big rivers are full of water", Mason carries out the business philosophy of "small rivers are full of water" and rapidly expands the market with the values of * * * winning, harmonious new labor relations and agency relations. With the constant changes in the children's industry and the shift of the business focus of the founder's family, Kidilliz Group conducted a global tender. After several rounds of competition, Kidilliz Group and Mason Clothing Company reached an acquisition agreement in May this year. During the exchange, Samma impressed them deeply with the layout and development planning of children's industry.

Since the business philosophy of Mason Group in children's wear can impress Kidiliz Group, it proves that its concept is very competitive and forward-looking, and there is no doubt that Mason can rely on children's wear to continuously increase its value.