1, Sky, refers to letting target customers know about kindergartens through various marketing activities.
2, the ground, refers to the enrollment through community activities, park visits, etc.
3, the sky+the ground is the most effective way to recruit students.
Let's talk about Sky's recruitment and publicity methods:
The website 1. is the window of the kindergarten to the outside world, which mainly includes the detailed introduction of the brand, the school-running characteristics, courses and activities of the kindergarten. At the initial stage of the construction of the park, the person in charge should update the information of the park in official website from time to time, and constantly improve the new plate.
2, Baidu map, let parents locate your position, this is very important.
3, WeChat, adhere to the Jiugongge publicity, find out your own characteristics, and insist on sending it every day.
4. Weibo, managed by a special person, accumulates fans. You can push more knowledge about children.
5, the owners' forum, can give owners some activities and concessions.
6, community network (parent network, maternal and child network and other major websites)
7. WeChat official account: strong push mode, many potential customers, diversified and humanized information transmission mode, etc. WeChat official account has gradually become a platform for communication and information transmission between kindergartens and parents. The platform can be established in the early stage of the park, and the content of the platform can be gradually enriched in the preparation process of the park.
8. Magazine advertisements
9. School bus advertisement
10, sunshade advertisement
1 1. Users who subscribe to children's illustrated magazine in surrounding communities.
12, parents' wechat group, serving parents and children well and gaining good reputation. Try to get elderly parents to introduce us to new children.
Tik Tok， 13。
In short, realize the overwhelming sky propaganda.
In addition, the ways of enrollment publicity are:
1. Send orders on the ground (community, park gate, children's playground, maternal and child hospital), and track the results, such as how many times the order was sent, how many phone calls needed, how many invitations were made, and how many orders were placed.
2. Cooperation and consultation between housing agencies
3. Cooperation between kindergartens and early education institutions (enrollment cooperation, activity cooperation, etc.). )
4. Cooperation in community health centers (mobile phone information, distribution of materials, posters, etc. )
5. Distribute leaflets in crowded places such as stations and subways.
6. Cooperate and negotiate with the property, and post the enrollment brochure.
7. Post publicity materials on the community bulletin board.
8. Community center garden activities (collecting school-age children's information)
9. Free parent-child experience class
10, expert public lecture series
Realize ground propaganda of indiscriminate bombing. After the indiscriminate bombing of the sky and the ground is realized, resources will be available!