Early education consultant is the core position of early education institutions, the bridge between early education institutions and parents, and the core force of early education center enrollment. However, in the face of increasingly fierce market competition, the enrollment pressure is increasing month by month. Therefore, for the managers and consultants of early education institutions, it is urgent to study the sales skills of early education consultants, that is, the enrollment methods of early education consultants! Many early education consultants believe that sales skills are how to get parents visiting for the first time to register quickly. Of course, this understanding cannot be said to be wrong, but it is definitely not the most accurate answer! Just like a man proposing to a woman, the clever design of the proposal site is definitely very important. For some emotional ladies (such as emotional parents), they may agree to the man's proposal! But for most women, the relationship before marriage proposal is more important! Therefore, rethinking sales skills is the premise of learning sales skills. Good sales skills must be a combination of "Tao" and "technology", which includes on-site guidance, unique understanding of early education industry and strategic examination of family education values. Therefore, as the saying goes, "There are poetry books in the belly, and self-improvement is endless." Such sales skills can help early education consultants and early education institutions develop healthily! Of course, there are rules to follow in such sales techniques!

What is early education?

This seems to be a simple question, but it is not easy to answer. Making this issue clear is a great sales skill! This should be the first sales skill of early education consultants! Early education institutions have developed in China for more than ten years, and most of the early education institutions on the market are influenced by western values. In fact, China is the first country in the world to put forward the concept of early education. As early as the biography of Dai Dai, it was recorded: "The ancient prenatal education was the belly of the queen in July, and it was also recorded in the banquet room and Yan's family instructions:" Life is young and the spirit is patented. You have to think about it when you grow up, so you must teach early and don't miss the opportunity. "Prenatal education and early education all say that China has a tradition of attaching importance to family education! Moreover, the content of education is based on "morality" and supplemented by "talent". Children in modern society are the comprehensive result of family education, social education and school education. Therefore, early education is a preschool education practice based on family education, social education and school education, with the goal of cultivating socialized and all-round development people with both ability and political integrity! At present, there is no clear regulation on education before the age of 3 in China. Although there are kindergartens for 3-6-year-old education, due to various reasons, excellent educational resources in China are not evenly distributed in kindergartens! Therefore, the emergence of a large number of early education institutions is also the natural flow of social resources under the influence of the market, which belongs to social forces running schools! It has made great contributions to the education reform, but the early education consultant should not overemphasize the importance of early education institutions under any circumstances, but only describe the rationality and objectivity of early education institutions in the process of children's education! The result of over-emphasis is to make parents of post-80s and post-90s who didn't pay attention to family education think that spending money can solve their children's education problems, thus neglecting family education even more, which is not conducive to the participation of various activities of late early education institutions! This understanding is definitely another sales skill of early education consultants!

What is a consultant?

The so-called consultant, English is consultant, generally refers to the person who has reached the expert level in the cognition of something. An early education consultant is a person whose early education knowledge reaches the expert level! In this regard, it is worthwhile for all brands of early education consultants to ask themselves whether they have reached the level of experts. Many early education consultants often complain about parents' poor educational concepts, but few people stand on the parents' point of view and solve the problems that parents care about with the level of experts! Now the goods are booming, which belongs to the buyer's market era. Parents need to buy clearly, safely, satisfactorily, comfortably and valuable. Therefore, the early exam consultant should never be an ordinary salesperson who can handle parents in a few simple words, let alone a salesperson who only knows how to sell early education courses, but an expert who can help parents optimize educational resources. In other words, the early education consultant is not selling early education courses, but helping parents buy educational programs! Parents don't care much about how good your courses are, they only care about what they can help their children! And early education consultants only need to connect what parents care about with their own products.

What is sales?

Whether it is a veteran who has been in the mall for many years, or a rookie who has just entered the workplace. It is estimated that few people have seriously thought about this problem! As the saying goes, the starting point determines the end point! Just like you don't know what gold is, it's hard to find a gold mine. If you don't know what sales are, you can't sell well! Most salespeople only know that selling is selling products and collecting money! If so, we can't help asking: what is the purpose of the head of state's visit abroad? What is the purpose of employee interview? What is the purpose of men pursuing girls? Some people say that third-rate sales are selling products, second-rate sales are selling value, and first-class sales are selling ideas. In fact, no matter how many streams there are, there is a big premise, that is, sell yourself first! The head of state only wants to show his country's strength when he visits abroad, the employee interview only shows his ability, and the man's pursuit of girls only shows his charm. Only when the other party accepts you will they be interested in the products you represent! That's why we cultivate our self-cultivation and rule the country! I am the root of everything! Therefore, sales are to meet the needs of human nature! From this point of view, it is king to return to the concept of consultants, pay attention to the deep needs of customers and cultivate their ability to explore the deep needs of customers. If the customer accepts you, are you still worried about not selling the product?

Before talking about sales skills, we must first analyze how early education consultants generally recruit students! Achieving enrollment and improving performance is the ultimate goal of early education consultants! But this goal is not achieved in one step. Around this goal, we should take many steps step by step. Only by reaching these steps step by step can we achieve the ultimate goal! To register parents, parents must visit, control parents' visits, control the contact information of potential parents, control the contact information of potential parents, and do a good job in marketing! Therefore, a qualified early education consultant must have three core competencies, and each competency has corresponding skills! To sum up, it is: a) the ability to expand the market (the ability to obtain the phone number of potential customers through legal means is marketing skills) b) the ability to invite parents (the ability to turn customer resources into visits is invitation skills) c) the store reception ability (the ability to sign bills on the spot is the on-site signing skills).