Why are shopping malls suitable for opening children's playgrounds?
First, there is sufficient passenger flow.
The location of shopping malls is generally the core area with a large flow of people in a region; In addition, shopping malls provide one-stop service for eating, drinking and having fun, which provides great convenience for residents to go out for leisure and entertainment, and has strong attraction, so the passenger flow in shopping malls is very sufficient.
The location of children's playground occupies an innate advantage in the shopping mall, with sufficient passenger flow.
Second, the consumption power is strong.
The main consumer groups facing shopping malls belong to the middle class and have certain spending power, especially in large shopping malls such as Wanda and OCT. More and more parents are able and willing to take their children to the children's paradise for spending on weekends.
The children's paradise located in the shopping mall has strong premium ability and considerable income.
Third, the brand cluster effect
With the rapid development of economy, the demand of consumers is increasing. Everyone pays more attention to the brand, and is more willing to buy and consume products that they think are high-end and in line with their identity, so as to show the quality of life. The brand effect of shopping malls makes customers have consumer confidence. There are big-name maternal and child stores and children's wear stores in shopping malls, which has a brand cluster effect.
The brand of the mall itself also invisibly promoted the children's playground.
Matters needing attention in opening children's paradise in shopping malls:
1, investment budget. The venue rent of a shopping mall is charged according to the square; The other is to draw some commissions from the turnover of children's playgrounds. Either way, based on the value of the mall itself, the rent will be slightly more expensive than other lots in the same area; Moreover, the children's playground in shopping malls will not be too small, generally more than 300 square meters. Therefore, most shopping malls have large investment budgets for children's playgrounds.
2. venue negotiation. The venue of the shopping mall can not be rented if you want, and there will be certain requirements for the brand. Generally, it is not open for rent, but you choose to cooperate with the brand to provide the brand with priority, such as the strategic cooperation between Wanda and Oreo New Generation Music Education Park. Therefore, if you want to enter the mall, you need to have internal relations or get the venue through the brand.
3. Fire inspection. The mall itself will have a fire inspection, but the mall and children's playground will also have a fire inspection before opening, which is called "secondary inspection". In order to reduce the trouble of subsequent fire inspection, the venue should be located on the third floor of the shopping mall1~ as far as possible.