In 2020, both Huawei and WeChat were severely sanctioned by the United States. As the largest manufacturer of communication equipment in China and the world, Huawei's equipment and technology are well-known not only in China, but also in many countries around the world. On the other hand, WeChat is the largest social application in China, with nearly 10 billion users interacting every day. Therefore, it reflects a fact from them: backwardness will be beaten, but strength does not necessarily have applause and flowers, but sanctions.

However, there is such a technology giant in China, which escaped US sanctions and quietly became the world's number one. It's TP-Link On hearing this name, everyone suddenly realized that there were still many people in the family using TP-Link brand routers. In fact, it belongs to a brand of Shenzhen Pulian Technology Co., Ltd., which was established very early.

1996, most of the router market in China was monopolized by Cisco. In order to solve this situation, Zhao Jianjun, who graduated from the Computer Department of Shanghai Jiaotong University, began to develop his own network card and founded the TP-Link brand in the same year. In just one year, they owned their own factory and then set up five offices all over the country. This year happens to be the 10th anniversary of the founding of Huawei.

After a good start, TP-Link is naturally overwhelming. By 1998, the first Ethernet switch was successfully developed. This product is of great significance, which directly ends the situation that foreign products dominate the field of Ethernet switches. This year is also the third anniversary of the establishment of TP-Link. With stable and reliable self-developed products, the revenue of that year directly exceeded 100 million, and it began to go abroad and its products were exported to Southeast Asian markets.

Time passed slowly in 2 1 century. At this time, TP-Link has started from a single spark, and its home routers and other products have begun to enter thousands of households and become well-known router brands. Although many people don't know how to pronounce the English letter "TP-Link", it doesn't affect its brand image in consumers' minds.

At present, TP-Link's products have been sold to 128 countries around the world, with a total sales volume of over 900 million. As early as 20 12, the share of TP-Link products in the global market has reached 34%, ranking first in the world, exceeding the sum of the second and third places.

In fact, a careful study of the history of TP-Link brand shows that it is one of the few enterprises in China with independent R&D and manufacturing capabilities in its own field. It has its own router chip, its own manufacturing factory, its own communication technology and its own network card. TP-Link has completely reached the mode of self-production and self-marketing. Even if the United States wants to impose sanctions, it can't reach that long.

Although Huawei, Xiaomi, 360 and other companies have begun to set foot in the router industry in recent years, which has caused a big impact on the sales of TP-Link, TP-Link, which has a technical "moat" and brand reputation for more than ten years, is not a soft persimmon, at least in the short term, it is still the first in the world.