It was founded by Tsinghua student Yin Jianfeng and Beijing Normal University student Su Fang.
It is known as the cradle of cultivating creative children.
The children who go out from here have outstanding mathematical thinking.
After my daughter Xiaoyu was born, my husband and I, like all parents, attached the most importance to education. In order to help children establish a scientific and systematic way of thinking, learn to analyze problems, and gain confidence in constantly solving math problems, we began to find a suitable institution for our daughter-but it was too difficult, but unfortunately we couldn't find it!
Therefore, we chose to teach at home, and thus accumulated a set of teaching methods to cultivate children's thinking. Yu Dad said that such a good way of education should bring more children, hoping that they will have a certain advantage in the fierce world competition in the future because of their excellent thinking ability. This is the initial intention of establishing Xinghua. Su Fang
0 1/ New beliefs arising from new life
-Because accompanying children discovered the lack of children's thinking training in China.
If Xiaoyu had not been born, Teacher Yin Jianfeng, who graduated from Tsinghua, would not have thought of starting his own business.
Before that, he had an enviable job with a considerable annual salary.
His wife, Su Fang, is a graduate student in education at Beijing Normal University. She has been engaged in early childhood education research for the past ten years. She has a solid theoretical foundation in children's education and children's psychology, and has rich solutions to various parenting problems with years of first-line practice.
After the child is born, most of their energy is devoted to accompanying the child to grow up. Until the child was two or three years old, the couple searched the market and could not find a course suitable for cultivating their daughter's thinking ability.
"Today's society is changing with each passing day, and what drives this change is the power of human thinking. Dad Yu is a top student in the senior high school entrance examination, and his mathematical thinking is very powerful. He is very clear that there are two key points to improve his mathematical ability:
1. Let children appreciate the beauty of mathematics from an early age, thus falling in love with the fun of mathematics and exploration. 2. Help children to establish a scientific and systematic way of thinking, learn how to analyze problems, and let children gain confidence in solving mathematical problems. "
"My dad has a strong ability to build a curriculum framework. I can accurately combine the growth law of children with the education situation of parents in China, and work out the most suitable education system for children in China. Moreover, we all have the spirit of openness and innovation, and we can constantly integrate the latest educational achievements of China and the West into the ideal courses we design. "
In this way, with Xiaoyu's growth, Yin Jianfeng and Su Fang found that while early education and preschool education are increasingly valued by young parents in the education industry, the course of "Cultivating Young Children's Thinking in China" is blank. Although many children in China can really expand their new children's thinking by learning Olympic Mathematics, parents should be clear: Olympic Mathematics is not suitable for children who have not even established basic mathematical common sense, which is not to cultivate thinking, but to destroy it.
The cultivation of children's thinking depends more on situational teaching, children's personal participation and specific teaching AIDS. At a young age, they have not yet established logarithmic imagination and understanding.
At that time, whether online or offline, the "thinking course" in the market was blank: no zebra, no pea, no wheat field ... Xinghua thinking was like a dark horse, and it was quite amazing when it appeared in the market.
02/ The establishment of George W. Tsinghua
-Teaching, research, market development and brand logo
In every era, if you want to achieve something, you need a right-hand man. During the Three Kingdoms period, Cao Wei had Dian Wei, Zhang Liao and Xia Houdun; Shu Han has Guan Yu, Zhang Fei and Zhao Yun; There are Huang Gai, Cheng Pu and Taishi Ci in Dongwu ... Liu Bei can visit the cottage and personally invite Zhuge Liang, which is Liu Bei's personality charm.
Yin Jianfeng and Su Fang are also very popular in the circle. They first found the three axes of Xinghua: Miya, the head of teaching research and development, You Liangcheng, the head of marketing, and Wei Bao, the brand spokesperson.
0 1. Teaching research and development is the foundation of education brand.
Since Su Fang decided to do a "thinking course", the first partner she decided to cooperate with was her senior sister Miya, who also graduated from Beijing Normal University. Prior to this, Miya has been engaged in children's education, and opened a "logical thinking course" studio.
In the teaching process of more than ten years, Mr. Miya has come into contact with many children and parents in primary school. Parents are generally anxious and impetuous: because children have bad habits, weak learning ability, procrastination, carelessness, poor academic performance and increased family conflicts, parents have a headache after entering primary school. At this time, parents often want to use external forces, such as one-on-one outside, to find teachers to train outstanding students and to improve their children's situation.
However, according to Miya's observation, the most fundamental reason is that parents did not grasp the critical period of children's thinking and habits, and did not find suitable methods to help children establish good thinking patterns and study habits before school, so these problems will appear after primary school.
"Teacher Fang, who met by chance, had a good chat the first time we met. I was deeply attracted by Mr. Fang and his family's initial intention and attitude towards education. At the same time, I learned that Mr. Fang is going to do a thinking project, which is a course I am very good at and want to do very much. After so many years of education, I have contacted thousands of families and children, and I know that the influence of thinking ability on children's life is too important. So I became the first employee of Xinghua. "
"I have witnessed thousands of families and children in Xinghua, helping families solve the most problems: parents have no time to take care of their children's studies, there is no way to help their children learn, and they cannot learn systematically. They have also helped many children to lay a solid foundation in preschool classes, so that these children can now successfully enter major prestigious schools, and most of their grades can be maintained in the top of the class. "
"The biggest feature of Xinghua thinking course is that it conforms to the development characteristics, psychological characteristics and thinking characteristics of children's age, and it will not be like many thinking courses on the market. In the end, teachers often become playmates who play teaching AIDS with children. This is not the case! I am the mother of two children myself. My eldest brother went to grade one in September this year, and my second child is almost three years old. I often play all kinds of thinking games with children at home. And when teachers teach collectively, I often have some new ideas to join the teaching. This is all because I have been well verified by my own children. After the polishing of our teaching and research team, I finally presented the optimized thinking training game to all the children. "
Mr. Miya is a curriculum developer and an education assistant. Every year, Mr. Miya leads the teaching team to participate in various exhibitions of international teaching AIDS for many times, and communicates with domestic and foreign thinking teaching aid manufacturers and game designers, including the design of picture packaging of teaching AIDS, the use of materials, the safety, logic and interest of game settings, etc. And strictly control every detail of the course.
Teacher Miya is the trainer of the teaching team: Xinghua has a very perfect teaching management process and is very strict in the selection of teachers. First of all, you must have a teacher qualification certificate in this subject, graduated from a teacher's college or education major, have more than 1-2 years of teaching experience in classmates, and have hard standards and requirements such as love, responsibility and strong learning ability; Secondly, interview, written test and trial lecture are conducted according to the recruitment process and requirements; After joining the company, we will hold regular grinding classes and customs clearance exams every week. Every teacher is required to pass the exam before going to the next class.
Promotion assessment will be conducted every quarter. Every courseware, every question teacher has put a lot of effort behind it. Every look, every movement needs to be in their hearts.
Xinghua is a young team. Teacher Miya asked every teaching teacher who joined Xinghua to inherit a corporate culture, "be a model and care for parents", and with this love for education and children, get a good class.
02. Market expansion,
The most important thing to start a business is to survive first.
In just four years, Xinghua Thinking has opened six direct stores in the A-level business circle in the central city of Wuhan, and also developed franchise stores in second-and third-tier cities. What is its confidence? In addition to the initial intention of starting a business and a solid course, the most important thing is the top-level design, strategic planning and marketing of the enterprise.
You Liangcheng, co-founder and CEO of Xinghua Thinking. When he joined Xinghua, he was a senior marketing planner. In the past three years, it has increased a number of profit points for the strategic operation of Xinghua Group, and expanded the enrollment scale and revenue share.
People who do marketing should be poisonous when choosing products.
"I'm in marketing. I never thought I could sell any products well. It is not difficult to sell for a while, and it depends on the product itself if you want to get the recognition of customers all the time. I have never seen a successful enterprise do well by various business models and marketing schemes. It is possible to make an enterprise bigger only by relying on business model and marketing model, but it is impossible to be stable and powerful. It is basically a flash in the pan, so I am a person with high requirements for products. "
"When I first came into contact with Xinghua, I originally came to do marketing activities. I have done marketing planning activities in many industries and seen products in many industries. When I first came into contact with the education industry, I didn't know enough about educational products. Through this marketing activity, I carefully observed in the process of communicating with my parents and came to a conclusion that Xinghua's product positioning is very accurate, combining western thinking enlightenment education with eastern exam-oriented education. "
"Xinghua's thinking course has the uniqueness of the market segment in Central China and meets the needs of domestic parents. This is a product that no one else has. After four years of development, Xinghua has confirmed my previous judgment today. At present, Xinghua's products are the leading brands of offline thinking education in Central China. In Hubei, it is the default' 3-8 years old to learn thinking, only choose Xinghua offline', which is called Wuhan Little Tsinghua by parents. "
Familiar with all marketing routines, but think that the best marketing is word of mouth.
"Any brand, users need three things: marketing, products and services, but users of off-campus training institutions only look at one thing-the quality of teaching. Xinghua focuses its products and services on the quality of teaching. Users voluntarily generate word of mouth, and the best marketing is word-of-mouth publicity. In this way, Xinghua has won high recognition and reputation from parents with excellent classroom teaching and personalized service. "
3-8 years old logical thinking course is Xinghua's sharp knife product.
The general thinking course for 3- 12 years old is gradually improved.
After four years of development, Xinghua has become the industry representative brand of 3-8-year-old thinking enlightenment courses in Central China. In the next three years, Xinghua will adopt the strategic layout of "taking root in Wuhan, firmly occupying Central China and covering the whole country". With the steady development of the three modes of direct marketing, alliance and joining, the online and offline linkage OMO mode will be launched, and good education will be delivered to all China, so that parents can make their children's learning more convenient and effective.
Xinghua's teaching products are updated and iterated every six months, insisting on providing students with the latest teaching products and making members feel value for money.
02. Xinghua's "sense of symbol"
The spokesman of Xinghua thinking is Bao Hao.
Who's Lu Bao? He is a great player of Super Brain.
2065438+05109, 15, successfully completed the "honeycomb maze" in the program "Super Brain Season 2". Bao Hao is also the first recorded person in the world to complete the complete game of blind chess in Go, and is called the first person in the world. 20 15 12.20 set a Guinness world record for blind people playing chess 1 5.
At the same time, Wei Bao is also a classmate of founder Yin Jianfeng in Tsinghua University. Teacher Yin believes that it is precisely because of Bao Hao's excellent logical thinking that he has achieved today, and it is more appropriate for him to speak for Xinghua.
I also hope that Baohao can become a spiritual model for Xinghua's children, with excellent thinking and brilliant life.
03/ "Little Tsinghua" Spirit
-It is not a goal, but an energy field.
"No matter what happens, I never thought about giving up Xinghua. Because we provide the most scientific and effective education, and it is the education that children really need. With the development of the times, the education level of the new generation of parents is getting higher and higher, and they will be better able to "understand" such education. Therefore, as long as we uphold our initial intentions, more and more parents will recognize us. " Teacher Su Fang said.
"George W. Tsinghua is not only the definition of exam-taking level, but also an energetic spirit. It is true that only rare children can go to Tsinghua Peking University in the end, but as long as they have a positive state, they can still have a brilliant life. Therefore, "Little Tsinghua" is not a goal, but an energy field. In this energy field, children can enjoy the fun of learning and exploring, and it is natural to improve their academic performance.
Now Xinghua provides such an energy field well. "
If you want to visit Little Tsinghua,