As Dickens said in A Tale of Two Cities, this is the best time and the worst time. Its advantage is that opportunities to make money can be said to be everywhere. Unfortunately, although the ways to make money are endless and dazzling, we need to have more ability to distinguish which way suits us and through which ways we can really realize it.
First of all, let's sort out some mainstream low-risk ways to make money.
Let's talk about four types of channels:
1 class: wechat service.
Wechat business can be said to be a long-standing online money-making model and the core model of online money-making. On Baidu, it is defined as a new business with people as the center and social as the link. In the WeChat business, depending on the agent level, the WeChat business obtains 20%~50% or even higher profits by promoting products.
Each of us has some friends who do WeChat business on WeChat, and we often block them because of their daily advertisements. However, after so many years, the WeChat business still exists, and the WeChat business has gradually developed after this epidemic. Why? Because you can make money by doing WeChat business. If the agent's products are good enough, the company is formal enough, and the personal sales ability is strong, the income is indeed considerable.
But you need to pay attention to doing WeChat business. If you want to do WeChat business, you should pay attention to the following aspects:
First, pay attention to capital risk. It is inevitable to hoard goods in WeChat business, which requires a certain amount of funds. Moreover, some brands are not allowed to return goods, so there will be financial risks, so you must consult clearly in advance and make sure before investing.
Second, the agent's products should be good enough. First of all, it must be a product that you have used and benefited from, otherwise don't choose it easily.
Because WeChat commercial products are usually "three noes" products, there is no brand endorsement, which means you are endorsing with your own personality. The trust of customers is your most important asset. If you represent a bad product, you are likely to fall into a personal credit crisis. Once personal credit is damaged, it is very difficult to recover, and it is difficult for you to enter other fields where you can make money online. Secondly, the products you represent must be what you like. If you don't like yourself, how can you sell it?
Third, the initial small step trial and error: you can purchase goods in small batches at first, and then gradually upgrade according to customer feedback.
Fourth, due to the lack of professional management, the product system of WeChat business is mixed. It is necessary to avoid falling into the trap of hoarding goods, keep rational thinking, and stop losses as soon as possible when the momentum is wrong.
The second category: live broadcast with goods
Live delivery is a popular way to realize cash, and the first person to deliver video is Li Jiaqi. Of course, we ordinary people can also make money by bringing goods through video, and the bonus period has not yet passed. The key to video delivery is your fan base.
Even if you don't have fans yet, you can release some interesting videos to suck powder first. You can use this time to cultivate your eloquence and sales ability and prepare for the official delivery in the future. For example, you can broadcast live in the WeChat circle of friends, broadcast live on various platforms such as Goose Pass, slowly accumulate fans, and exercise your expressiveness, expressiveness and trading power.
In fact, live broadcast is more than just selling products in a broad sense. We often see that many people just post their daily lives, travel experiences at home and abroad, videos of cooking food, videos of wearing cosmetics, videos of doing accounts, videos of singing and dancing, and so on. It can be said that only you can't think of it, and no one can't. These people, the goods they bring are not physical goods, and their goods are themselves. Sharing the traffic of the platform by rewarding fans is also a good way to make money, but the key depends on whether the content you share is novel enough and attractive enough, and whether the market will pay for you.
With the advent of the 5G era, short videos will become more and more popular, so if you like to express and express and recommend yourself and products, you can go to Tik Tok, Aauto Quicker and other video platforms to build your own personal brand. Short video is definitely a trend in the future.
Category III: Social e-commerce.
Social e-commerce is a particularly popular online money-making model in recent years. The so-called social e-commerce is e-commerce that relies on social relationships (acquaintances trust relationships) to conduct transactions.
Why is social e-commerce so hot now? In essence, because of the traditional e-commerce companies Taobao and JD.COM, the current traffic is too expensive. Many small and medium-sized businesses can't afford Taobao's operating expenses and through-train promotion expenses.
There are several modes of social e-commerce: 1) membership system 2) new retail/wechat business 3) collectivization mode 4)S2B2C mode (micro-distribution mode) 5) community/community group purchase.
We may have been in contact with all the above modes to some extent. One of the recommended models is the micro-distribution model. Its gameplay is on a public platform. Merchants are responsible for selecting high-quality goods for shelves. Consumers can spend a little money to become shopkeepers or agents of the platform and get commissions for promoting products through social media.
At present, the mainstream social platforms are: Taoxiaopu (Tmall, Taobao distribution), Bazaar (Taobao, Pinduoduo store), Honey Bud (mainly for mothers and babies), Global Robot (gourmet life), Darling Family (female-related products), Onion (cross-border purchase), Haosheng (Taobao JD.COM distribution) and so on. These platforms have their own main business categories.
Advantages: Social e-commerce is a relatively light investment and low-risk money-making model, and there is no need to stock up. Paying members are both consumers and agents, and they can get commissions after successful sharing. People who don't have special skills can get started after learning.
Disadvantages: making money is a long-term flow, but it takes a lot of time and energy to maintain it.
Category 4: Course Distribution Category
Course distribution is also a way of making money with zero risk and zero investment. There are a large number of paid courses online, and almost all of them will set a certain distribution ratio.
Small partners who have purchased online paid courses may have experienced it. After you add customer service WeChat, you will almost always be asked to share the course poster or link to the community or circle of friends, and some even help you write a plan for you to paste directly.
If you distribute courses well and professionally, many course publishers will come to you to help you distribute them, and you will become a hot V if you are not careful.
Advantages: Course distribution does not require special skills, and it is suitable for everyone, without additional investment and after-sales follow-up. Little friends who like learning can use it as a way of sideline income.
Disadvantages: Course distribution needs a certain copywriting foundation, so that your copywriting can attract others.
Having said that, let's talk about four types of content:
The first is knowledge education:
If you are good at something, you can set up your own brand and start charging for online education. All the online paid courses we see in the market are realized through this model.
Many people may worry that they are unprofessional and not competitive, and that there are too many people who are better than themselves in a certain field and have little confidence in themselves. Actually, it's not. Because the world has poor cognition and little information, there may be many people who are better than you, but in your circle, it is possible that your friends know that you are the only professional in this field. You must have confidence in this. If you want to take this road, what you need most is to do professional content in a subdivided field, clarify your position, and learn to use personal brand system to realize effective business realization. Therefore, the most important thing in knowledge education is that you should have enough professional content, and believe that there are much more small whites than big V in this field.
The second category: one-on-one consultation
If you are an expert in a certain field, you can start consulting business. For example, some people do career counseling, some do legal counseling, some do financial investment consulting, some do education consulting, real estate investment consulting and so on. If you are good at something, this is your professional advantage. You must make full use of this advantage, which is one of the easiest ways to realize personal value.
Here I recommend a platform for you: "in-house", where you can register as an expert and then provide fee-based consulting services. You can also go to Zhihu, answer questions in professional fields in today's headlines, gradually establish your own personal influence and brand, and then gradually turn to paid consulting services.
The third category: writing and writing.
Friends who like writing and can reach a certain level can make money by writing. There are two main ways to suggest, one is the official account of WeChat, and the other is today's headline writing. Of course, other platforms can also be used, but the liquidity is weak. You can drain fans accumulated on other platforms to your official WeChat account and headline number.
The realization of WeChat official account mainly depends on others' appreciation, traffic sharing, advertising fees, group purchase product promotion, and also on contributing some big articles. If the article is accepted, the contribution fee of an article ranges from several hundred to several thousand, and it can also be a contracted author of a company.
There are many ways to realize today's headlines, such as micro-headlines, headline quiz, Qingyun reward and so on. Today's headlines also have some official subsidies. Friends who want to realize through writing should seize the final bonus period as soon as possible.
At the same time, we should remind friends that besides writing ability, it is also important to have the thinking of platform operation.
Category 4: Professional Knowledge Realization Category
The so-called realization through professional knowledge is what we usually say, using our professional knowledge to get some "private work". For example, PPT production, architects, graphic designers, home improvement design, poster design, online translation, video editing, online customer service and so on. At present, outsourcing services in professional fields will be a major trend in the future, so it is not difficult to make money online if you can master skills in a certain field.
But the disadvantage of this method is that it still makes money by selling time, rather than a method of selling time many times or buying other people's time and then selling it. Its advantage is that as long as you have a certain professional ability, you only need to find your customers, that is, the platform or people who need your skills, and you can realize liquidation.
Whether through channels or content, there is no difference between the two types, and the required abilities are different. But generally speaking, the second kind of content production needs more personal ability, and it is also the mainstream of future development.
However, we can realize the realization through combination boxing, not just in a single way. For example, we can slowly develop our speaking ability and expressive force while doing live broadcast, and then turn to this training. As we all know, having one's own core competitiveness and hard skills is the general trend in the future. These abilities can accompany us all our lives and have great anti-depreciation ability. When we have these abilities, whether it is writing ability, communication ability or trading ability, we can easily enter any field of doing content instead of doing channels, thus achieving the goal of selling many times at a time.