1. What are the taboos for driving through trains?
1, drive a through train without understanding the basic concepts.
Some Taobao sellers just heard that opening a through train can bring a lot of traffic, so they blindly entered the through train, and the operation was chaotic. The result can be imagined.
If you want to drive a through train, you must at least understand the basic concepts.
2. Don't choose money to drive a through train.
If you want to drive a through train well, choosing money is also basic. You can't drive with children. It is best for the baby who drives a through train to have a high profit rate, high customer unit price, high conversion rate and low average market price.
Some products with relatively low unit price, such as a few or a dozen pieces, are not suitable for driving.
There are other categories that are more expensive to drive through trains, such as wedding photography. It is not recommended that you drive through trains.
There is no budget to open a through train.
As the saying goes, be prepared for a rainy day, and you must make a budget before driving a through train. For example, how long do you plan to promote, how many sales targets do you expect to achieve, how much do you expect to spend, and so on. These all require planning and budgeting.
4. Drive through train without measuring or surveying.
Some Taobao sellers never measure money and maps when driving through trains, which is also wrong. Only by measuring money and mapping well first can we better understand the buyer's psychology and preferences, so as to better drive and bring more accurate traffic.
5. Drive through train without lifting weights.
Driving a through train doesn't require everyone to lift weights, but lifting weights before driving is definitely better than driving without load.
Only by improving the weight and quality score can we get more exposure and exposure. More importantly, increasing the weight can also reduce the average unit price per click.
2. What kind of through train can't be opened?
1, goods under the categories of "service goods" and "service market";
2, "adult products/contraception/family planning products" category of goods;
3. "Electronic certificate" products;
4. Commodities under Category II "Domestic Boutique Digital", "Domestic Boutique Notebook" and "Domestic Boutique Mobile Phone";
5, "personal care/health care/massage equipment" category of the second category of "other personal care" goods;
6, "maternity clothes/maternity products/nutrition" category of the second category of "early pregnancy detection" goods;
7. Commodities under category II "Early Education/Music/Intelligent Toys" and category III "VCD/DVD/CD for Early Education";
8. Merchants under the category of "online game equipment/game currency/account number/substitute training", the second category of "game equipment" and the third category of "C- firefight equipment";
9. Category II shampoo/shower gel/personal cleaning products, category III other cosmetics and category III body care products, and category IV lotion for private parts in category III body cleaning products;
10, antiques/postal coins/calligraphy and paintings/collectibles under the second category of "religious collectibles" and "other collectibles", and the third category of "religious services and their supplies" under the second category of "religious supplies";
1 1, goods of "OTC drugs/medical devices/contact lenses/family planning products" except the second category of "medical and health services";
12, goods under the category of "prescription drugs";
13, goods under the category of "online store vouchers/coupons".