28 days-/kloc-parents of children aged 0/2

Second, where are the customers?

1. Conduct sufficient data research before publicity (kindergartens, early education centers and children with a radius of 3-5km around the store).

The specific geographical location of children's epidemic prevention station, community leisure square, extracurricular children's training center, children's playground, shopping mall, etc.

2. Kindergartens and early education centers: It is necessary to accurately investigate the time of going to and from school (Monday to Friday may be every day)

Sometimes, there are some students who go to school on Saturday), the number of children, the time when parents pick up their children, whether there is a school bus, whether parents pick up more or the elderly pick up more, whether parents wait at the school gate or pick them up one by one, all of which must be detailed and clear in order to make a correct publicity plan.

3. Children's epidemic prevention station: accurately investigate the specific business hours (normally from 7: 30 am to1/kloc-0 in Jinzhou District;

30), the specific time should be accurately investigated, which time period is the most children who go to the epidemic prevention station for injections, regardless of the inside.

Is it strict? Can you do publicity? What is the topographic map inside and the specific process for parents to queue their children? (Because children who normally finish injections need to stay in the observation room for 30 minutes, most of them will cry at this time.)

4, after-school children's training center also need to investigate the weekly class time, when children are in the majority (because of these

The school hours of institutions are to avoid kindergarten hours) The number of children and the pick-up time of parents (extracurricular hours are relatively short, so parents usually wait in the school rest area, and some stroll at the door, because the space in the school rest area is relatively small and cannot accommodate so many parents. Is the school responsible for picking up and dropping off children? Are the parents who pick up the children old or parents? What is the specific ratio? Had to be investigated.

5. Community leisure square: For children aged 0-3, they will be in or near the community when the weather is good in the morning.

Little Square basks in the sun, so we should know when there are many children basking in the sun, whether it is convenient for the community to go in and publicize, and what means to publicize if it is inconvenient. There are many children in the afternoon, and many children will gather in the square at night. Old people will exercise and dance after meals, and when there are many people.

6. Children's playground: the specific business hours and the time when people flow the most, whether inside or outside the mall.

Construction, generally independent * * * construction is more suitable for publicity at the door, and the target customers of the mall can investigate and publicize at the door of the mall when there are many people.

Third, how to publicize?

Kindergartens and early education centers:

1. Distribute leaflets at the door (small gifts such as balloons can be distributed as an aid, and the effect is very good).

For kindergartens that only open their doors after school, it is generally better to publicize it 20-30 minutes before school, because parents are more annoyed at this time. When the children start coming out, they can start a free clinic, help them check for free, and send small gifts. At this time, pay attention to maintaining good order, guide parents and children to line up, and let the free clinic proceed in an orderly manner. We will explain to parents who are in a hurry to ask for gifts directly. We come here often, and we must have a share. Under special circumstances, gifts can be sent directly (children crying, parents being coaxed, etc.), and the free clinic should be carried out normally and orderly. There should be three or four people.

2. For parents who can pick up their children at any time, they can directly distribute balloons and leaflets or hold a free clinic.

Way. (The free clinic must pull banners, booths and ribbons to show that the enterprise is formal. The free clinic will examine the children and give them a massage, and bring tables and chairs and the instruments needed for the free clinic (pulse diagnosis, talcum powder,

Treatment cards, medical white flashlights, etc.

3, the propaganda word: (for young parents) Hello! Parents, keep fit and massage their children! Aunt/(elderly parents),

Hello, uncle, let's take a look at Fuzheng Xiaoer Massage! Old people must give enough respect while being friendly.

Respect and praise) Parents will respond, hello/or directly ask what to do/or don't talk,

Or leave directly) (Be sure to pay attention to the opening remarks, be sincere and natural, and

Give the child a small gift first, and then give the leaflet to the parents by the way to find the right opportunity to praise the child.

Son, parents love their children more than themselves), (out of courtesy, ask the children what to do)

Massage for children has a very good effect on common diseases such as cold, fever, constipation, diarrhea and cough.

Normal massage for 2-3 times will have a very obvious effect, and even heal. (I don't want to return.

Answer, or go straight and finish these quickly with a smile). (Parents will ask, yes.

Is it effective? A: Parents, I can understand you. We are most afraid that the time and energy invested will not be effective.

So our family allows you to take your children for free experience, which shows that we have enough knowledge of our own technology.

Believe it, we dare not do it without effect, right? In fact, we have been doing massage for children for 12 years.

In addition, for children with normal common diseases, massage for 2-3 times will have obvious effect. In fact, children's massage is bigger.

The effect is to improve children's immunity and resistance, so that children are less sick or not sick (at this time, customers will

For example, a child named Ran Ran in our family still decided to come to our house regularly.

Massage, I seldom get sick or almost never get sick now, even when I catch a cold in kindergarten.

The effect of massage on children can be seen, otherwise 12 would not have developed so fast. you

Say, right?

I have massaged my children before, but it didn't work. A: I have done it before, which shows your health care for children.

And I dare not say how good our home is, but our home dares to let everyone arrive for the first time.

The children in the shop can get a free massage once, which shows that we have enough massage skills ourselves.

Confidence, and we focus on children's massage 12 years, and have our own most in the northeast.

The Grand Massage Vocational Training School shows the authority of our technology, and your awareness of health care is so strong.

I suggest you come to our house to find out. I believe you will have a new view on children's massage.

Get to know each other (be sure to be confident and firm and smile when you say this).

Answer: What's your address?

Our existing headquarters/eleven departments /xxx address is in xxx.

How old is the child suitable for massage? Children from 28 days to 12 years old are suitable for massage, and the normal age is 0-6 years old.

The effect is particularly obvious, especially for children aged 6- 12 who have reached school age.

There are some, but with some adult acupoint massage, the effect is also ideal.

Children's epidemic prevention station:

Method 1: Send balloons or small gifts to the children who come out at the door, especially when the children cry after injection. Parents were grateful when they saw the balloon distracting them, so they seized this opportunity to send out a list for publicity.

Ditto. For younger children, children who can't play balloons at all can give small gifts. male

Children can use low-priced ones and then publicize them, as above.

Method 2: For the epidemic prevention station with lax management, enter the observation room of the epidemic prevention station for publicity. When there are many people, the staff generally won't care to drive us away. If someone drives us away, we will publicize it according to method one for the time being.

At the same time, remember who is the janitor and who is in charge, and then always face them face to face and use small favors.

If you buy them off, you can discuss cooperation.

Mode 3: TB children's epidemic prevention stations are basically children of about 4 months old. It is recommended to give children a small bracelet on the Dragon Boat Festival, and the price is similar to that of a balloon. (Golden State Knot)

The nuclear epidemic prevention station is crowded on Monday and Thursday, and the speech is the same as above.

Community activity center:

Method 1: Generally, when children come out to bask in the sun in the morning, their parents are usually very idle and will get together to chat. This is the best time for publicity. You can combine 2-3 people to send balloons and details.

Note, if there are not many people, we will take the initiative to distribute them. If there are many children, we will

Choose a central area, send some balloons and small gifts nearby, and parents will surround themselves.

At this time, our staff should not stop, but slow down the speed of playing balloons and cooperate with other teammates.

Send leaflets, euphemistically explain, and the text can be the same as above.

Method 2: Do a free clinic like a kindergarten.

Note: Afternoon is usually after 3-4 o'clock (the specific time is subject to the survey results), and there will be some children in the community square, which can also be publicized in the above way.

At 5-7 pm (the specific time is subject to the survey results), people in the square gather relatively, which is also very suitable for publicity. There are relatively more propagandists in the evening, because people in the square are relatively gathered and pay attention to maintaining order.

Children's playground and children's extra-curricular special classes:

Method 1: According to the survey results, when there is a large flow of people, balloons and publicity color pages are distributed near the door.

Method 2: Merchants in these places also lack customers and want to find partners with customers. You can cooperate with them in a mutually beneficial and win-win way. we can

Provide them with large-scale free clinic and health knowledge sharing to help them improve customer satisfaction.

Italy, to enhance their competitive advantage in the peer, by the way, also promote our righting infantile massage.

Brand.

Note: Every link must be carried out 100% in place, because every link determines success.

The relationship between failure and failure is multiplication if each link is 90%.

If you do this, you will fail the whole thing. Research,

Speech training, publicity preparation and effective publicity skills and mentality are all

To implement 100%. Otherwise, the result cannot be guaranteed.