Officials say investors can't disclose. However, according to news, the investor is Fosun Capital.
It is reported that the rice cake mother was founded in July 20 14. It turned out to be an official account of mother-infant WeChat dedicated to sharing baby-rearing knowledge. The founder's real name is Li Danyang, and he graduated from Zhejiang University with a master's degree in medicine. After giving birth to her son (nicknamed rice cake), she shared her parenting knowledge with the medical community.
Li Danyang said that he has a perfect fund selection system. First of all, the purchasing team of more than 20 people searched the products on the market according to whether the ingredients were scientific and conformed to the views of rice cake mothers.
The selected products will be tried by three mothers inside and outside the company, and the products will be fed back and scored after a period of time; If there is any dispute, it will enter an internal arbitration meeting, and the management of each department will decide whether the goods meet the standards of the mall.
Li Danyang emphasized that strict screening, especially the feedback and grading in the mother's experiment, seems to have a higher degree of trust for the mother. "The essence of the content economy is still the fan economy, which is the trust of users. Maternal and child groups are difficult to cultivate, but it will be easier to make money after trust. "
Our own brand nicomama has made more than 100 products, and dozens of models are being made. The quantity is not large, but the rice cake mother said that her brand is doing well. "Because of the bad experience, the children's kitchen utensils were demolished a lot.
At present, the best self-owned brand products sold are tissue products, especially this soft cotton towel (samples were displayed during the period), and the profit is still much higher than other brands. "
After four years of development, the rice cake mother has developed into a comprehensive parenting company with multiple parallel sectors such as parenting knowledge distribution (self-media matrix), optimal e-commerce and educational products.
Because we are optimistic about the preschool education market, in June this year, the rice cake mother launched the "early education box", focusing on the concept of parent-child companionship, with sales exceeding 30 million in three months; Another product, Math Box, will be launched soon.
According to the information provided by the team, Mother Rice Cake currently has more than 160000000000 subscribers, and has output more than 1500 articles on WeChat. The average monthly sales of e-commerce is 60 million, and the sales of knowledge-based paid courses in the first year are more than 52 million.
With the increase of users' demand, the "rice cake mom" began to recruit gradually in March last year, increasing the frequency of content updates. The content of the article is also subdivided into eight sections, including sleep guidance, food supplement, nutrition and health care, children's diseases, maternity and breastfeeding, parenting education, language cognition, and hot mom's heart sutra. Each section also has subdivided chapters.
From content to e-commerce, and then look back at the content from e-commerce, at this stage, "rice cake mother" is still trying to expand the richness of content.
It can be said that on the one hand, these attempts have brought more vivid and interesting content and e-commerce, and strengthened the brand impression; On the other hand, these cartoon images in videos and cartoons can also dilute the brand's dependence on Li Danyang's personal image and reserve some space for brand IP.
The above is the related content of rice cake mother completing the B+ round of financing.