1) The group structure is stable and the group consciousness is consistent.

2) Members' code of conduct is consistent and they interact continuously.

3) Members have the ability to act in concert.

2. Elements that make up a community

1) *** Same hobby

People gathered in a community should agree on something.

This kind of thing can be a product, an emotion, a behavior and so on.

2) reasonable structure

Community development needs certain rules, which requires an effective and reasonable structure for the community at the beginning of community development. This structure includes communication platform, organization members, joining principles, management norms, etc.

3) Valuable output

An important significance of the existence of community is the need to deliver something of value.

In order to prevent members from quitting and community dissolution, the community must regularly export valuable things, which can attract more people to join and stay in the community.

4) Effective operation

After a community is established, it needs to be managed with care, and effective management determines the life span of a community.

A well-run community is often full of vitality.

5) Replication fission

Operators can constantly copy and split successful communities and constantly expand the scale of communities.

Mature communities need emotional closeness and value recognition.

The larger the community, the greater the possibility of emotional division.

Therefore, in the process of the growth of the community, we must constantly copy the successful experience of the past and guide everyone's emotional convergence.

3. Advantages of community marketing

1) Accurate marketing with high efficiency.

2) Low cost, rapid spread, wide range and great influence.

3) Carry out word-of-mouth communication to improve brand exposure and influence.

4) Accumulate a large number of contacts.