Chapter VIII Wealth Archives
Word 1832
Wealth archives 8
Rich people are willing to publicize themselves and their values.
The poor think that promotion and publicity are bad things.
Because I used to be scared and hated "selling". I hope that through this sharing, we can face up to difficulties, look at "selling" objectively and completely abandon this poor thinking.
As the saying goes, "real gold is not afraid of fire, and wine is not afraid of the depth of the alley." As long as the product is good, it is not afraid of no market; As long as it is gold, it will shine everywhere. There is no need to push it hard. Is that really the case?
"Rich people are different from what you think" tells us that "not liking sales promotion is the easiest way to hinder success".
When I first saw this view, I was skeptical and thought, "Is it too absolute?" ? Now, according to Harvey, the author,
0 1 I have met annoying salesmen in the past.
In the past, I often encountered "forced sales" and distributed leaflets on the road, but now I often receive harassing calls such as "loans and wealth management accounts". These salesmen keep talking about how good the products are. I made it clear that it was inconvenient and said impatiently, "thank you, I don't need it." I will always talk to you and leave you alone.
This bad sales method gives people a particularly bad impression.
Tried to sell it to others but was rejected.
Sending out leaflets to earn extra money during the summer vacation in college made me feel a strong sense of shame and frustration.
The first job I applied for after graduating from college was foreign trade documentary. Although I was admitted, my boss said that my personality was not suitable for sales, so I was transferred to an unfamiliar purchasing department, which once again strengthened the consciousness of "I am really not suitable for sales, and I really hate sales".
Influence from family.
Some relatives in my family have been cheated of a lot of money by mistake, and now they are still obsessed with all kinds of tossing, so my mother is disgusted with all the behaviors related to sales promotion. I've heard a lot, and I think selling is brainwashing and restless.
Think that promotion is not cost-effective.
Selling is asking others to buy their own products with an open mind, asking others to see my advantages, which is very humiliating.
0 1 "afraid of selling" to give up the speech contest
In the school speech contest in middle school, the teacher recommended me to participate, and the manuscript teacher prepared it for me. I just need to remember it. As a result, the more nervous you are on the match day, the more afraid you are of forgetting words and losing face. Finally, I gave up on the grounds of a cold and hoarse throat and gave the opportunity to others.
02 "Hate sales" misses employment opportunities
After graduating from college, I applied for an English early education teacher, but after the interview was successful, I asked for leaflets to recruit students during the probation period, and I also had to do telemarketing. I have the cheek to do it for two days, and I am thirsty after making a phone call for one day. The next day, I was asked to set up a stall in front of the kindergarten to stop the parents who picked up the children from selling in person. I really feel embarrassed and don't like it. I can say that I fled hastily on the spot.
Promotion and salary increase obtained through "the only real effort to promote sales"
I was working in a clothing company in Shenzhen. The company is expanding its business and placing orders in a Vietnamese factory. I need to send a merchandiser to pay attention to the production progress. At that time, most people in the commodity department were unwilling to go to third world countries and felt unsafe. Those who are willing to go don't know English and the language is unreasonable.
I didn't know where I got the courage at that time. I came here voluntarily from the non-documentary department, and the boss agreed the first time. That single production task is arduous and there are many conditions. I've been soaking in the factory all day, and I'm about to collapse. At that time, I was most afraid of receiving a video call from my boss, but I finally finished it and returned to China on the 28th of the twelfth lunar month. At that time, my boss looked at me with new eyes and got the year-end award for the first time.
Combing past experience, I also understand what this book says: The key is not whether you like to sell, but why you want to sell.
If you believe in your own value, how can you hide it from others in need?
If you believe that the service you can provide can really help others, you have the responsibility to let more people know about it. In this way, you can not only help others, but also make a lot of money.
First of all, rich people are excellent propagandists.
Luo Yonghao, the founder of Hammer Mobile, felt that the salary of English teachers in New Oriental was higher when he was looking for a job. So, with a junior high school education, he made up for two months of English and dared to write a long letter to recommend himself to Yu, and finally got a chance to teach.
Later, even if the company went bankrupt, it owed 600 million yuan, and returned 300 million yuan after switching to live broadcast for half a year. Interpreted a "true story" with strength, and its entrepreneurial struggle history is a model of excellent propagandists.
Secondly, rich people are usually leaders.
Leaders must have followers and supporters, and you must be good at selling, inspiring and attracting others to believe your point of view. Therefore, leaders are also propagandists.
For example, my writing teacher, Miss Hong Dan, is our pilot coach. Teacher Hong Dan publicizes his ideas, personal brands and tells his own growth path almost every day. This high-energy state and personal charm have won the follow-up of our true love fans.
Finally, the rich have a belief.
This belief is: believe in your own value, believe in your own products, and believe that the products you provide can bring benefits to each other. In this way, it not only helps people, but also makes a lot of money.
As partners, we should promote teacher Hong Dan's courses, as the goddess Zhu Mei said: Teacher Hong Dan is so good and the courses are so good, why not let more people know? This is really great. Some friends even said why I didn't tell her earlier and take her to study together!
Explain the value to each other with the concept of "I am not selling courses to you, I am solving problems for you and helping you improve".
Therefore, in fact, the smell of wine is also afraid of the deep alley! Even the best products should be publicized to let more people know, and even the best maxima should take the initiative to find Bole to get more opportunities.