@ Recently, I listened to several issues of the new retail program of maternal and infant trends, and I was thinking about how to combine a specific product of maternal and infant with experience stores and early education to make a project, such as making a community with foreign educational toys and English early education mode. The target group is preschool babies, and now we are considering whether to use goods or choose people, such as hiring local students or others in an all-English environment. How to choose the site and profit model?

Answer: If you open an early education store and want to become a national chain store, what you should think most is whether the model of one store can be copied into two stores or one hundred stores.

At present, it is difficult for many educational and training institutions to join, because their model may make money by opening a shop in one place, but if the franchisee opens, you can only export some decoration plans to others or sell them some teaching courses at one time, and then you can't control the franchisee.

This is the most terrible thing. For example, if you open a chicken chop shop, franchisees can make money for a long time by buying raw materials for chicken chops every month, so you should do an education and training. What you should think about is how to make franchisees buy goods from you for a long time. If this is not the case, your joining mode must be well designed, such as trusteeship joining and stock joining.

In addition, now that the dividend period has passed, if you have to do it, don't think about being a national chain brand, but how to do a good job in a store. The simplest way is to ensure the quality of teaching. How to make your grades better than others is the right way.

Secondly, the location of the store, basically such stores will be in shopping malls, many stores are next to each other, and they are taught at the age of 4 to 8, so I think this place may be better in some shopping malls. At the same time, you can also find that, for example, most people are doing toC education business now. Can you do toB in a way, such as cooperating with kindergartens, so that you don't need to choose a site in the early stage, but this model is generally in third-and fourth-tier cities because there is no shortage of first-tier cities.

2. How do institutions that do children's training, such as art classrooms and dance classrooms, make use of classrooms that are vacant during the day?

Institutions that do child training, such as art classrooms and dance classrooms, all children leave school after 4 pm. How to control the use of classrooms during the day? Now the entry threshold for day care is getting higher and higher. Next, we should recruit new teachers and introduce new teaching AIDS, because they are aimed at younger children. Is there a better direction than day care?

Answer: First of all, the traditional dimension of dividing space is calculated in square meters, and there are also different dimensions. For example, according to time, that is to say, the same space may need to be multiplied by 24.

On the other hand, if you only use this space from 16 to 20 o'clock, it is actually idle at one or two o'clock in the day and afternoon.

In the process of being idle, you can actually make some cross-industry alliances with some cooperative formats. For example, teach mothers some parenting methods in the morning, or do some communities for the mothers of local kindergarten children, such as flower arranging community, fitness and health community and so on. Or find a teacher to organize children to play and get familiar with the venue; The children go to class in the afternoon. In fact, it is to bind the mother and the child deeply.

So I don't think about making money before doing things, because doing these things in the morning is probably unprofitable, but what you earn is the trust and flow of mothers. In fact, you can do it for free or cooperate with a third-party company. He gets the traffic and you can share it.

To sum up, one can be used when idle, and the other can bring water to the store.