Liu Zhongda is the co-founder and president of Knot Company (Nasdaq: Knot). The company is committed to providing modern women with professional advice and guidance related to weddings, mothers and babies. From 65438 to 0996, Mr. Liu Zhongda and many business partners, including his wife Carrie Lori, found the wedding planning process frustrating, the magazine content outdated and lacking wedding information, and predicted that this criticism could only be solved perfectly through Internet technology. Therefore, they hope to establish a brand-new wedding media brand, completely subvert the old model of the US$ 70 billion wedding market, and invite thousands of professionals in the United States to provide full-time online fashion modern wedding consultation and advice according to the wedding needs of modern couples, so as to build an online interactive community.
Today, TheKnot website has become the leading marriage and love resource platform in the United States, and it is the wedding website with the highest online transaction volume in the United States, with more than 65.438+0.9 million registered members and more than 65.438+0 billion page hits per month.
After the multi-step innovation strategy formulated and implemented by Mr. Liu Zhongda and several rounds of financing, Tie Lian has jumped from a small company that started from the Internet to a leader in wedding and life media with tens of millions of assets. Under his leadership, not only did the company's brand business and services successfully expand from wedding ceremonies to gender relations, early childhood education and other fields. , but also successfully acquired the competitor WeddingChannel Company, and completed the business integration of the two giants of online wedding service.
In addition, TheKnot Company expanded its brand from online service to offline field, successfully launched a series of magazines, books and TV programs, and established a strong sales team including gift registration service, online wedding supplies sales and physical stores. Mr. Liu Zhongda also played his extraordinary guiding role in exploring a wide range of technologies. Under his impetus, the company took the lead in launching the Internet full-time streaming video program-The Knot TV.
Under the successful operation of Mr. Liu Zhongda, the company's initial public offering exceeded $35 million in early February, and the company also received more than $70 million in financing from famous VC companies such as Hammerwin Blad Venture Partnership, famous department store group May Department Store, T. Rowe Price Financial Group and CapitalResearch Fund.
In 2003, Jiecompany announced its first output record. Then, in April 2005, the company was listed on the NASCAR stock market in the United States with the code "KNOT". In 2008, Liu Zhongda won the Ernst & Young Entrepreneur Award.
Before establishing the Knot website, Mr. Liu Zhongda had worked in the digital production and management industry for 9 years. 1993, he once founded a company called RunTime, specializing in the development and production of optical discs, Smith Institution, Intel, AT & amp； Many well-known institutions such as T have been their customers. Mr. Liu Dewei obtained a bachelor's degree in television and film from new york University. He lives in Brooklyn, new york with his wife and three children.
Carly Roney: The Knot-the founder of the Knot, the editor-in-chief of its website and the editor-in-chief of Knot magazine.
When planning her own wedding, Carly felt at a loss, so she, her husband Liu Zhongda and two other friends set up a wedding website at 1996. Since then, she has been committed to improving the wedding planning process with the help of emerging Internet technologies. The website provides a lot of fashion ideas and practical suggestions about weddings, which relieves the worries of prospective couples. Carley has successfully shaped Knot into the first brand of American wedding websites. So far, with its massive and comprehensive wedding planning information, the company has become a right-hand man for millions of new couples in the United States. Carley applied his accumulated experience in the media field for many years to magazine publishing and new media. She tried to expand the brand and service of Jiecompany beyond the scope of the wedding day and played a central role. She led the team to set up the website Nest for newlyweds and the website Bump for new parents, and integrated the famous American dating website WeddingChannel and other related brands into Knot's multimedia products.
In real life, Carley is a multi-body expert in wedding planning and married couple's marriage life management. She is often invited to give speeches at many industry events and often serves as a guest on American TV programs, including a talk show hosted by Oprah Winfrey, an interview with ABC "The View", an interview with NBC "The TODAY Show" and CBS "The Morning Show". She is also a famous writer for The New York Times, The Wall Street Journal, USA-Today, Glamour, Fashion, Elle and Self. Her popular column "Ask Carley" was published by Scripps Howard News Agency in more than 70 newspapers and periodicals in the United States.
In 2008, Carly was awarded the title of "Klein new york under 40" by Klein Business Weekly, and was respected as a mentor by young women entrepreneurs to provide them with career advice.
Cali's bestseller:
1, The Wedding List Book published by Clarkson Porter in 2008.
2. Handbook of Bird's Nest Design, published by Clarkson Porter in 2008.
3. Clarkson Porter's Handbook for Newcomers to the Bird's Nest published in 2007.
4. Handbook of Wonderful Weddings and Traditional Knots, published by Broadway Press in 2000.
5. The Ultimate Planning of Getting Married, 1999, Broadway Book Publishing.
6. The Complete Handbook of Marriage and Wedding, 1998, published by Broadway Book Company.
Carley's professional resume before Knot was created:
Before The Knot was founded, Carley was the president of RunTime Limited. She made media products for the Smithsonian and Sotheby's and won awards. Before joining RunTime, Carley was a creative director and editor. Her clients include the National Museum of American History, mcgraw-hill companies and Simon & Schuster Publishing Company. Schuster). Carley holds a master's degree in cultural studies from new york University and a bachelor's degree in fine arts from the Film and Television Department of Tisch Art College of new york University.