Promotion scheme with the theme of Spring Festival 1
The Spring Festival is the most grand and distinctive traditional festival among the people in China. On this day, people have a family reunion, and He Xinchun welcomes the New Year and prays for a bumper harvest. It is also on this day that people visit relatives and friends and thank each other! It is in such a thick festive atmosphere that our Spring Festival sales promotion activities have a lively opening. The theme of this promotion is "Give a good gift during the Spring Festival, and good luck comes first". New Year's gift in full 1 (including coupons). In addition to coupons, it can continue to attract customers to spend again, and it has also launched a ×× package with strong Chinese New Year characteristics. If you buy this suit, you will get a cartoon doll, a cartoon. The atmosphere at the event was festive and warm, which not only set off the rich traditional cultural characteristics of the Spring Festival, but also expressed Paile's good wishes to customers in the new year!
Second, the promotion goal
1, the turnover during the holiday period increased significantly compared with the same period of last year;
2. Create a festive atmosphere in the store;
3. Enhance the brand image of Paile in an all-round way.
Third, the theme of the event
Good gifts are given during the Spring Festival, and good luck is a token.
Four. Activity content
Activity details:
1. Anyone who buys the Lunar New Year ×× package will be given a cartoon toy "Little Tiger" (included in the package);
2, new year's food, enjoy at a low price!
For every one-time cash consumption of ×× yuan, a "New Year Gift Seal" will be given, and there will be a 20xx limited edition 1 coupon in the New Year, so that you can enjoy all kinds of delicious food at the lowest price all year round! Limited quantity, while stocks last!
3. Enjoy the coupon content (there are two coupons for each discount, *** 12 coupons):
(1) Front: crispy chicken leg burger only needs 4 yuan.
Anyone who buys any hamburger at a normal price can get a citron tea for free.
Buy any set meal +65438+1 serving of 0 yuan's best popcorn.
Buy any set meal from 2 yuan+1 pair of spicy chicken wings.
2 yuan buys any set meal +2 skewers of flesh and blood.
Buy any set meal +3 yuan Kingdee Shrimp 1 serving.
(2) Reverse: Detailed Rules for Use
4. The specific rules for using coupons are as follows:
(1) This card is for our use only, and each card can only be used once;
(2) Please show this card before ordering. This card cannot be exchanged for cash.
(3) This card is valid from now until February 28th, 20xx;
(4) Under the premise permitted by the laws of China, Paile Hamburg reserves the right of final interpretation of this activity!
Activity time: from now until February 28th.
Products participating in the activity: all products;
Promotion scheme with the theme of Spring Festival 2 1 Spring Festival promotion is nothing more than price reduction, bundling, giving away, exchange and other forms.
You can gradually approach consumers through various information communication methods to achieve sales targets:
1, media communication. This is a traditional way of information transmission and communication with consumers. Activities and group purchases are introduced through media that can influence the consumption behavior of target consumers, such as radio, television and newspapers. The choice of media, the frequency of sending and the theme of sending each time depend on the specific requirements of the event. The purpose is to guide consumers to pay attention to this promotion, which is the first step to promote consumption.
2. Vivid sales. Vividly arrange the shelves, stacked display, pop layout and environmental atmosphere in the store to remind consumers of the information about promotional activities. In the process of vivid sales, we must pay attention to highlighting the theme and be clear at a glance. Generally, the exhibition should be in place from the first 3 days to the first 1 day. This way of communication not only deepens the atmosphere of the Spring Festival, but also makes it closer to the people.
3. People promote sales. This is the most direct way to communicate with consumers. Set up activity exchange points or direct sales inside and outside the store, and communicate the promotion information face to face to consumers through direct communication between promoters and consumers, so as to urge consumers to buy.
Second, according to the different stages of consumer psychology, different communication methods are adopted.
Each of the above communication methods has its own different characteristics. We should choose different communication methods according to different stages of consumers' psychology, but this connection needs flexibility. We should pay attention to the following characteristics:
1. belongs to the stage of attention, interest, association and desire: it mainly uses media and market shocks to guide consumers to the terminal.
2. It belongs to the stage of desire, comparison, conviction and decision: vivid and artificial promotion methods are mainly used to prompt consumers to form a purchase decision quickly.
During the Spring Festival, about 50% of consumers come into the store just to buy other goods, or because they have to buy such goods without any promotional information. Therefore, it is very important to be vivid and promote people.
During the Spring Festival, the goods with high profits should be displayed in piles. The crib should have strong impact and momentum, and pay attention to the shape of the crib, which can be designed with the traditional festive image of China.
Third, do a good job in the display of shopping malls and supermarkets.
Display includes all the display points in the store, such as shelves, counters, stacks, abnormities, freezers, etc. The conventional display standards of these display points should pay attention to color matching in addition to light up and heavy down, first in first out, and various brand products. In addition, in the process of activities, we should pay attention to the following main principles:
1, the principle of consistency means that during the promotion period, all exhibition points express promotional information and shall not contain other non-promotional information or outdated information.
2. The principle of highlighting the key points refers to focusing on the core brands and packaging of this promotion. It can be embodied by centralized display, increasing the proportion of display and setting up special display space.
Promotion scheme with the theme of Spring Festival 3 I. Activity background
The Spring Festival is the biggest traditional festival in China, from the 23rd of the twelfth lunar month to the 15th of the first month, which is called China New Year. Before New Year's Eve, everyone was busy celebrating the New Year. From grade one to grade five, everyone is busy visiting relatives and getting together with friends. Because of traditional ideas, spending the reunion year at home rarely stays outside. This is the main reason for the low occupancy rate of hotel customers. So, how do we sell hotel rooms to them?
We suggest organizing a family-style entertainment activity-"family confrontation". After a busy year, everyone finally has a few days to spare, and they all want to get together with their friends. And organize family activities and send invitations to family members to stimulate consumption in the form of leisure and entertainment.
Second, the purpose of the activity
In order to let people have a special year, organize a family-style entertainment activity and invite people from all walks of life and families to participate in it, so as to improve the occupancy rate of hotel rooms and the operating income of other projects.
Three. Activity introduction
1, event media introduction:
The invitation letter issued by this activity is distributed in the form of postal prize-winning New Year cards. It is suggested that ordinary greeting cards should be used, and the main card should be designed as the image of the hotel and the subscription and promotion of New Year's Eve. The attached cards are "family to family" invitations and tickets.
2. Introduction to the event:
Activity theme: family confrontation
Activity time: 20xx February 14 —20xx February 2 1.
Opening time: 20xx February 14.
Start time: 19: 30
End time: 9: 30
Activity content: Answer questions, guess riddles and some challenging activities, and set different difficulties and groups according to children's age.
Activity requirements:
(1) You must participate as a family, in groups of three.
(2) Group children according to their age.
(3) The age of the child shall not exceed 15 years old.
Activity rules:
(1) How many upgrades passed. Those who pass the customs will win, and the next project will be carried out. Less elimination.
(2) During the activity, those who stay in 800 yuan for meals will be given luxury red envelopes.
3. The significance of the activity:
(1) Invite high-consumption groups to attend a "family gathering" in XX and invite their families to participate in entertainment. you can
(2) gather popularity. This activity is held during the Spring Festival. The participants in this activity are all high-consumption groups. Their participation can not only increase the hotel's personnel flow during the Spring Festival, but also increase the operating income of other projects.
(3) With this activity, the occupancy rate of hotel rooms will be improved.
(4) Through the "home-to-home" activities, let more people know about XX's services, thus establishing a good reputation in the society.
Promotion scheme with the theme of Spring Festival 4 Activity theme:
Qi Jiatong and Wang Caihe celebrate the Happy Shopping Year in the Spring Festival.
Activity purpose:
Stabilize old customers, develop new customers, guide consumers and increase sales during the holiday season.
Activity time:
Xx year 65438+1October 27th -XX year 65438+1October 3rd1.
Activity 1: Welcome the New Year, celebrate the New Year and send Spring Festival couplets.
Activity time:
Xx year 65438+1October 27th.
Activity content:
Customers who shop in this supermarket can get a xx calendar at a designated place in the store. Limited to 50 people while stocks last.
Operation method:
1, designate the collection area at the cashier's office at the breakout, and assign a special person to be responsible for the distribution of Spring Festival couplets;
2. After the activity, sort out the distribution details of Spring Festival couplets at the breakout, indicate the breakout number and return them to the marketing department.
Activity 2: Give gifts on New Year's Eve.
Activity time:
Xx year 65438+1October 27th -XX year 65438+1October 3rd1.
Activity content:
Every time you shop in 88 yuan in this supermarket, you can get a new year's red envelope at the designated place of the branch with the voucher and silver receipt, and the shopping amount will not be accumulated. Customers get corresponding New Year benefits in this supermarket with the corresponding preferential terms in the red envelope.
Operation method:
1, the card needs to be stamped with a special exit seal;
2. After the card is exchanged, it should be indicated that it has been exchanged and recovered;
2. New Year card design and production (marketing department) activity store 65438+February 24th to the marketing department to collect;
3. Red Seal Production (Marketing Department) activity store 65438+picked it up at the Marketing Department on February 24th;
4. Deliver the details of the redeemed goods and cards to the marketing department on June 65438+1October 65438+February after the end of the activity redemption;
5. Count the total number of each level of the red chapter every day.
Activity 3: Send a gift to celebrate the Spring Festival.
Activity time:
Xx year 65438+February 3 1-xx year 65438+ 10/0/8.
Activity content:
Anyone who buys a series of "xx, xx" paper receipts in the activity store of xx supermarket can get 1 xx lovers' wallets in 2.8 yuan, 2 in 40 yuan, and up to 2 in a single cashier receipt with the amount over 20 yuan.
Operation method:
Gifts are sent directly to the material warehouse of the distribution center, which uniformly distributes them to relevant activity stores, and records the quantity and weight of the gifts sent.
1. After the event, the cashier receipt will be counted and sorted at the venue and returned to the marketing department at 65438+ on June 20th, with a gift exchange list attached;
2. The Marketing Department shall sort out the cashier's receipt details and send them to the material warehouse. The material warehouse collects the gifts that have not been delivered by the branch according to the details and returns them to the supplier in a unified way; When the quantity is insufficient, the branch shall bear the loss amount by itself;
3. The cashier receipt provided by the marketing department is reported to the merchant for exchange of some changed goods;
Activity 4: xx is connected with the happiness of xx studio, and hundreds of families are happy to celebrate the New Year.
Activity time: xx year 65438+1 October1.
Activity content: During the activity time, anyone who makes a one-time shopping in this supermarket reaches a certain standard will enjoy all vouchers and receipts.
Make-up, styling and clothing are provided free of charge for shopping in 58 yuan, and artistic photos are taken. Send an art photo.
Make-up, styling and clothing are provided free of charge for shopping in 88 yuan, and artistic photos are taken. Send two art photos.
One-time shopping 128 yuan provides free makeup, styling, clothing and artistic photos. Send four art photos.
One-time shopping over 2 18 yuan, free family photo, limited to 3 people, get two free.
Operation method:
1, xx Supermarket publicizes the activities on special posters and the special services of xx Studio.
2.xx Studio provides preferential support and photo support.
Based on the principle of mutual benefit, if either party fails to meet the requirements specified in the scheme, both parties shall bear all losses of the other party.
4. The promissory notes of customers who meet the amount should be stamped with the breakthrough stamp and attached with the brochure of xx Studio, so that customers can enjoy preferential treatment in xx Studio.
5. The time for customers to enjoy the discount expires at 65438+1October 20th, xx.
7. When collecting money, the cashier checks whether the customer meets its requirements, then stamps the cashier's note and issues a brochure.