New media drainage is a marketing strategy, which means that through various emerging media platforms, more potential customers are exposed to their own brands or products and transformed into real consumers. Compared with traditional advertising, new media drainage can more accurately target the audience and obtain higher conversion rate. In addition, new media drainage can also enhance the brand awareness and social influence of enterprises and create more business opportunities for enterprises.

First of all, enterprises need to determine the products or services to be promoted and the target audience to be attracted. Secondly, enterprises need to choose suitable new media platforms, such as WeChat official account, Weibo, Tik Tok and Xiaohongshu. Then, in order to gain more attention and interaction, enterprises need to update valuable content on the new media platform to improve brand exposure and user participation. Finally, after attracting enough potential customers, enterprises need to promote the transformation through various marketing means and strategies, such as promotional activities and limited-time concessions.

There are many successful cases of new media drainage. For example, on Tik Tok, the largest short video platform in China, when the brand promoted a lipstick live, a live broadcast sold 5,300 lipsticks in just five hours, setting a sales record because of the interaction between the live broadcast rooms and the clever use of promotion methods. In addition, there is an early education brand, which uses the interactive lottery marketing method on WeChat official account to attract the attention of a large number of users and successfully narrow the distance with potential customers. These cases reflect the value and function of new media drainage, which indicates that this new marketing strategy will be more popular in the future.