Dangdang's Double Eleven activity on 202 1 lasted for a long time, from 10 to 15 and ended in the middle of 10. On the basis of general 50% discount promotion, the price strategy of "50% discount+discount" is introduced, from 10 to 10. 1October 9th 165438+ to 1 1, and Dangdang Books also released coupon codes of full 150 minus 30 and full 300 minus 100. During the period of165438+1October1-kloc-0/2, the battle reports of Dangdang Double 1 1 were published one after another.
During the period of 65438+1October 20th-165438+1October1,science and technology, life, economy and management, extracurricular reading, children's books, literary novels, humanities and social sciences, and art biographies were released in turn.
Examination Brain Science jumped to the top of the science and technology list with the attitude of TOP 1 This book sold 10800 copies in1October1ago 10800 hours, which is the first book on Dangdang's popular science reading list. This book will practice the learning and memory methods in brain science, and the favorable rate is close to 100%. Other items in the science and technology list include Python programming and reporting, machine learning and data analysis needed by IT personnel such as programmers, and general books such as popular science BBC trilogy and brief history of time are also very popular.
In the list of life books, parent-child counseling books are the absolute main force. In addition to the encyclopedias of early childhood education by Chinese and foreign writers, the most representative books are Parents' Language, I hope my parents have read this book, How to tell children by example, How to influence children's thinking, How to shape children's learning brain, How to master emotional communication with children and so on.
How many people dream of "financial freedom", and the road to financial freedom is as hot as ever. In Dangdang's TOP 10 list, readers' desire for "the road to financial freedom", their obsession with "rich dad and poor dad" and their thinking about "the essence of poverty" are the reasons why readers pushed it to the top three. "Stay in Business" and "He Laoshi on Economy", which rank first in Dangdang's new book list of economics and Dangdang's new book list of management respectively, analyze the underlying logic of economy from micro-mechanism to macro-phenomenon. The concept of "super-universe" to explore new scenes and new worlds in the future was once rampant. In such an environment, the Hyperuniverse+Hyperuniverse Pass has also entered the top ten of the list.
As the most popular extra-curricular reading material in this year's double 1 1, the matching bibliography of Chinese teaching materials "Reading with Adults" sold over 26,000 copies at 0-8 o'clock in June 1 65438+1October1day. Works including Gorky's Childhood, Lu Xun's Madman's Diary, Wang Shuzeng's Long March, Zhang Quanling's Composition Class and Fei Xiaotong's Native China entered the list in turn, becoming the top ten items that parents ordered most for their children.