But it is precisely because students are always retained through this marketing method that the result is definitely counterproductive. Previously, Zhao Nvshi, a first-grade parent of a primary school in Xi 'an, experienced the online class sales of "serial calling" and "information bombing" when she reported "ape counseling" to her children, and she felt full of marketing routines.
Ms. Wang, a parent who just signed up for the online class of "Ape Tutoring" for her children, said that the sales of "Ape Tutoring" created anxiety by parents buying classes in a limited time, which stimulated more parents to buy classes, and unconsciously, they frequently "into the pit".
The marketing routine of "ape tutor" class teacher can be summarized as the following steps:
The first step is to entice parents to buy with low-priced courses and exquisite gifts, and ask about the basic situation of children after establishing contact.
The second step is to take the opportunity to promote course advertisements and turn on information and telephone bombing when reporting children's classroom performance.
The third step is to start brainwashing through topics such as education, family and husband-wife relationship, and use the psychological pressure of children and parents.