Consulting sales has a certain process, as long as all the processes are completed and there are no omissions, it will be ok. To put it bluntly, it is based on customer demand analysis, targeted product introduction, and selection of a product suitable for customers.

The following is the consultative sales process of 4S shop:

Basic customer development, telephone answering, store reception, demand analysis, product introduction, test drive, order promotion, contract signing, car delivery and after-sales tracking.

Consulting sales are mainly reflected in

Demand analysis and product introduction are related. Only by doing a good job of demand analysis can we launch products. Let's talk about demand analysis first, or take cars as an example:

Customer's car purchase time, car purchase displacement, car purchase budget, car purchase budget, color preference, which aspect of car to pay attention to, cash or loan, used car, side inquiry, family situation such as car purchase decision maker, etc.