Marketing planning is an overall, strategic and creative planning of marketing activities on the basis of accurate analysis of the internal environment of enterprises and the use of business resources. Creativity is the soul, which requires strong creative thinking, challenging and adaptable.

Service marketing mainly studies the marketing problems of service enterprises. According to the needs of marketing management, it analyzes the corresponding problems from the perspective of marketing managers, including understanding the basic characteristics of service and service marketing, modern service marketing concepts and strategies, service consumption behavior, service products and service brands, service pricing, service distribution, integrated service marketing communication, service process, service tangible display and service environment, customer's role in service delivery, service quality, service recovery and management. Frequent contact with people, with high communication, expression and management skills.