Founded on 20 1 1, Beijing Yule Beibei Education Technology Co., Ltd. has been focusing on the development and research of infant swimming and water education, taking the lead in launching the SOP standardized operation mode with "service is the best sales" as the core concept in the industry, creating the first professional ERP management platform, customer platform and HR management platform suitable for infant water education industry in China, and launching the' growth ladder' series of online early education. In the same year, we set up a factory to produce infant swimming and water sports related equipment and products, and provide equipment installation and after-sales service for 400 new enterprises in the industry every year. Based on good reputation and wide recognition, the column group of children's channel "Xiao Zhi Tree" of CCTV and the column group of "Health First Line" of Beijing TV cooperated with "Youle Beibei" to record programs and broadcast them on TV stations, which attracted wide attention in the industry and further established the leading position of "Youle Beibei" brand in the industry. After years of operation and accumulation, Yule Beibei began to attract investment for the whole country on 20 12, and promoted Yule Beibei's management mode throughout the country, using the information management platform to remotely manage every detail of store operation. In just two years, more than 200 stores have been opened in Chaoyang District, Tongzhou District, Fengtai District, Daxing District, Huairou District, Shunyi District, Fangshan District and Changping District in Guangdong, Fujian, Inner Mongolia, Heilongjiang, Jilin, Liaoning, Hebei, Shanxi, Shandong and Gansu.