-Strategic goal: to build a leading brand of early education science and technology in China.

-Enterprise spirit: Seize opportunities, seize opportunities and create opportunities.

-business philosophy: honesty and dedication, harmonious struggle, seeking truth from facts and innovation, and pursuing Excellence.

-Brand concept: Better early education, better future.

-talent concept: having both ability and political integrity, giving priority to employment; Have virtue but no talent, cultivate and use it; Talent without virtue, restricted use; Without virtue and talent; Resolutely use

-Product concept: benefit children, have fun with children, innovate in science and technology, put quality first and provide thoughtful service.

-Quality policy: starting from scratch, full participation, continuous improvement and customer satisfaction.

-principle of cooperation: mutually beneficial cooperation and win-win cooperation.

-working principle: practical, meticulous and in place.