They have different characteristics. The official account of WeChat is closed and the media is open to streaming media.

1, self-media advertising mainly comes from platform advertising, and content providers can share a piece of it. Headlines have self-operated advertisements, and other platforms are not allowed to have advertisements.

2. The number of WeChat is relatively closed, so you can implant your own advertisements.

3. Since the media can be promoted in all directions, the official account of WeChat WeChat is relatively closed.